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Why mastering AI in your company will be key in 2026

February 11, 2026
Concepción García

Artificial intelligence is no longer an exclusive technology for IT departments. In 2026, Mastering AI It will be a key competence for all teams, from management and operations to marketing, sales or human resources. Companies that understand AI as a transversal skill, and not just a technical one, will be better prepared to compete, innovate and adapt to an increasingly automated environment.

Integrating AI into business processes

True transformation happens when AI is integrated into business processes, not when it is limited to isolated projects. Task automation, predictive analysis, workflow optimization or improved decision-making are just a few examples of how AI can impact everyday life.

Develop AI Fluency implies that teams understand what AI can do, how to apply it to their context and how to collaborate with it to improve results, without the need for advanced technical knowledge.

The importance of training all teams in artificial intelligence

Training only technical profiles creates bottlenecks and limits the real impact of AI. When all teams understand their potential, more opportunities for use are identified and adoption accelerates.

In addition, a cross-sectional formation facilitates the creation of a Common language on AI, reduces resistance to change and allows technology to be used in a manner consistent with business objectives. In this context, the creation of a AI committee is especially important for coordinating efforts and defining priorities.

How to apply artificial intelligence in different business sectors

AI is already transforming multiple sectors, adapting to specific needs and challenges.

AI applied to the real estate sector: recruitment, valuation and customer experience

In the real estate sector, AI is used to optimize lead capture, automate asset valuations and personalize the customer experience. Predictive tools allow us to anticipate market trends and improve business decision-making.

AI in the banking sector: automation, personalization and risk management

Banking applies AI to automate operational processes, detect fraud, assess risks and provide personalized services. This improves efficiency, reduces costs and increases customer confidence.

AI for the healthcare sector: operational efficiency and improved patient care

In healthcare, AI helps optimize agendas, manage resources, analyze clinical data and improve patient care. Its responsible use frees up time for healthcare workers and focuses on higher-value tasks.

AI for the luxury sector: personalization, exclusivity and premium experience

In the luxury sector, AI is oriented to hyperpersonalization, anticipating preferences and creating unique experiences. Data analysis makes it possible to maintain brand coherence without losing differential treatment.

Establish an artificial intelligence committee in the company

For the adoption of AI to be sustainable, a clear governance structure is key.

What is an AI committee

An AI committee is a multidisciplinary group responsible for defining strategy, prioritizing use cases and overseeing the implementation of artificial intelligence in the organization.

Profiles that should be part of the committee

It should include representatives from management, IT, business, human resources, legal and compliance, ensuring a global and balanced vision.

Governance, Ethics and Responsible Use of AI

La Responsible AI is essential to avoid biases, legal risks and reputational problems. The committee must establish ethical principles, criteria for use, and control mechanisms.

How to align AI, business and people

The success of AI depends on its alignment with strategic objectives and people's needs. Training, communication and support for change are key in this process.

Common mistakes when adopting AI without a clear strategy

Among the most common mistakes are implementing tools without a defined objective, not training teams, relying exclusively on IT, or ignoring ethical and organizational aspects. Without a clear AI strategy, technology loses impact and generates frustration.

Mastering AI is a shared responsibility

AI is not just a technological issue, but a cultural and organizational one. Mastering it implies that all teams develop digital skills, understand their impact and actively participate in their responsible and strategic use.

Conclusion

In 2026, the most competitive companies will be those that understand artificial intelligence as a cross-cutting competence. Training all teams, creating governance structures such as the AI committee and aligning technology, business and people will allow them to exploit their full potential. Mastering AI is no longer an option: it's a shared responsibility.

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