{"id":7645,"date":"2026-06-10T08:00:31","date_gmt":"2026-06-10T08:00:31","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/fidelizacion-calidad-y-gestion-de-clientes\/"},"modified":"2026-06-10T08:00:31","modified_gmt":"2026-06-10T08:00:31","slug":"customer-loyalty-quality-and-customer-management","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/fidelizacion-calidad-y-gestion-de-clientes\/","title":{"rendered":"Customer Loyalty, Quality and Customer Management"},"content":{"rendered":"<p>At present, in a <strong>a highly competitive environment<\/strong>, companies find themselves having to <strong>build customer loyalty<\/strong>, this being the ultimate aim of any business, as there is no point in <strong>attract customers<\/strong> if you don\u2019t manage to build customer loyalty afterwards. The <strong>customer loyalty<\/strong> It is a process that is built up day by day; it is a process <strong>in the long term<\/strong> and which cannot be achieved straight away. With this training programme in <strong>Customer Loyalty, Quality and Customer Management <\/strong>Students will acquire knowledge of the <strong>necessary strategies<\/strong> in order to achieve the <strong>customer loyalty<\/strong>, using quality management systems and tools such as <strong>databases<\/strong>, relationship marketing techniques and <strong>customer retention.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on Customer Loyalty, Quality and Management is aimed at anyone interested in gaining knowledge relating to customer loyalty, quality and management. It is also aimed at marketing and sales professionals, business owners and entrepreneurs, etc.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO010732","educalms_repo_id":"10729","educalms_lang":"es","educalms_duration":"145","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/184824\/184824.jpg","educalms_tags":"fidelizaci\u00f3n, calidad, gesti\u00f3n, clientes, empresa, organizaci\u00f3n, satisfacci\u00f3n.","educalms_tittle":"Fidelizaci\u00f3n, Calidad y Gesti\u00f3n de Clientes","educalms_type_of_training":"754","educalms_description":"<p>En la actualidad, en un <strong>entorno muy competitivo<\/strong>, las empresas se ven en la necesidad de <strong>fidelizar al cliente<\/strong>, siendo este el objetivo \u00faltimo de cualquier empresa, ya que de nada sirve <strong>captar clientes<\/strong> si luego no se consigue su fidelizaci\u00f3n. La <strong>fidelizaci\u00f3n<\/strong> es un proceso que se va construyendo d\u00eda a d\u00eda, es un proceso <strong>a largo plazo<\/strong> y que no se consigue de forma inmediata. Con esta acci\u00f3n formativa en <strong>Fidelizaci\u00f3n, Calidad y Gesti\u00f3n de Clientes <\/strong>el alumnado adquirir\u00e1 los conocimientos sobre las <strong>estrategias necesarias<\/strong> para lograr la <strong>fidelizaci\u00f3n de clientes<\/strong>, empleando los sistemas de gesti\u00f3n de calidad y herramientas como <strong>bases de datos<\/strong>, t\u00e9cnicas de marketing relacional y <strong>retenci\u00f3n de clientes.<\/strong><\/p>","educalms_objectives":"<ul><li><p>Adquirir los conocimientos sobre las estrategias necesarias para lograr la fidelizaci\u00f3n de clientes, empleando los sistemas de gesti\u00f3n de calidad y herramientas como bases de datos.<\/p><\/li><li><p>Analizar las deficiencias en la <strong>calidad del servicio.<\/strong><\/p><\/li><li><p>Saber cu\u00e1l es el <strong>valor percibido<\/strong> por los clientes.<\/p><\/li><li><p>Identificar los <strong>instrumentos de fidelizaci\u00f3n.<\/strong> <\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Fidelizaci\u00f3n, Calidad y Gesti\u00f3n de Clientes<\/strong> te prepara para comprender, implementar y mejorar <strong>estrategias y t\u00e9cnicas<\/strong> de fidelizaci\u00f3n de clientes en el <strong>contexto empresarial<\/strong>. Es relevante para <strong>profesionales de<\/strong> marketing, ventas, atenci\u00f3n al cliente, empresarios y cualquier persona interesada en la retenci\u00f3n y <strong>satisfacci\u00f3n de los clientes<\/strong> como un activo clave para el \u00e9xito de una <strong>organizaci\u00f3n.<\/strong><\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Fidelizaci\u00f3n, Calidad y Gesti\u00f3n de Clientes<\/strong> est\u00e1 dirigida a todas aquellas personas interesadas en adquirir conocimientos relacionados con la <strong>fidelizaci\u00f3n<\/strong>, calidad y gesti\u00f3n de clientes. Tambi\u00e9n va dirigido a <strong>profesionales de<\/strong> marketing y ventas, <strong>empresarios y emprendedores<\/strong>, etc. <\/p>","educalms_academies":"928","educalms_area_group":"Transversal","educalms_area_id":"1","educalms_area_name":"Soft skills","educalms_academy_ids":"928"},"mooc_category":[987,986,971],"class_list":["post-7645","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-comunicacion","mooc_category-soft-skills","mooc_category-transversal"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7645"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}