DIDACTIC UNIT 1. STRATEGIC INNOVATION PROCESS 1. Innovation, people and the knowledge society 2. Competitive strategies 3. R&D&I 4. Support policies DIDACTIC UNIT 2. BREAKING THE MOLD: DRIVING INNOVATION IN PRODUCTS, PROCESSES AND SERVICES 1. Innovation opportunities arising from globalization 2. Development stages and life cycles 3. Development methodologies 4. How to reinvent companies by innovating in processes 5. Process Innovation through ICT DIDACTIC UNIT 3. CREATIVITY AS A PATH TO INNOVATION 1. Introduction to imagination and creativity 2. Concept and application of creativity 3. What factors influence being creative? 4. Stages of Creativity 5. Search for new ideas