{"id":7826,"date":"2026-06-10T08:08:04","date_gmt":"2026-06-10T08:08:04","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/segmentacion-y-sistema-de-informacion-en-marketing\/"},"modified":"2026-06-10T08:08:04","modified_gmt":"2026-06-10T08:08:04","slug":"market-segmentation-and-marketing-information-systems","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/segmentacion-y-sistema-de-informacion-en-marketing\/","title":{"rendered":"Segmentation and Marketing Information Systems"},"content":{"rendered":"<p>The <strong>marketing<\/strong> is a business activity that seeks to generate profit by meeting customers\u2019 needs. With this training course in <strong>Segmentation and Marketing Information Systems<\/strong> you will be able to function effectively within the sector and distinguish between the <strong>techniques and tools<\/strong> relating to the company\u2019s marketing information system and its management. Through this training, you will gain a solid understanding of the <strong>fundamentals of marketing<\/strong>, market segmentation and how to use <strong>information systems<\/strong> to make business decisions based on the analysis of <strong>marking data<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on Segmentation and Marketing Information Systems is aimed at marketing professionals, managers and executives, business owners and entrepreneurs, sales professionals, etc. It is also aimed at anyone interested in gaining knowledge about segmentation and marketing information systems.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO018718","educalms_repo_id":"2350717","educalms_lang":"es","educalms_duration":"80","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/186605\/186605.jpg","educalms_tags":"segmentaci\u00f3n, sistema, informaci\u00f3n, marketing, t\u00e9cnicas, mercados.","educalms_tittle":"Segmentaci\u00f3n y Sistema de Informaci\u00f3n en Marketing","educalms_type_of_training":"754","educalms_description":"<p>El <strong>marketing<\/strong> es la actividad empresarial que busca el beneficio a trav\u00e9s de la satisfacci\u00f3n de las necesidades del cliente. 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Gracias a esta formaci\u00f3n adquirir\u00e1s una s\u00f3lida comprensi\u00f3n de los <strong>fundamentos del marketing<\/strong>, la segmentaci\u00f3n de mercados y c\u00f3mo utilizar <strong>sistemas de informaci\u00f3n<\/strong> para tomar decisiones empresariales fundamentadas en el an\u00e1lisis de <strong>datos de marcado<\/strong>.<\/p>","educalms_objectives":"<ul><li><p>Diferenciar las <strong>t\u00e9cnicas e instrumentos<\/strong> relacionados con el sistema de informaci\u00f3n del Marketing de la empresa y la gesti\u00f3n del mismo.<\/p><\/li><li><p>Analizar los tipos de <strong>estrategias empresariales<\/strong> seg\u00fan el tipo de mercado.<\/p><\/li><li><p>Comprender la funci\u00f3n del marketing en la <strong>actividad empresarial.<\/strong><\/p><\/li><li><p>Identificar los diferentes <strong>tipos de organizaci\u00f3n<\/strong> del departamento de marketing. <\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Segmentaci\u00f3n y Sistema de Informaci\u00f3n en Marketing<\/strong> te prepara para desarrollar <strong>competencias y conocimientos<\/strong> en el campo del marketing, la segmentaci\u00f3n de mercados y la investigaci\u00f3n de mercado. En general, te preparar\u00e1 para desempe\u00f1ar un <strong>papel efectivo<\/strong> en estrategias de marketing y an\u00e1lisis de <strong>investigaci\u00f3n de mercado<\/strong> en juna variedad de entornos <strong>empresariales y sectores<\/strong>.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Segmentaci\u00f3n y Sistema de Informaci\u00f3n en Marketing<\/strong> est\u00e1 dirigido a profesionales del marketing, gerentes y directivos, empresarios y emprendedores, profesionales de ventas, etc. Tambi\u00e9n est\u00e1 dirigido a todas aquellas personas interesadas en adquirir conocimientos sobre la <strong>segmentaci\u00f3n y sistemas de informaci\u00f3n en marketing<\/strong>.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-7826","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7826"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}