{"id":7716,"date":"2026-06-10T08:03:06","date_gmt":"2026-06-10T08:03:06","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/neuromarketing\/"},"modified":"2026-06-10T08:03:06","modified_gmt":"2026-06-10T08:03:06","slug":"neuromarketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/neuromarketing\/","title":{"rendered":"Neuromarketing"},"content":{"rendered":"<p>The <strong>neuromarketing<\/strong> es una disciplina que combina la neurociencia y el marketing y que tiene como objetivo conocer y entender los <strong>procesos de informaci\u00f3n<\/strong> del cerebro humano para poder tomar decisiones de marketing y publicidad m\u00e1s eficaces. Esta es la <strong>ciencia<\/strong> que estudia los <strong>procesos<\/strong> que tienen lugar en el <strong>brain<\/strong> humano ante la toma de decisiones de <strong>compra<\/strong>. La raz\u00f3n por la que los consumidores compran o no un producto. Con esta acci\u00f3n formativa en <strong>Neuromarketing<\/strong> ser\u00e1s capaz de conocer el alcance de los conceptos asociados al Neuromarketing y su <strong>aplicabilidad analizando<\/strong> casos reales y estudiando los efectos que la <strong>publicidad y las marcas<\/strong> tienen en la mente adem\u00e1s de proporcionar un conjunto de recursos para desarrollar <strong>estrategias exitosas<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta acci\u00f3n formativa en Neuromarketing est\u00e1 dirigida a profesionales del \u00e1mbito empresarial como, por ejemplo, emprendedores, peque\u00f1os empresarios, profesionales del marketing y ventas, as\u00ed como a estudiantes y a todas aquellas personas interesadas en el \u00e1mbito del neuromarketing.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO017909","educalms_repo_id":"2292713","educalms_lang":"es","educalms_duration":"55","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/248003\/248003.jpg","educalms_tags":"neuromarketing, marketing, comportamiento, decisiones, est\u00edmulos, cerebro.","educalms_tittle":"Neuromarketing","educalms_type_of_training":"754","educalms_description":"<p>El <strong>neuromarketing<\/strong> es una disciplina que combina la neurociencia y el marketing y que tiene como objetivo conocer y entender los <strong>procesos de informaci\u00f3n<\/strong> del cerebro humano para poder tomar decisiones de marketing y publicidad m\u00e1s eficaces. Esta es la <strong>ciencia<\/strong> que estudia los <strong>procesos<\/strong> que tienen lugar en el <strong>cerebro<\/strong> humano ante la toma de decisiones de <strong>compra<\/strong>. La raz\u00f3n por la que los consumidores compran o no un producto. Con esta acci\u00f3n formativa en <strong>Neuromarketing<\/strong> ser\u00e1s capaz de conocer el alcance de los conceptos asociados al Neuromarketing y su <strong>aplicabilidad analizando<\/strong> casos reales y estudiando los efectos que la <strong>publicidad y las marcas<\/strong> tienen en la mente adem\u00e1s de proporcionar un conjunto de recursos para desarrollar <strong>estrategias exitosas<\/strong>.<\/p>","educalms_objectives":"<ul><li><p>Conocer el alcance de los conceptos asociados al <strong>Neuromarketing y su aplicabilidad<\/strong> analizando casos reales y estudiando los efectos que la publicidad y las marcas tienen en la mente.<\/p><\/li><li><p>Realizar investigaciones <strong>comerciales y de mercado<\/strong>.<\/p><\/li><li><p>Identificar las diferentes <strong>herramientas de an\u00e1lisis<\/strong>.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Neuromarketing<\/strong> te prepara para saber c\u00f3mo <strong>funciona el cerebro<\/strong> humano a la hora de tomar decisiones de compra con el fin de identificar <strong>qu\u00e9 est\u00edmulos<\/strong> son los que pueden influir en su <strong>comportamiento<\/strong>, aplicando esto a la <strong>toma de decisiones<\/strong> en el \u00e1mbito del marketing.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Neuromarketing<\/strong> est\u00e1 dirigida a profesionales del <strong>\u00e1mbito empresarial <\/strong>como, por ejemplo<strong>, <\/strong>emprendedores, peque\u00f1os empresarios, profesionales del marketing y ventas, as\u00ed como a estudiantes y a todas aquellas personas interesadas en el <strong>\u00e1mbito del neuromarketing<\/strong>.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-7716","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7716"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}