DIDACTIC UNIT 1. INNOVATION AS A DIFFERENTIATING ELEMENT 1. Innovation, people and the knowledge society 2. Business Competitiveness 3. R&D&i 4. Support measures for Innovation DIDACTIC UNIT 2. DIGITALIZATION AND INNOVATION AS DRIVERS OF CHANGE 1. Industry 4.0 and digital transformation of the value chain 2. Adaptation of the organization through talent and innovation 3. Management and innovation models 4. Innovation of the processes through ICTs 5. Phases of a digital transformation project 6. Networks and cybersecurity 7. Big Data, Business Analytics, Artificial Intelligence and Machine Learning 8. Virtual Reality and Augmented Reality 9. Blockchain DIDACTIC UNIT 3. INNOVATION AS A BUSINESS NECESSITY 1. Generating disruptive ideas 2. Creativity ingredients 3. Discover the type of creativity that characterizes you 4. Develop your creative skills to the highest level DIDACTIC UNIT 4. CREATIVITY AND INNOVATION FROM PEOPLE 1. Introduction to creativity 2. Impediments to creativity 3. Benefits of creativity 4. Phases of creativity