Mastery and Management of Social Media at Work is relevant in today’s market due to the growing importance of social media in the productivity and daily activities of companies. This course covers key aspects such as trends in the main social networks and their management tools. By choosing this course, students will gain applicable knowledge to manage social media profiles, leveraging the main features offered to increase productivity and improve business communication. Students will learn how to make the most of social media, especially Facebook, Instagram, LinkedIn, and Twitter, becoming advanced users.
Cross-cutting
40 hours
Comunicación
Mastery and Management of Social Networks at Work
Mastery and Management of Social Media at Work is ideal for digital marketing professionals, communication experts, entrepreneurs, ICT profiles, and recent graduates, as well as professionals who wish to improve their skills and knowledge in social media in order to boost their businesses, careers, and job opportunities.
40 hours
Comunicación
Course objectives
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Understand the fundamentals of the main social networks.
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Discover firsthand everything related to social media management and business communication.
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Know the structure to follow for using social media at an advanced level.
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Assimilate the key actions to increase productivity through specific social media tools.
What does it prepare you for?
In Mastery and Management of Social Media at Work, you will have the opportunity to learn about the latest trends in the world of social media, diving deep into the specific functions of Facebook, Instagram, LinkedIn, and Twitter. You will also have the chance to study how to carry out a social media strategy, analyzing successful campaigns, and, of course, learning from common mistakes and best practices.
Teaching units
UNIT 1. MASTER SOCIAL MEDIA
Approaching the New Internet Model
Community Manager Identification
Use of Social Networks
Characteristics of Social Networks
Using other Social Networks
Case study
UNIT 2. TAKE FULL ADVANTAGE OF FACEBOOK
Getting started with Facebook
Facebook for business
Fanpage Configuration
Message Settings: Facebook Messenger
Types of Posts
Creating events
Facebook Marketplace
Page administration
Facebook Insights
UNIT 3. INSTAGRAM TO APPEAL AUDIENCES
Introduction to Instagram
Instagram for business
Content creation
Using Hashtags
Instagram Stories
Creative tools
Collaboration with Influencers
Key statistics
UNIT 4. CONNECT WITH OTHER COMPANIES ON LINKEDIN
Introduction to LinkedIn
LinkedIn for business
Profile creation and optimization
Groups
SEO for LinkedIn
Analytics on LinkedIn
LinkedIn Recruiter
UNIT 5. X FOR EFFECTIVE COMMUNICATION
Introduction to X
Basic elements of X
3.X for companies
Customer service through X
Contents
Use of Hashtags and Trending Topics
X Analytics
X Pro
Audiense
Hootsuite
Bitly