{"id":7716,"date":"2026-06-10T08:03:06","date_gmt":"2026-06-10T08:03:06","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/neuromarketing\/"},"modified":"2026-06-10T08:03:06","modified_gmt":"2026-06-10T08:03:06","slug":"neuromarketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/neuromarketing\/","title":{"rendered":"Neuromarketing"},"content":{"rendered":"<p>The <strong>neuromarketing<\/strong> is a discipline that combines neuroscience and marketing, and which aims to identify and understand the <strong>information processes<\/strong> of the human brain in order to make more effective marketing and advertising decisions. This is the <strong>science<\/strong> which studies the <strong>processes<\/strong> which take place at the <strong>brain<\/strong> the human aspect of decision-making in <strong>purchase<\/strong>. The reason why consumers do or do not buy a product. With this training programme in <strong>Neuromarketing<\/strong> you will be able to understand the scope of the concepts associated with neuromarketing and its <strong>applicability by analysing<\/strong> real-life cases and by studying the effects that the <strong>advertising and brands<\/strong> have in mind, as well as providing a range of resources to develop <strong>successful strategies<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>This neuromarketing training course is aimed at professionals in the business sector, such as entrepreneurs, small business owners, marketing and sales professionals, as well as students and anyone else with an interest in neuromarketing.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO017909","educalms_repo_id":"2292713","educalms_lang":"es","educalms_duration":"55","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/248003\/248003.jpg","educalms_tags":"neuromarketing, marketing, comportamiento, decisiones, est\u00edmulos, cerebro.","educalms_tittle":"Neuromarketing","educalms_type_of_training":"754","educalms_description":"<p>El <strong>neuromarketing<\/strong> es una disciplina que combina la neurociencia y el marketing y que tiene como objetivo conocer y entender los <strong>procesos de informaci\u00f3n<\/strong> del cerebro humano para poder tomar decisiones de marketing y publicidad m\u00e1s eficaces. Esta es la <strong>ciencia<\/strong> que estudia los <strong>procesos<\/strong> que tienen lugar en el <strong>cerebro<\/strong> humano ante la toma de decisiones de <strong>compra<\/strong>. La raz\u00f3n por la que los consumidores compran o no un producto. Con esta acci\u00f3n formativa en <strong>Neuromarketing<\/strong> ser\u00e1s capaz de conocer el alcance de los conceptos asociados al Neuromarketing y su <strong>aplicabilidad analizando<\/strong> casos reales y estudiando los efectos que la <strong>publicidad y las marcas<\/strong> tienen en la mente adem\u00e1s de proporcionar un conjunto de recursos para desarrollar <strong>estrategias exitosas<\/strong>.<\/p>","educalms_objectives":"<ul><li><p>Conocer el alcance de los conceptos asociados al <strong>Neuromarketing y su aplicabilidad<\/strong> analizando casos reales y estudiando los efectos que la publicidad y las marcas tienen en la mente.<\/p><\/li><li><p>Realizar investigaciones <strong>comerciales y de mercado<\/strong>.<\/p><\/li><li><p>Identificar las diferentes <strong>herramientas de an\u00e1lisis<\/strong>.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Neuromarketing<\/strong> te prepara para saber c\u00f3mo <strong>funciona el cerebro<\/strong> humano a la hora de tomar decisiones de compra con el fin de identificar <strong>qu\u00e9 est\u00edmulos<\/strong> son los que pueden influir en su <strong>comportamiento<\/strong>, aplicando esto a la <strong>toma de decisiones<\/strong> en el \u00e1mbito del marketing.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Neuromarketing<\/strong> est\u00e1 dirigida a profesionales del <strong>\u00e1mbito empresarial <\/strong>como, por ejemplo<strong>, <\/strong>emprendedores, peque\u00f1os empresarios, profesionales del marketing y ventas, as\u00ed como a estudiantes y a todas aquellas personas interesadas en el <strong>\u00e1mbito del neuromarketing<\/strong>.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-7716","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7716"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}