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The role of the Power BI consultant and its impact on companies

November 19, 2025
Concepción García

Given the characteristics of today's business environment, which is increasingly data oriented, knowing how to interpret information and turn it into strategic decisions is a key competitive advantage.

For this function, it is the Power BI consultant, because he is a professional specialized in the use of Microsoft Power BI, which is a tool for visualizing and analyzing data. This plays a key role since its role is to help organizations to Make the best decision taking into account the available information, that is, turning data into intelligent decisions. Another function of the Power BI expert is to implement and optimize the use of the tool within the organization to get the most out of it.

Why does your company need Power BI experts or consultants?

It is important to have Power BI experts or consultants because they facilitate the proper use of the tool and, in addition, guarantee strategic implementation that aligns with business goals. Its functions include connecting data sources, design efficient models, setting key performance goals (KPIs), etc. In addition, a Power BI consultant provides value to the company because its knowledge ranges from business analysis to system integration and report optimization. This allows companies to understand their reality, reduce errors and accelerate decision-making.

In a market as dynamic and competitive as the current one, this profile provides added value to the company and a significant improvement in results.

Common business challenges when implementing Power BI

The fact of implement Power BI successfully presents a number of common challenges for companies. One of the main challenges of Power BI deployment pipeline It is the lack of strategy, that is, that it is clear to us to integrate the different sources of data belonging to the company. Planning plays a key role in the process.

Another challenge that usually presents itself is the resistance to change on the part of the company's staff. It is a complex tool, with a large learning curve, so many of the staff may be reluctant to use it.

Finally, the data quality already existing. If they are not accurate, consistent and up to date, it will be a problem when the Power BI consultant has to make decisions.

These challenges, in the face of an expert consultant, can be easily solved through good governance, training and prevention practices. It does not only have a technical role, but it also accompanies the change of model.

Training your internal team vs hiring external consultants: what is more convenient?

Once the company decides to adopt Power BI, a dilemma arises, deciding between train an internal team of consultants or hire external consultants. Both options are appropriate depending on the context of each company.

The formation of a team of internal consultants will require significant training time and resources. However, they will have in-depth knowledge of the company, processes and business objectives and, in addition, the process of adapting to the company will not be necessary.

On the other hand, hiring an external consultant, will bring experience and will be impartial in decision-making, in addition to being able to be the one who forms the team within and thus accelerate the process of technological adoption. However, you will not have in-depth knowledge of the company or relationship with the staff, so the adaptation process can be complex.

The ideal solution depends on each entity, but it is true that one of the most common options is to combine the two strategies: form an internal team with all the benefits that this entails, while seeking support from external consultants that are impartial and help with the implementation of the tool.

Companies that improved their decisions thanks to Power BI

It is a fact that numerous organizations have adopted this system in different sectors.

In the field financiers it has been possible to consolidate large volumes of dispersed information and, with them, to generate unified reports that improve decision-making. On the other hand, in the sector industrialist this tool is used to analyze costs, anticipate demand or detect inefficiencies, an aspect that has positively influenced quick and accurate decision-making. Another area that has greatly benefited from this system is educative, since it has made it possible to evaluate academic performance and optimize administrative management.

These are cases in different fields that show that the best way to make decisions is to rely on reliable and well-structured data

Conclusion

Power BI has become a Key tool currently. Their work begins with the simple task of creating reports, until they turn data into useful knowledge for decision-making. In short, investing in Power BI consulting is bet on an intelligent management model.

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