Digital transformation has brought disruptive changes to the entire business sector, affecting both the specific activities of each organization and the ways they attract potential customers and communicate. Of course, this also applies to modern marketing, from strategy design and planning to execution—areas that have evolved at a rapid pace in recent years.
If you are interested in marketing, technology, and communication, keep reading, because we are going to explore the digital marketing trends that will revolutionize online selling.
Fashion should not be confused with trends: fashion is temporary, fleeting, and soon forgotten, whereas trends are born, develop, and evolve, offering solutions to present needs and anticipating future ones. Why this distinction? Because in this post, we are not talking about passing fads in marketing, but rather useful, innovative, and practical trends already benefiting the leading companies in each sector.
Do you want to know which trends you can start implementing in your company? Here’s a hint: data and artificial intelligence are key players. Keep reading to discover the rest.
Marketing departments know that data is crucial for creating foolproof strategies, which is why so much time and resources are invested in its collection and analysis. However, third-party cookies are on the verge of disappearing, and like other browsers that have already done so, Chrome plans to eliminate them to protect user data. This poses a challenge but, more importantly, represents a perfect opportunity for companies to collect first-hand data and build a more accurate audience.
Soon, companies will focus on measuring and analyzing the path to conversion to attribute results to each stage of the sales funnel. Additionally, data will be gathered for every marketing action, such as campaigns or promotions. Remember, the most difficult and valuable thing a company can do with this information is not to generate a sale, but to establish the beginning of a long-term relationship.
Everyone knows—and Google knows best—that change is hard to accept. That’s why users were given almost two years to get familiar with the new Analytics version. But the time for the final transition has arrived, and the old interface will disappear in a few months.
Some improvements and new features in Analytics 4 include a greater focus on user privacy, real-time analytics for websites or apps, cross-device measurement, and integrated artificial intelligence that provides more detailed insights.
While audiovisual formats remain top content choices, podcasts are clearly on the rise. More content creators are opting for audio because of its accessibility, specialization, and the fact that users don’t need to focus on a screen. Podcasts can be consumed almost anywhere, work well for specific niches, facilitate the transfer of users between digital and offline channels, and require relatively low production investment.
Yes, but as you know, the rules constantly change. SEO professionals must stay updated on best practices, technical aspects, and algorithm updates. While a detailed discussion deserves a separate post, key trends include voice assistants and searches, prioritizing user experience as a core SEO pillar, semantic searches, and enriched content.
This term, frequently discussed today, refers to monitoring the performance of every marketing action using advanced tools to collect and analyze data. The analyst’s role is crucial for drawing conclusions and guiding the company toward the best opportunities. Digital marketing performance has both technical and strategic aspects, which support decision-making.
This strategy is based on collaborations. A company (advertiser) works with a group of affiliates (publishers or influencers) to promote products or services in exchange for a commission per sale or action generated through their marketing efforts. This model benefits both sides: the advertiser increases sales and visibility, while affiliates earn revenue with minimal effort, depending on the specific contract terms.
Initially, no one took this social network seriously, especially businesses. Over time, TikTok has gained prominence and expanded its user profile, becoming a channel to connect with diverse audiences through innovative, dynamic content with high engagement potential. Even political parties are using it for campaigns! Recently, paid campaigns are also possible.
These are just some of the digital marketing strategies and trends already establishing themselves as the most effective. To learn more about this vast and innovative world, subscribe to Educa.Pro and explore any trends that interest you most. We look forward to seeing you!
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