Corporativo

Creativity and Business and Professional Innovation

Administración y Dirección de Empresas

25 h

Presentación

In today’s increasingly competitive business environment, where the marketplace is constantly evolving, creativity and innovation are key success factors at both the business and professional levels.

Business and Professional Creativity and Innovation offers a comprehensive and up-to-date training in these areas, providing participants with the necessary tools to promote innovation in products, processes and services, as well as to foster creativity as a driver of change.

The course addresses topics such as competitive strategies, R&D&I, globalization, development of innovative projects, use of information and communication technologies, among others.

Objetivos

To understand the strategic process of innovation and its impact on the knowledge society.
To identify and apply different competitive strategies to drive innovation in products, processes and services.
To know the development stages and life cycles of innovative projects.
To master development methodologies and techniques to reinvent organizations through process innovation.
To explore innovation opportunities arising from globalization and its relationship with the current market.
To stimulate imagination and creativity as tools for generating new ideas and innovative solutions.
To use techniques to search for new ideas and methods to evaluate their viability and potential impact.

Índice de contenidos

DIDACTIC UNIT 1. STRATEGIC INNOVATION PROCESS

1. Innovation, people and the knowledge society
2. Competitive strategies
3. R&D&I
4. Support policies

DIDACTIC UNIT 2. BREAKING THE MOLD: DRIVING INNOVATION IN PRODUCTS, PROCESSES AND SERVICES

1. Innovation opportunities arising from globalization
2. Development stages and life cycles
3. Development methodologies
4. How to reinvent companies by innovating in processes
5. Process Innovation through ICT

DIDACTIC UNIT 3. CREATIVITY AS A PATH TO INNOVATION

1. Introduction to imagination and creativity
2. Concept and application of creativity
3. What factors influence being creative?
4. Stages of Creativity
5. Search for new ideas

Creativity and Business and Professional Innovation

Presentación

Objetivos

Índice de contenidos

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