{"id":7970,"date":"2026-06-10T08:14:54","date_gmt":"2026-06-10T08:14:54","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/mystery-shopping\/"},"modified":"2026-06-10T08:14:54","modified_gmt":"2026-06-10T08:14:54","slug":"mystery-shopping","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/mystery-shopping\/","title":{"rendered":"Mystery Shopping"},"content":{"rendered":"

Would you like to know if your business is performing well? just as you think <\/strong>Which one works? Or perhaps you\u2019d like to research your competitors<\/strong> without them realising?<\/p>\n

This training in Mystery Shopping<\/strong> is an educational programme designed to train participants in carrying out discrete and objective quality assessments<\/strong> of products, services and experiences across a range of business environments. The main aim of this course is to prepare students to act as \u00abmystery shoppers\u00bb<\/strong> or \u00abmystery shoppers\u00bb, who visit businesses or interact with them anonymously in order to assess and provide feedback<\/strong> on specific aspects of customer service, service quality and the compliance with company standards.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

This training course on mystery shopping is aimed at business owners or self-employed individuals who wish to understand how their business operates or who want to learn how to analyse their competitors. It is also aimed at those who wish to carry out benchmarking and, more generally, at anyone who wishes to achieve business success!<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO0288RV","educalms_repo_id":"3514000","educalms_lang":"es","educalms_duration":"14","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334427\/334427.jpg","educalms_tags":"Benchmarking, Cliente Misterioso, Estudiar a la competencia, Mystery Dinner, Mystery Guest, Mystery Patient, Mystery Shopper, Mystery Shopping, Mystery Shopping online, Mystery Shopping presencial, Mystery Shopping telef\u00f3nico","educalms_tittle":"Mystery Shopping","educalms_type_of_training":"753","educalms_description":"

\u00bfTe gustar\u00eda saber si tu empresa funciona tal y como t\u00fa crees <\/strong>que funciona? O, \u00bfquiz\u00e1s te gustar\u00eda investigar a tu competencia<\/strong> sin que se den cuenta?<\/p>

Esta formaci\u00f3n en Mystery Shopping<\/strong> es una propuesta educativa dise\u00f1ada para capacitar a los\/as participantes en la realizaci\u00f3n de evaluaciones discretas y objetivas de la calidad<\/strong> de productos, servicios y experiencias en una variedad de entornos comerciales. El objetivo principal de este curso es preparar a los\/as estudiantes para actuar como \"compradores misteriosos\"<\/strong> o \"clientes encubiertos\", quienes visitan negocios o interact\u00faan con ellos\/as de manera an\u00f3nima para evaluar y proporcionar retroalimentaci\u00f3n<\/strong> sobre aspectos espec\u00edficos de la atenci\u00f3n al cliente, la calidad del servicio y el cumplimiento de est\u00e1ndares de la empresa.<\/strong><\/p>","educalms_objectives":"