{"id":7867,"date":"2026-06-10T08:09:16","date_gmt":"2026-06-10T08:09:16","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/actividad-comercial-calidad-y-fidelizacion-de-clientes\/"},"modified":"2026-06-10T08:09:16","modified_gmt":"2026-06-10T08:09:16","slug":"actividad-comercial-calidad-y-fidelizacion-de-clientes","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/actividad-comercial-calidad-y-fidelizacion-de-clientes\/","title":{"rendered":"Actividad Comercial, Calidad y Fidelizaci\u00f3n de Clientes"},"content":{"rendered":"<p>The <strong>customer loyalty<\/strong> se ha convertido en la actualidad en una estrategia fundamental para la supervivencia de cualquier empresa. Con esta acci\u00f3n formativa en <strong>Actividad Comercial, Calidad y Fidelizaci\u00f3n de Clientes<\/strong> ser\u00e1s capaz de utilizar, de manera efectiva, las herramientas para <strong>fidelizar a los clientes<\/strong>, usuarios\/as y consumidores a <strong>nivel comercial<\/strong> y poder gestionar eficazmente las reclamaciones, evaluando las <strong>deficiencias internas<\/strong> de calidad de servicio, estableciendo un <strong>plan de mejora<\/strong> y siendo capaz de afrontar un <strong>plan de marketing relacional<\/strong>, encaminado todo a la fidelizaci\u00f3n de clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta acci\u00f3n formativa en Actividad Comercial, Calidad y Fidelizaci\u00f3n de Clientes est\u00e1 dirigido a profesionales del mundo de los servicios a las empresas, de las ventas y el marketing, de la atenci\u00f3n al cliente, gerentes y directores comerciales, emprendedores, estudiantes y graduados, etc.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO022135","educalms_repo_id":"2748153","educalms_lang":"es","educalms_duration":"45","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/184898\/184898.webp","educalms_tags":"actividad, comercial, calidad, fidelizaci\u00f3n, clientes, marketing.","educalms_tittle":"Actividad Comercial, Calidad y Fidelizaci\u00f3n de Clientes","educalms_type_of_training":"754","educalms_description":"<p>La <strong>fidelizaci\u00f3n de los clientes<\/strong> se ha convertido en la actualidad en una estrategia fundamental para la supervivencia de cualquier empresa. Con esta acci\u00f3n formativa en <strong>Actividad Comercial, Calidad y Fidelizaci\u00f3n de Clientes<\/strong> ser\u00e1s capaz de utilizar, de manera efectiva, las herramientas para <strong>fidelizar a los clientes<\/strong>, usuarios\/as y consumidores a <strong>nivel comercial<\/strong> y poder gestionar eficazmente las reclamaciones, evaluando las <strong>deficiencias internas<\/strong> de calidad de servicio, estableciendo un <strong>plan de mejora<\/strong> y siendo capaz de afrontar un <strong>plan de marketing relacional<\/strong>, encaminado todo a la fidelizaci\u00f3n de clientes.<\/p>","educalms_objectives":"<ul><li><p>Utilizar de manera efectiva las herramientas para <strong>fidelizar a<\/strong> los clientes, usuarios\/as y consumidores a nivel comercial y poder gestionar eficazmente las <strong>reclamaciones<\/strong>.<\/p><\/li><li><p>Identificar la clasificaci\u00f3n de los <strong>clientes<\/strong> y los componentes de la rentabilidad de los <strong>clientes fidelizados<\/strong>.<\/p><\/li><li><p>Conocer el <strong>marketing<\/strong> y las pol\u00edticas de producto, precio, promoci\u00f3n y distribuci\u00f3n.<\/p><\/li><li><p>Gestionar las <strong>relaciones con los clientes<\/strong> y evaluar su satisfacci\u00f3n.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Actividad Comercial, Calidad y Fidelizaci\u00f3n de Clientes<\/strong> te prepara para trabajar en el \u00e1mbito de la empresa, el <strong>marketing<\/strong> y la <strong>gesti\u00f3n de clientes<\/strong>, equip\u00e1ndote con conocimientos y habilidades relacionadas con la <strong>fidelizaci\u00f3n de clientes<\/strong>, la venta directa, el seguimiento de ventas, la <strong>gesti\u00f3n de quejas y reclamaciones,<\/strong> etc.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Actividad Comercial, Calidad y Fidelizaci\u00f3n de Clientes<\/strong> est\u00e1 dirigido a <strong>profesionales del mundo<\/strong> de los servicios a las empresas, de las ventas y el marketing, de la atenci\u00f3n al cliente, gerentes y directores comerciales, emprendedores, <strong>estudiantes y graduados<\/strong>, etc.<\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[1007,996,977],"class_list":["post-7867","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-comercio","mooc_category-otros-sectores","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7867"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}