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Es ideal para aquellos que buscan mejorar la gesti\u00f3n de las relaciones con los clientes y aprovechar las ventajas del telemarketing con enfoque CRM.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO021720","educalms_repo_id":"2692024","educalms_lang":"es","educalms_duration":"40","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/265950\/265950.webp","educalms_tags":"CRM, Telemarketing, Cliente, relaci\u00f3n, e-CRM, Internet, e-Business, ASP, ERP, Empresa","educalms_tittle":"CRM Como Herramienta de Telemarketing","educalms_type_of_training":"754","educalms_description":"<p>Esta formaci\u00f3n en <strong>CRM como Herramienta de Telemarketing <\/strong>aborda el Customer Relationship Management (CRM) como una <strong>herramienta fundamental<\/strong> en el telemarketing. Comenzando con una introducci\u00f3n al concepto y desarrollo de CRM, se profundiza en la relaci\u00f3n con los clientes, <strong>estrategias de fidelizaci\u00f3n<\/strong> y el uso del CRM en el entorno digital (eCRM). Se explora c\u00f3mo <strong>implementar una soluci\u00f3n eCRM en la empresa<\/strong> y se analizan las herramientas de personalizaci\u00f3n y su relaci\u00f3n con sistemas ERP. Adem\u00e1s, se examinan posibles aplicaciones de CRM en diferentes \u00e1reas empresariales.<\/p>","educalms_objectives":"<ul><li><p>Comprender el concepto y desarrollo de <strong>CRM en estrategias comerciales<\/strong>.<\/p><\/li><li><p>Analizar la <strong>relaci\u00f3n con los clientes<\/strong>, identificar los m\u00e1s rentables y mantenerlos.<\/p><\/li><li><p>Dominar las fases y t\u00e9cnicas de <strong>fidelizaci\u00f3n de clientes en CRM<\/strong>.<\/p><\/li><li><p>Explorar el <strong>eCRM y su aplicaci\u00f3n<\/strong> en estrategias de marketing online.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>La presente formaci\u00f3n en <strong>CRM como Herramienta de Telemarketing <\/strong>te prepara para <strong>comprender, planificar y ejecutar estrategias de telemarketing<\/strong> utilizando CRM como herramienta clave. Aprender\u00e1s a identificar y mantener relaciones con los clientes m\u00e1s rentables, aplicar <strong>t\u00e9cnicas de fidelizaci\u00f3n<\/strong> y <strong>utilizar CRM<\/strong> en el entorno digital para optimizar la relaci\u00f3n con el cliente. Adem\u00e1s, estar\u00e1s preparado para <strong>implementar soluciones eCRM en tu empresa<\/strong> y explorar las posibles aplicaciones de CRM en diversas \u00e1reas.<\/p>","educalms_audience":"<p>Esta formaci\u00f3n en <strong>CRM como Herramienta de Telemarketing <\/strong>est\u00e1 dise\u00f1ada para <strong>profesionales del telemarketing, ventas, marketing, gerentes de empresas<\/strong> y cualquier persona interesada en comprender y utilizar CRM como herramienta en estrategias comerciales. Es ideal para aquellos que buscan <strong>mejorar la gesti\u00f3n de las relaciones con los clientes<\/strong> y aprovechar las ventajas del telemarketing con enfoque CRM.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-7863","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7863"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}