{"id":7986,"date":"2026-06-10T08:14:58","date_gmt":"2026-06-10T08:14:58","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/cpc-cpm-ctr-cta-que-son\/"},"modified":"2026-06-10T08:14:58","modified_gmt":"2026-06-10T08:14:58","slug":"cpc-cpm-ctr-cta-what-are-they","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/cpc-cpm-ctr-cta-que-son\/","title":{"rendered":"CPC, CPM, CTR, CTA\u2026 What are they?"},"content":{"rendered":"

The digital marketing professionals<\/strong>, and particularly those who invest in advertising campaigns, are sometimes unaware of<\/strong> or do not apply the so-called KPIs<\/strong>. This amounts to a serious mistake<\/strong> when it comes to setting up and measuring campaigns, which can sometimes lead to many of them being conflict<\/strong> failing to generate the expected profit or even resulting in losses. This training course on CPC, CPM, CTR, CTA\u2026 What are they?<\/strong> online will provide you with the tips<\/strong> what you need to manage them successfully<\/strong> and ensure you get the most out of your investment. You\u2019ll also discover the main platforms currently used to run advertising campaigns on both search engines<\/strong> as in social media<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

The training course \u2018CPC, CPM, CTR, CTA\u2026 What are they?\u2019 on the key metrics for tracking advertising campaigns is aimed at recent graduates and marketing professionals who wish to gain additional, specialised training in the management of advertising campaigns, with a view to improving their employability.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO0288X0","educalms_repo_id":"3517021","educalms_lang":"es","educalms_duration":"8","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334119\/334119.jpg","educalms_tags":"CPA, CPC, CPL, CPM, CTA, CTR, Facebook Ads, google ads, KPI, LinkedIn Ads, porcentaje de rebote, publicidad digital, ROI, tasa de conversi\u00f3n, Youtube Ads","educalms_tittle":"CPC, CPM, CTR, CTA... \u00bfQu\u00e9 son?","educalms_type_of_training":"753","educalms_description":"

Los\/as profesionales del marketing digital<\/strong>, y en especial aquellos\/as que invierten en campa\u00f1as de publicidad, desconocen en ocasiones<\/strong> o no aplican correctamente los denominados KPIs<\/strong>. Esto supone un grave error<\/strong> a la hora de establecer y medir las campa\u00f1as, pudiendo derivar en ocasiones a llevar a muchas de estas al conflicto<\/strong> de no generar el beneficio esperado o incluso p\u00e9rdidas. Esta acci\u00f3n formativa sobre CPC, CPM, CTR, CTA... \u00bfQu\u00e9 son?<\/strong> online te aportar\u00e1 los tips<\/strong> que necesitas para gestionarlas con \u00e9xito<\/strong> y asegurar la m\u00e1xima rentabilidad de tu inversi\u00f3n. Descubrir\u00e1s adem\u00e1s las principales plataformas que se utilizan en la actualidad para emprender campa\u00f1as publicitarias tanto en buscadores<\/strong> como en redes sociales<\/strong>.<\/p>","educalms_objectives":"