UNIT 1. INTRODUCTION TO CSR COMMUNICATION The ethics of CSR communication Communication as a strategic tool of CSR Social action communication: social marketing and cause marketing Responsibility in the media Sustainability reporting: current situation UNIT 2. STRATEGIES AND TOOLS FOR CSR COMMUNICATION CSR communication strategy New communication model. The importance of corporate narrative as a tool for engagement, leadership and social transformation Tools and best practices in internal communication of CSR CSR external communication tools Good practices in responsible communication UNIT 3. REGULATIONS AND REFERENCE STANDARDS SDG: a common language for communication Global Reporting Initiative (GRI) The Integrated Report (IR) Non-financial information reporting law 11/2018 and the new EU directive 2022/2464 Verification of CSR information UNIT 4. CORPORATE REPUTATION AND A CRITICAL VIEW OF CSR Concept of corporate reputation and its relation to CSR Measures and value of corporate reputation Reputation management Critical reflection on CSR and its communication Responsible leadership, key to a good communicator