{"id":7775,"date":"2026-06-10T08:05:42","date_gmt":"2026-06-10T08:05:42","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/analitica-web\/"},"modified":"2026-06-10T08:05:42","modified_gmt":"2026-06-10T08:05:42","slug":"web-analytics","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/analitica-web\/","title":{"rendered":"Web Analytics"},"content":{"rendered":"<p>This training in <strong>Web Analytics <\/strong>provides a comprehensive overview of how to measure and analyse a website\u2019s performance. Throughout the course, you\u2019ll learn everything from the basics of web analytics to how to use key tools such as <strong>Google Analytics<\/strong> y <strong>Yahoo! Web Analytics<\/strong>. You will explore the relevant quantities that enable <strong>to analyse a website\u2019s traffic and audience<\/strong>, which is essential for decision-making in digital marketing and online strategies. As well as learning how to use these tools, participants will understand how to interpret the data and how to apply this knowledge to <strong>improve a website\u2019s effectiveness<\/strong> and digital strategies.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta formaci\u00f3n en Anal\u00edtica Web est\u00e1 dise\u00f1ado para profesionales y entusiastas del marketing digital, propietarios de sitios web, bloggers, gerentes de comercio electr\u00f3nico y cualquier persona interesada en comprender y mejorar el rendimiento de su presencia en l\u00ednea.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO018310","educalms_repo_id":"2316321","educalms_lang":"es","educalms_duration":"13","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/185266\/185266.jpg","educalms_tags":"Anal\u00edtica, Web, Herramientas, Google Analytics, Audiencia,","educalms_tittle":"Anal\u00edtica Web","educalms_type_of_training":"754","educalms_description":"<p>Esta formaci\u00f3n en <strong>Anal\u00edtica Web <\/strong>proporciona una visi\u00f3n completa de c\u00f3mo medir y analizar el rendimiento de un sitio web. A lo largo de los contenidos, aprender\u00e1s desde los conceptos b\u00e1sicos de la anal\u00edtica web hasta el uso de herramientas clave como <strong>Google Analytics<\/strong> y <strong>Yahoo! Web Analytics<\/strong>. Explorar\u00e1s las magnitudes relevantes que permiten <strong>evaluar el tr\u00e1fico y la audiencia de un sitio web<\/strong>, lo que es fundamental para la toma de decisiones en marketing digital y estrategias en l\u00ednea. Adem\u00e1s de aprender a utilizar estas herramientas, los participantes comprender\u00e1n c\u00f3mo interpretar los datos y c\u00f3mo aplicar estos conocimientos para <strong>mejorar la eficacia de un sitio web<\/strong> y las estrategias digitales.<\/p>","educalms_objectives":"<ul><li><p>Comprender los conceptos fundamentales y el <strong>uso de la anal\u00edtica web<\/strong>.<\/p><\/li><li><p>Analizar y <strong>medir el tr\u00e1fico web<\/strong> y la audiencia de un sitio.<\/p><\/li><li><p>Familiarizarse con las magnitudes relevantes en la anal\u00edtica web.<\/p><\/li><li><p>Conocer y <strong>utilizar herramientas de anal\u00edtica web<\/strong>, incluyendo <strong>Google Analytics<\/strong>.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta formaci\u00f3n en <strong>Anal\u00edtica Web<\/strong> te prepara para dominar la anal\u00edtica web y <strong>utilizarla de manera efectiva en tu estrategia digital<\/strong>. Aprender\u00e1s a <strong>recopilar datos<\/strong> esenciales, <strong>analizar el rendimiento<\/strong> de tu sitio web y tomar decisiones informadas para mejorar tu presencia en l\u00ednea. La anal\u00edtica web es una habilidad crucial para profesionales de marketing digital, due\u00f1os de negocios en l\u00ednea y cualquier persona que desee comprender mejor el comportamiento de los usuarios en la web.<\/p>","educalms_audience":"<p>Esta formaci\u00f3n en <strong>Anal\u00edtica Web <\/strong>est\u00e1 dise\u00f1ado para profesionales y entusiastas del marketing digital, <strong>propietarios de sitios web, bloggers, gerentes de comercio electr\u00f3nico<\/strong> y cualquier persona interesada en comprender y mejorar el rendimiento de su presencia en l\u00ednea.<\/p>","educalms_academies":"917","educalms_area_group":"Sectorial","educalms_area_id":"33","educalms_area_name":"Programaci\u00f3n","educalms_academy_ids":"917"},"mooc_category":[1010,977,1033],"class_list":["post-7775","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-programacion","mooc_category-sectorial","mooc_category-web-development"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7775"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}