{"id":7879,"date":"2026-06-10T08:11:00","date_gmt":"2026-06-10T08:11:00","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/planificacion-estrategica-en-publicidad\/"},"modified":"2026-06-10T08:11:00","modified_gmt":"2026-06-10T08:11:00","slug":"strategic-planning-in-advertising","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/planificacion-estrategica-en-publicidad\/","title":{"rendered":"Strategic Planning in Advertising"},"content":{"rendered":"<p>The <strong>strategic planning<\/strong> is based on a working process that should be familiar to <strong>advertising professionals<\/strong>, particularly because of the <strong>Planner<\/strong>. In the field of <strong>digital advertising<\/strong>, the <strong>Planner<\/strong> is a figure that must be <strong>incorporate into the work process<\/strong>, given its importance. With this training initiative in <strong>Strategic Planning in Advertising<\/strong> you will be able to apply the <strong>methodologies and tools<\/strong> to draw up strategies and implementation guidelines, both in the field of <strong>brand<\/strong> and as in the specific areas of the <strong>advertising<\/strong> in traditional media and digital communication, distinguishing between the role of a <strong>strategic planner<\/strong> from the other professionals working at an agency.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on Strategic Planning in Advertising is aimed, in general, at anyone with an interest in the fields of advertising, marketing and communication. It is also aimed at advertising and communication professionals, planners and communication strategists, etc.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO024180","educalms_repo_id":"2995153","educalms_lang":"es","educalms_duration":"25","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/285521\/285521.jpg","educalms_tags":"planificaci\u00f3n, estrat\u00e9gica, publicidad, insight, planner, cliente.","educalms_tittle":"Planificaci\u00f3n Estrat\u00e9gica en Publicidad","educalms_type_of_training":"754","educalms_description":"<p>La <strong>planificaci\u00f3n estrat\u00e9gica<\/strong> est\u00e1 basada en un proceso de trabajo que debe ser conocido por los <strong>profesionales de la publicidad<\/strong>, en especial por los <strong>Planner<\/strong>. En el \u00e1mbito de la <strong>publicidad digital<\/strong>, el <strong>Planner<\/strong> es una figura que se debe <strong>incorporar en el proceso de trabajo<\/strong>, debido a su importancia. Con esta acci\u00f3n formativa en <strong>Planificaci\u00f3n Estrat\u00e9gica en Publicidad<\/strong> ser\u00e1s capaz de aplicar las <strong>metodolog\u00edas y las herramientas<\/strong> para elaborar estrategias, as\u00ed como criterios de aplicaci\u00f3n, tanto en el \u00e1mbito de la <strong>marca<\/strong> y como en los \u00e1mbitos espec\u00edficos de la <strong>publicidad<\/strong> en medios convencionales y la comunicaci\u00f3n digital, diferenciando la figura de un <strong>planificador estrat\u00e9gico<\/strong> del resto de profesionales que trabajan en una agencia.<\/p>","educalms_objectives":"<ul><li><p>Aplicar las <strong>metodolog\u00edas y las herramientas<\/strong> para elaborar estrategias, as\u00ed como criterios de aplicaci\u00f3n.<\/p><\/li><li><p>Aprender a analizar la <strong>estructura<\/strong> de una buena planificaci\u00f3n estrat\u00e9gica.<\/p><\/li><li><p>Conocer la importancia de la relaci\u00f3n con el <strong>cliente y el insight<\/strong>.<\/p><\/li><li><p>Analizar los <strong>resultados y feedback<\/strong> de la estrategia.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Planificaci\u00f3n Estrat\u00e9gica en Publicidad<\/strong> te prepara para conocer el proceso de <strong>trabajo de un planner<\/strong> y el rol que debe desempe\u00f1ar en el <strong>proceso de trabajo<\/strong> en una empresa. Adem\u00e1s conocer\u00e1s la importancia de la relaci\u00f3n con el <strong>cliente<\/strong> y c\u00f3mo seleccionar un <strong>Insight<\/strong>. Tambi\u00e9n estar\u00e1s preparado para llevar a cabo una <strong>estrategia de comunicaci\u00f3n<\/strong> y saber analizar los resultados obtenidos.<\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Planificaci\u00f3n Estrat\u00e9gica en Publicidad<\/strong> est\u00e1 dirigido, en general, a cualquier persona interesada en el \u00e1mbito de la <strong>publicidad, marketing y comunicaci\u00f3n<\/strong>. Tambi\u00e9n <strong>va dirigido a<\/strong> profesionales de publicidad y comunicaci\u00f3n, planners y estrategias de comunicaci\u00f3n, etc.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-7879","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7879"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}