Have you ever started reading a text from an organization that you simply couldn’t take your eyes off of? Rest assured, that text was created by a brilliant copywriting professional. But do you know what copywriting is? No, it’s not about writing endless paragraphs or knowing how to properly use punctuation marks — this discipline, part of marketing and communication, goes far beyond that. Stay with us if you want to discover it and, why not, dedicate yourself to it.
If you browse through major job search platforms, you’ll see that a new profile is in high demand: the copywriter. They’re not a journalist or a typical content writer; they are a word professional, trained in marketing, advertising, and communication, who — through creative techniques — manages to convey a message in the most effective way for it to resonate with a specific target audience. In other words, the creative writer must fully understand the company’s values, tone, and communication strategy to meet its communication goals.
To achieve this, the copywriter uses a set of tools and follows certain guidelines that we’ll discuss later in this post.
If you enjoy writing, are clever, and have a way with words, don’t hesitate to explore copywriting as a possible career path. This blend of storytelling and advertising makes the creative copywriter a highly valuable profile for companies looking to develop their brand and position themselves in the market. Following a consistent communication strategy, with a unique style guide and clear, tangible goals, we can truly impact our ideal audience.
Below, we share five key tips to help you start writing your first persuasive texts with that fresh touch that hooks readers.
Technique: Use stories with emotionally engaging characters and situations to connect with your audience. For example, narrate how a product or service solved a real problem and positively transformed someone’s life.
Employ clever metaphors or comparisons to illustrate benefits or features. For example, describe a product as “the spark that ignites creativity” or “the comforting hug your home needs.”
Use creative and motivating calls to action that invite the audience to act in a fun and persuasive way. For example: “Dare to be different! Click here and discover a world full of surprises.”
Whenever possible, add a touch of humor, wordplay, or sarcasm to grab attention and build an emotional connection with the reader. For example: “Our coffee is so good it makes Mondays feel like Fridays.”
Create a sense of scarcity or urgency to drive action. For example: “Limited-time offer! Only 24 hours left to get your special discount.”
Dictionaries and thesauruses: resources like the Royal Spanish Academy (RAE) dictionary and online thesauruses help find synonyms, antonyms, and enrich vocabulary to vary your writing style.
Research tools: search engines like Google, trend analysis tools such as Google Trends or AnswerThePublic, and social networks help research target audiences and relevant topics.
Text editors: programs such as Microsoft Word, Google Docs, or specialized writing tools that provide grammar and spelling correction and allow you to structure your content.
SEO platforms: tools like SEMrush, Ahrefs, or Moz help identify keywords, analyze competition, and optimize content for search engines.
Title and topic generators: tools like Portent’s Content Idea Generator, HubSpot’s Blog Ideas Generator, or TweakYourBiz Title Generator help create catchy titles and appealing topics.
Text analysis tools: platforms such as Grammarly or Hemingway Editor help improve readability, review sentence structure, and correct grammatical errors.
Project management and collaboration: tools like Trello, Asana, or Slack help organize tasks, collaborate with teams, and manage content writing projects.
We hope this post has inspired you to continue learning about communication and marketing — subscribe to Educa.Pro and dive deeper into the areas that interest you most!
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