{"id":7669,"date":"2026-06-10T08:01:46","date_gmt":"2026-06-10T08:01:46","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/fundamentos-de-gestion-y-atencion-al-cliente-para-tiendas\/"},"modified":"2026-06-10T08:01:46","modified_gmt":"2026-06-10T08:01:46","slug":"fundamentals-of-management-and-customer-service-for-retail-outlets","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/fundamentos-de-gestion-y-atencion-al-cliente-para-tiendas\/","title":{"rendered":"Fundamentals of Management and Customer Service for Retail Outlets"},"content":{"rendered":"<p>Nowadays, in the world of business and marketing, it is very important to be aware of the <strong>management and customer service processes in shops and retail outlets<\/strong>, within the professional field of sales and marketing management. The <strong>trade<\/strong> It is an activity involving a series of tasks and duties for which appropriate training is required. With this training programme in <strong>Fundamentals of Management and Customer Service for Retail Outlets<\/strong> you will be able to function effectively within the sector and acquire the basic knowledge relating to <strong>commerce and management<\/strong> of shops from the <strong>location<\/strong>, merchandising, promotion in the <strong>point of sale<\/strong>, customer service, basic procurement management and the <strong>cash control<\/strong> at the POS terminal.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on the Fundamentals of Management and Customer Service for Retail Outlets is aimed at professionals in the field of retail and sales, students in this field, as well as entrepreneurs, marketing and sales professionals, business owners, etc.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO017616","educalms_repo_id":"2289669","educalms_lang":"es","educalms_duration":"55","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/184756\/184756.jpg","educalms_tags":"fundamentos, gesti\u00f3n, atenci\u00f3n, cliente, comercio, t\u00e9cnicas, fidelizaci\u00f3n.","educalms_tittle":"Fundamentos de Gesti\u00f3n y Atenci\u00f3n al Cliente para Tiendas","educalms_type_of_training":"754","educalms_description":"<p>En la actualidad, en el mundo del comercio y marketing, es muy importante conocer los <strong>procesos de gesti\u00f3n y atenci\u00f3n al cliente en tiendas o comercios<\/strong>, dentro del \u00e1rea profesional de gesti\u00f3n comercial y marketing. El <strong>comercio<\/strong> es una actividad que implica una serie de tareas y funciones para las que es necesario formarse de manera adecuada. Con esta acci\u00f3n formativa en <strong>Fundamentos de Gesti\u00f3n y Atenci\u00f3n al Cliente para Tiendas<\/strong> ser\u00e1s capaz de desenvolverte dentro del sector y adquirir los conocimientos b\u00e1sicos vinculados al <strong>comercio y la gesti\u00f3n<\/strong> de tiendas desde la <strong>localizaci\u00f3n<\/strong>, el merchandising, promoci\u00f3n en el <strong>punto de venta<\/strong>, atenci\u00f3n al cliente, gesti\u00f3n b\u00e1sica de compras y el <strong>control de caja<\/strong> en el tpv.<\/p>","educalms_objectives":"<ul><li><p>Adquirir los conocimientos b\u00e1sicos vinculados al <strong>comercio y la gesti\u00f3n<\/strong> de tiendas desde la localizaci\u00f3n, el merchandising, promoci\u00f3n en el punto de venta, etc.<\/p><\/li><li><p>Identificar las diferentes fases que componen el <strong>proceso de venta<\/strong>.<\/p><\/li><li><p>Realizar correctamente el <strong>proceso de cobro<\/strong>.<\/p><\/li><li><p>Aprender a resolver de manera exitosa las <strong>reclamaciones y quejas<\/strong> del cliente. <\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Fundamentos de Gesti\u00f3n y Atenci\u00f3n al Cliente para Tiendas<\/strong> te prepara para poder realizar una correcta <strong>gesti\u00f3n y atenci\u00f3n<\/strong> al cliente en el \u00e1mbito comercial. Gracias a esta formaci\u00f3n podr\u00e1s aplicar las principales <strong>t\u00e9cnicas de fidelizaci\u00f3n<\/strong> de clientes, realizar la <strong>gesti\u00f3n<\/strong> de compras y del <strong>control<\/strong> de caja, etc.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Fundamentos de Gesti\u00f3n y Atenci\u00f3n al Cliente para Tiendas<\/strong> est\u00e1 dirigido a profesionales del mundo de la comercializaci\u00f3n y venta, a estudiantes de este \u00e1mbito, <strong>tambi\u00e9n a<\/strong> emprendedores, profesionales de marketing y ventas, empresarios, etc.<\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[1007,996,977],"class_list":["post-7669","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-comercio","mooc_category-otros-sectores","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7669"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}