{"id":7970,"date":"2026-06-10T08:14:54","date_gmt":"2026-06-10T08:14:54","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/mystery-shopping\/"},"modified":"2026-06-10T08:14:54","modified_gmt":"2026-06-10T08:14:54","slug":"mystery-shopping","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/mystery-shopping\/","title":{"rendered":"Mystery Shopping"},"content":{"rendered":"<p>\u00bfTe gustar\u00eda saber si tu empresa funciona<strong> tal y como t\u00fa crees <\/strong>que funciona? O, \u00bfquiz\u00e1s te gustar\u00eda <strong>investigar a tu competencia<\/strong> sin que se den cuenta?<\/p>\n<p>This training in <strong>Mystery Shopping<\/strong> es una propuesta educativa dise\u00f1ada para capacitar a los\/as participantes en la realizaci\u00f3n de <strong>evaluaciones discretas y objetivas de la calidad<\/strong> de productos, servicios y experiencias en una variedad de entornos comerciales. El objetivo principal de este curso es preparar a los\/as estudiantes para actuar como <strong>\u00abcompradores misteriosos\u00bb<\/strong> o \u00abclientes encubiertos\u00bb, quienes visitan negocios o interact\u00faan con ellos\/as de manera an\u00f3nima para <strong>evaluar y proporcionar retroalimentaci\u00f3n<\/strong> sobre aspectos espec\u00edficos de la atenci\u00f3n al cliente, la calidad del servicio y el <strong>cumplimiento de est\u00e1ndares de la empresa.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Esta formaci\u00f3n sobre Mystery Shopping se encuentra dirigida a empresarios\/as o aut\u00f3nomos\/as que deseen conocer c\u00f3mo funciona su empresa o que deseen saber c\u00f3mo pueden estudiar a su competencia empresarial. Tambi\u00e9n  est\u00e1 enfocada para quienes deseen realizar benchmarking, y, en general. \u00a1a todos\/as aquellos\/as que deseen obtener el \u00e9xito empresarial!<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO0288RV","educalms_repo_id":"3514000","educalms_lang":"es","educalms_duration":"14","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334427\/334427.jpg","educalms_tags":"Benchmarking, Cliente Misterioso, Estudiar a la competencia, Mystery Dinner, Mystery Guest, Mystery Patient, Mystery Shopper, Mystery Shopping, Mystery Shopping online, Mystery Shopping presencial, Mystery Shopping telef\u00f3nico","educalms_tittle":"Mystery Shopping","educalms_type_of_training":"753","educalms_description":"<p>\u00bfTe gustar\u00eda saber si tu empresa funciona<strong> tal y como t\u00fa crees <\/strong>que funciona? O, \u00bfquiz\u00e1s te gustar\u00eda <strong>investigar a tu competencia<\/strong> sin que se den cuenta?<\/p><p>Esta formaci\u00f3n en <strong>Mystery Shopping<\/strong> es una propuesta educativa dise\u00f1ada para capacitar a los\/as participantes en la realizaci\u00f3n de <strong>evaluaciones discretas y objetivas de la calidad<\/strong> de productos, servicios y experiencias en una variedad de entornos comerciales. El objetivo principal de este curso es preparar a los\/as estudiantes para actuar como <strong>\"compradores misteriosos\"<\/strong> o \"clientes encubiertos\", quienes visitan negocios o interact\u00faan con ellos\/as de manera an\u00f3nima para <strong>evaluar y proporcionar retroalimentaci\u00f3n<\/strong> sobre aspectos espec\u00edficos de la atenci\u00f3n al cliente, la calidad del servicio y el <strong>cumplimiento de est\u00e1ndares de la empresa.<\/strong><\/p>","educalms_objectives":"<ul><li><p>Conocer en qu\u00e9 consiste el <strong>Mystery Shopping<\/strong> y c\u00f3mo es su <strong>proceso<\/strong>.<\/p><\/li><li><p>Valorar los <strong>beneficios <\/strong>de contratar un Mystery Shopper.<\/p><\/li><li><p>Saber las diferentes<strong> investigaciones<\/strong> que puede realizar un <strong>cliente misterioso<\/strong>.<\/p><\/li><li><p>Averiguar c\u00f3mo funciona tu<strong> competencia.<\/strong><\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Con esta formaci\u00f3n podr\u00e1s saber en qu\u00e9 consiste el <strong>Mystery Shopping<\/strong> y c\u00f3mo <strong>aplicarlo a tu negocio<\/strong>, ya sea para realizar un <strong>estudio interno<\/strong> o un <strong>estudio a la competencia<\/strong>. Y, adem\u00e1s... <strong>podr\u00e1s saber si tu competencia tambi\u00e9n te est\u00e1 espiando a ti <\/strong>desempe\u00f1ando el papel de un\/a <strong>evaluador\/a encubierto\/a<\/strong> que visita negocios, tiendas, restaurantes, hoteles u otros establecimientos para evaluar la <strong>calidad de los productos, servicios y la experiencia del cliente.<\/strong><\/p>","educalms_audience":"<p>Esta formaci\u00f3n sobre <strong>Mystery Shopping<\/strong> se encuentra dirigida a <strong>empresarios\/as o aut\u00f3nomos\/as<\/strong> que deseen conocer <strong>c\u00f3mo funciona su empresa<\/strong> o que deseen saber c\u00f3mo pueden estudiar a su <strong>competencia empresarial<\/strong>. Tambi\u00e9n  est\u00e1 enfocada para quienes deseen realizar <strong>benchmarking<\/strong>, y, en general. \u00a1a todos\/as aquellos\/as que deseen obtener<strong> el \u00e9xito empresarial!<\/strong><\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[1007,996,977],"class_list":["post-7970","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-comercio","mooc_category-otros-sectores","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7970"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}