{"id":7862,"date":"2026-06-10T08:09:15","date_gmt":"2026-06-10T08:09:15","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/mantenimiento-de-cartera-como-evitar-o-minimizar-los-abandonos\/"},"modified":"2026-06-10T08:09:15","modified_gmt":"2026-06-10T08:09:15","slug":"mantenimiento-de-cartera-como-evitar-o-minimizar-los-abandonos","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/mantenimiento-de-cartera-como-evitar-o-minimizar-los-abandonos\/","title":{"rendered":"Mantenimiento de Cartera: C\u00f3mo Evitar (o Minimizar) los Abandonos"},"content":{"rendered":"<p>En el \u00e1mbito de la <strong>administraci\u00f3n y gesti\u00f3n<\/strong>, es necesario conocer los diferentes campos del <strong>mantenimiento de cartera<\/strong>, dentro del \u00e1rea profesional comercial y marketing. En la <strong>gesti\u00f3n comercial<\/strong> es fundamental tener una cartera de clientes rentable. Para ello, se hace necesario tener un <strong>mantenimiento de cartera<\/strong>, que evite los abandonos y&nbsp;<strong>garantice los ingresos<\/strong>&nbsp;a trav\u00e9s de la <strong>venta cruzada<\/strong>&nbsp;and the&nbsp;<strong>rentabilidad<\/strong>&nbsp;de la misma. Con esta acci\u00f3n formativa en <strong>Mantenimiento de Cartera: C\u00f3mo Evitar (o Minimizar) los Abandonos<\/strong> ser\u00e1s capaz de realizar un <strong>analysis<\/strong> completo y exhaustivo de la <strong>cartera de clientes<\/strong>, garantizando la permanencia de la organizaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta acci\u00f3n formativa en Mantenimiento de Cartera: C\u00f3mo Evitar (o Minimizar) los Abandonos est\u00e1 dirigido a profesionales del mundo de la gesti\u00f3n y organizaci\u00f3n de procesos de ventas, de la atenci\u00f3n al cliente, de marketing y ventas, gerentes y directores comerciales, estudiantes, etc.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO021716","educalms_repo_id":"2691508","educalms_lang":"es","educalms_duration":"30","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/300316\/300316.jpg","educalms_tags":"mantenimiento, cartera, evitar, abandonos, minimizar, marketing, ingresos.","educalms_tittle":"Mantenimiento de Cartera: C\u00f3mo Evitar (o Minimizar) los Abandonos","educalms_type_of_training":"754","educalms_description":"<p>En el \u00e1mbito de la <strong>administraci\u00f3n y gesti\u00f3n<\/strong>, es necesario conocer los diferentes campos del <strong>mantenimiento de cartera<\/strong>, dentro del \u00e1rea profesional comercial y marketing. En la <strong>gesti\u00f3n comercial<\/strong> es fundamental tener una cartera de clientes rentable. Para ello, se hace necesario tener un <strong>mantenimiento de cartera<\/strong>, que evite los abandonos y&nbsp;<strong>garantice los ingresos<\/strong>&nbsp;a trav\u00e9s de la <strong>venta cruzada<\/strong>&nbsp;y la&nbsp;<strong>rentabilidad<\/strong>&nbsp;de la misma. Con esta acci\u00f3n formativa en <strong>Mantenimiento de Cartera: C\u00f3mo Evitar (o Minimizar) los Abandonos<\/strong> ser\u00e1s capaz de realizar un <strong>an\u00e1lisis<\/strong> completo y exhaustivo de la <strong>cartera de clientes<\/strong>, garantizando la permanencia de la organizaci\u00f3n.<\/p>","educalms_objectives":"<ul><li><p>Realizar un <strong>an\u00e1lisis completo y exhaustivo<\/strong> de la cartera de clientes, garantizando la permanencia de la organizaci\u00f3n.<\/p><\/li><li><p>Conocer los principios del <strong>marketing individual<\/strong>.<\/p><\/li><li><p>Aprender a gestionar la <strong>fuerza de venta<\/strong>.<\/p><\/li><li><p>Saber c\u00f3mo mejorar la <strong>rentabilidad de la cartera<\/strong>. <\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Mantenimiento de Cartera: C\u00f3mo Evitar (o Minimizar) los Abandonos<\/strong> te prepara para <strong>establecer objetivos<\/strong> en tu \u00e1rea de venta y a <strong>planificar<\/strong> los pasos a seguir para alcanzarlos, conociendo los <strong>indicadores<\/strong> que se deben de tener en cuenta para una buena <strong>gesti\u00f3n y control<\/strong> comercial y minimizando los abandonos.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Mantenimiento de Cartera: C\u00f3mo Evitar (o Minimizar) los Abandonos<\/strong> est\u00e1 dirigido a profesionales del mundo de la gesti\u00f3n y organizaci\u00f3n de procesos de ventas, de la <strong>atenci\u00f3n al cliente<\/strong>, de marketing y ventas, <strong>gerentes y directores<\/strong> comerciales, estudiantes, etc.<\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[1007,996,977],"class_list":["post-7862","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-comercio","mooc_category-otros-sectores","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7862"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}