- To understand the fundamentals of innovation in modern contexts.
- To explore strategies for driving innovation across various industries.
- To learn tools for designing innovative products and services.
- To analyse market entry strategies for innovative solutions.
- To develop skills for evaluating innovation opportunities.
- To apply innovative thinking to solve real-world challenges.
- To assess the impact of innovation on business growth.
UNIT 1. INTRODUCTION TO INNOVATION Introduction to innovation Research, technological development and innovation concepts Open innovation Innovation metrics Innovation media life UNIT 2. INNOVATIVE STRATEGIZING Innovative business strategy (I) Innovative business strategy (II) Innovative business strategy (III) Innovative business strategy (IV) Innovative business strategy (V) UNIT 3. INNOVATIVE PRODUCT AND SERVICE DESIGN TOOLS Creativity Design thinking (I) Design thinking (II) Creative problem solving (I) Creative problem solving (II) UNIT 4. ARRIVAL AT THE INNOVATION MARKET High-performance team Corporate venture building Lean Startup (I) Lean Startup (II) Innovation private financing