DIDACTIC UNIT 1. THE POTENTIAL OF ARTIFICIAL INTELLIGENCE 1. Introduction to artificial intelligence 2. History 3. The importance of AI 4. Types of artificial intelligence 5. Algorithms applied to artificial intelligence DIDACTIC UNIT 2. APPLICATIONS IN BUSINESS 1. People Analytics 2. Prediction: stocks, demands, behaviors 3. Segmentation: Offer Analysis. Identification of Trends 4. Enhancing Customer Loyalty through Reinforcement Learning 5. Web Recommender Systems 6. Process improvement DIDACTIC UNIT 3. RELATIONSHIP BETWEEN AI AND CHATBOTS 1. Chatbots and the role of Artificial Intelligence (AI) 2. Uses and benefits of chatbots 3. Difference between bots, chatbots and AI DIDACTIC UNIT 4. AREAS OF APPLICATION OF CHATBOTS 1. Areas of Application of Chatbots 2. Development of a chatbot with ChatterBot and Python 3. Development of a chatbot for Facebook Messenger with Chatfuel