{"id":7667,"date":"2026-06-10T08:01:45","date_gmt":"2026-06-10T08:01:45","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/planificacion-del-marketing-de-servicios\/"},"modified":"2026-06-10T08:01:45","modified_gmt":"2026-06-10T08:01:45","slug":"service-marketing-planning","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/planificacion-del-marketing-de-servicios\/","title":{"rendered":"Service Marketing Planning"},"content":{"rendered":"<p>In a business context, it is necessary to be aware of the various <strong>areas of marketing<\/strong> in the services sector, within the field of marketing and public relations. Through this training programme in <strong>Service Marketing Planning<\/strong> you will be able to operate within the sector and plan the strategy for <strong>marketing plans<\/strong> aimed at the <strong>customer satisfaction<\/strong> from companies in the service sector, amongst other activities. This training is designed to provide you with a solid understanding of how <strong>to plan, manage and implement<\/strong> effective marketing strategies in the services sector within a <strong>competitive business environment<\/strong> and constantly changing.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on Service Marketing Planning is aimed at marketing and services professionals, students, entrepreneurs, managers and executives, etc. It is also aimed at anyone interested in gaining knowledge about service marketing planning.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO017612","educalms_repo_id":"2289637","educalms_lang":"es","educalms_duration":"35","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/227599\/227599.jpg","educalms_tags":"planificaci\u00f3n, marketing, servicios, estrategias, diagn\u00f3stico, plan.","educalms_tittle":"Planificaci\u00f3n del Marketing de Servicios","educalms_type_of_training":"754","educalms_description":"<p>En el \u00e1mbito de la empresa, es necesario conocer los diferentes <strong>campos del marketing<\/strong> de servicios, dentro del \u00e1rea profesional marketing y relaciones p\u00fablicas. Con esta acci\u00f3n formativa en <strong>Planificaci\u00f3n del Marketing de Servicios<\/strong> ser\u00e1s capaz de desenvolverte dentro del sector y planificar la estrategia de <strong>planes de marketing<\/strong> orientados a la <strong>satisfacci\u00f3n del cliente<\/strong> de empresas del sector servicios, entre otras acciones. Esta formaci\u00f3n se enfoca te proporcionar\u00e1 una comprensi\u00f3n s\u00f3lida de c\u00f3mo <strong>planificar, gestionar y ejecutar<\/strong> estrategias de marketing efectivas en el sector de los servicios en un entorno <strong>empresarial competitivo<\/strong> y en constante cambio.<\/p>","educalms_objectives":"<ul><li><p>Planificar la estrategia de <strong>planes de marketing<\/strong> orientados a la satisfacci\u00f3n del cliente de empresas del sector servicios.<\/p><\/li><li><p>Comprender la evoluci\u00f3n de la <strong>comercializaci\u00f3n y los servicios<\/strong> en el contexto actual. <\/p><\/li><li><p>Dise\u00f1ar <strong>estrategias efectivas<\/strong> para el desarrollo de productos y servicios.<\/p><\/li><li><p>Evaluar y <strong>desarrollar planes<\/strong> de publicidad, promoci\u00f3n y merchandising para servicios. <\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Planificaci\u00f3n del Marketing de Servicios<\/strong> te prepara para comprender, planificar y ejecutar estrategias efectivas en el \u00e1mbito del marketing de servicios. Te preparar\u00e1 para ser un profesional competente en el <strong>\u00e1mbito del marketing<\/strong> de servicios, brind\u00e1ndote las habilidades y conocimientos necesarios para desarrollar <strong>estrategias efectivas<\/strong>, comprender las tendencias del mercado y tomar decisiones informadas en este campo.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Planificaci\u00f3n del Marketing de Servicios<\/strong> est\u00e1 dirigido a <strong>profesionales de<\/strong> marketing, de servicios, estudiantes, emprendedores, gerentes y directivos, etc. Tambi\u00e9n va dirigido a aquellas personas interesadas en adquirir conocimientos en relaci\u00f3n a la <strong>planificaci\u00f3n del marketing de servicios<\/strong>.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-7667","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7667"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}