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Esta&nbsp;acci\u00f3n formativa sobre<strong>&nbsp;CPC, CPM, CTR, CTA&#8230; \u00bfQu\u00e9 son?<\/strong>&nbsp;online te aportar\u00e1 los <strong>tips<\/strong> que necesitas para&nbsp;<strong>gestionarlas con \u00e9xito<\/strong>&nbsp;y asegurar la&nbsp;m\u00e1xima rentabilidad&nbsp;de tu inversi\u00f3n. Descubrir\u00e1s adem\u00e1s las&nbsp;principales plataformas&nbsp;que se utilizan en la actualidad para emprender campa\u00f1as publicitarias tanto en&nbsp;<strong>buscadores<\/strong>&nbsp;como en&nbsp;<strong>social media<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La acci\u00f3n formativa de CPC, CPM, CTR, CTA&#8230; \u00bfQu\u00e9 son? sobre las principales m\u00e9tricas de seguimiento de las campa\u00f1as de publicidad va dirigida a toda aquella persona reci\u00e9n titulada o a profesionales del marketing que deseen obtener una formaci\u00f3n complementaria y espec\u00edfica, sobre el control de campa\u00f1as publicitarias, de cara a mejorar su empleabilidad.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO0288X0","educalms_repo_id":"3517021","educalms_lang":"es","educalms_duration":"8","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334119\/334119.jpg","educalms_tags":"CPA, CPC, CPL, CPM, CTA, CTR, Facebook Ads, google ads, KPI, LinkedIn Ads, porcentaje de rebote, publicidad digital, ROI, tasa de conversi\u00f3n, Youtube Ads","educalms_tittle":"CPC, CPM, CTR, CTA... \u00bfQu\u00e9 son?","educalms_type_of_training":"753","educalms_description":"<p>Los\/as&nbsp;<strong>profesionales del marketing digital<\/strong>, y en especial aquellos\/as que invierten en campa\u00f1as de publicidad,&nbsp;<strong>desconocen en ocasiones<\/strong>&nbsp;o no aplican correctamente los denominados&nbsp;<strong>KPIs<\/strong>. Esto supone un&nbsp;<strong>grave error<\/strong>&nbsp;a la hora de establecer y medir las campa\u00f1as, pudiendo derivar en ocasiones a llevar a muchas de estas al <strong>conflicto<\/strong> de no generar el beneficio esperado o incluso p\u00e9rdidas. Esta&nbsp;acci\u00f3n formativa sobre<strong>&nbsp;CPC, CPM, CTR, CTA... \u00bfQu\u00e9 son?<\/strong>&nbsp;online te aportar\u00e1 los <strong>tips<\/strong> que necesitas para&nbsp;<strong>gestionarlas con \u00e9xito<\/strong>&nbsp;y asegurar la&nbsp;m\u00e1xima rentabilidad&nbsp;de tu inversi\u00f3n. Descubrir\u00e1s adem\u00e1s las&nbsp;principales plataformas&nbsp;que se utilizan en la actualidad para emprender campa\u00f1as publicitarias tanto en&nbsp;<strong>buscadores<\/strong>&nbsp;como en&nbsp;<strong>redes sociales<\/strong>.<\/p>","educalms_objectives":"<ul><li><p>Conocer el funcionamiento y principales utilidades de las <strong>plataformas publicitarias m\u00e1s relevantes.<\/strong><\/p><\/li><li><p>Entender<strong> la importancia y las funciones<\/strong> que tienen los KPIs.<\/p><\/li><li><p>Comprender con ejemplos los<strong> diferentes KPIs <\/strong>que se utilizan en marketing digital.<\/p><\/li><li><p>Aplicar los PKIs de cara a <strong>optimizar el ROI<\/strong> o Retorno de la Inversi\u00f3n.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>La acci\u00f3n formativa sobre<strong> CPC, CPM, CTR, CTA... \u00bfQu\u00e9 son? <\/strong>te prepara para conocer y adentrarte en las <strong>principales plataformas <\/strong>de publicidad y los <strong>KPIs de seguimiento<\/strong> que deber\u00e1s implantar en tus campa\u00f1as para alcanzar el \u00e9xito. Descubrir\u00e1s los diferentes <strong>formatos de anuncios<\/strong> que existen y c\u00f3mo deber\u00e1s gestionarlos y monitorizarlos en base a los PKIs que <strong>mejorar\u00e1n el ROI <\/strong>de tus campa\u00f1as publicitarias.<\/p>","educalms_audience":"<p>La acci\u00f3n formativa de<strong> CPC, CPM, CTR, CTA... \u00bfQu\u00e9 son? <\/strong>sobre las<strong> principales m\u00e9tricas <\/strong>de seguimiento de las campa\u00f1as de publicidad va dirigida a toda aquella persona <strong>reci\u00e9n titulada o a profesionales del marketing<\/strong> que deseen obtener una formaci\u00f3n complementaria y espec\u00edfica, sobre el control de campa\u00f1as publicitarias, de cara a <strong>mejorar su empleabilidad<\/strong>.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-7986","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/7986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=7986"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=7986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}