{"id":8018,"date":"2026-06-10T08:16:55","date_gmt":"2026-06-10T08:16:55","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/seo-para-tu-e-commerce\/"},"modified":"2026-06-10T08:16:55","modified_gmt":"2026-06-10T08:16:55","slug":"seo-para-tu-e-commerce","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/seo-para-tu-e-commerce\/","title":{"rendered":"SEO para tu e-commerce"},"content":{"rendered":"<p>Training activities in <strong>SEO para tu E-commerce <\/strong>te ayudar\u00e1 a entender el funcionamiento del algoritmo de Google y conocer\u00e1s las principales acciones que puedes llevar a cabo para que tus contenidos <strong>\u00abrankeen\u00bb<\/strong> mejor en los resultados del buscador (SERPs). Conocer\u00e1s todas las acciones on page y off page que se pueden llevar a cabo para optimizar tu web. Aprender\u00e1s todos los puntos claves a tener en cuenta: <strong>rastreo e indexaci\u00f3n<\/strong>, estudio de palabras clave, estrategias de contenido y <strong>linkbuilding<\/strong>, creaci\u00f3n de enlaces salientes y entrantes, arquitectura web, <strong>experiencia de usuario (UX).<\/strong> Optimizar\u00e1s im\u00e1genes para SEO y crear\u00e1s <strong>contenido persuasivo<\/strong> incluyendo keywords de long-tail. Aprender\u00e1s a auditar tu ecommerce y a detectar los factores que afectan negativamente al posicionamiento de tu web.<\/p>","protected":false},"excerpt":{"rendered":"<p>La formaci\u00f3n en SEO para tu E-commerce va dirigida a emprendedores\/as, empresarios\/as y profesionales que quieran aumentar la visibilidad de su negocio en internet, mejorar el posicionamiento web de su ecommerce y aumentar las ventas. Tambi\u00e9n est\u00e1 directamente orientada a responsables de Marketing, Community Managers, Publicistas, etc.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO02891B","educalms_repo_id":"3522865","educalms_lang":"es","educalms_duration":"15","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334455\/334455.jpg","educalms_tags":"backlinks, buscadores, enlaces, inbound marketing, keywords longtail, link building, marketing de contenidos, posicionamiento org\u00e1nico, SEO, seo offpage, seo onpage","educalms_tittle":"SEO para tu e-commerce","educalms_type_of_training":"753","educalms_description":"<p>La acci\u00f3n formativa en <strong>SEO para tu E-commerce <\/strong>te ayudar\u00e1 a entender el funcionamiento del algoritmo de Google y conocer\u00e1s las principales acciones que puedes llevar a cabo para que tus contenidos <strong>\"rankeen\"<\/strong> mejor en los resultados del buscador (SERPs). Conocer\u00e1s todas las acciones on page y off page que se pueden llevar a cabo para optimizar tu web. Aprender\u00e1s todos los puntos claves a tener en cuenta: <strong>rastreo e indexaci\u00f3n<\/strong>, estudio de palabras clave, estrategias de contenido y <strong>linkbuilding<\/strong>, creaci\u00f3n de enlaces salientes y entrantes, arquitectura web, <strong>experiencia de usuario (UX).<\/strong> Optimizar\u00e1s im\u00e1genes para SEO y crear\u00e1s <strong>contenido persuasivo<\/strong> incluyendo keywords de long-tail. Aprender\u00e1s a auditar tu ecommerce y a detectar los factores que afectan negativamente al posicionamiento de tu web.<\/p>","educalms_objectives":"<ul><li><p>Buscar y seleccionar las <strong>keywords <\/strong>m\u00e1s adecuadas <strong>para tu ecommerce.<\/strong><\/p><\/li><li><p>Conocer la diferencia entre <strong>indexaci\u00f3n y rastreo.<\/strong><\/p><\/li><li><p>Identificar las <strong>diferencias entre SEO y SEM.<\/strong><\/p><\/li><li><p>Dise\u00f1ar una <strong>jerarqu\u00eda de men\u00fas<\/strong> y de<strong> categor\u00edas web optimizada<\/strong>.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>La acci\u00f3n formativa en <strong>SEO para tu E-commerce<\/strong> te ayudar\u00e1 a optimizar la <strong>visibilidad de tu ecommerce en internet <\/strong>y a posicionarlo en los primeros resultados de Google, crear\u00e1s efectivas <strong>estrategias de link-building e link-baiting <\/strong>para mejorar el <strong>SEO Off-page<\/strong>, desarrollar\u00e1s un plan de acci\u00f3n de contenidos con las palabras clave m\u00e1s competitivas y seleccionar\u00e1s las <strong>keywords de long tail<\/strong> que m\u00e1s visitas atraigan a tu web, etc.<\/p>","educalms_audience":"<p>La formaci\u00f3n en<strong> SEO para tu E-commerce <\/strong>va dirigida a<strong> emprendedores\/as, empresarios\/as y profesionales<\/strong> que quieran <strong>aumentar la visibilidad de su negocio en internet<\/strong>, mejorar el <strong>posicionamiento web<\/strong> de su ecommerce y <strong>aumentar las ventas<\/strong>. Tambi\u00e9n est\u00e1 directamente orientada a <strong>responsables de Marketing, Community Managers<\/strong>, <strong>Publicistas,<\/strong> etc.<\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[1007,996,977],"class_list":["post-8018","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-comercio","mooc_category-otros-sectores","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8018"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}