{"id":8024,"date":"2026-06-10T08:18:45","date_gmt":"2026-06-10T08:18:45","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/whatsapp-business\/"},"modified":"2026-06-10T08:18:45","modified_gmt":"2026-06-10T08:18:45","slug":"whatsapp-business","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/whatsapp-business\/","title":{"rendered":"Whatsapp Business"},"content":{"rendered":"<p>Gracias a la acci\u00f3n formativa de <strong>WhatsApp Business<\/strong> aprender\u00e1s de forma r\u00e1pida y sencilla todos los pasos necesarios para empezar a utilizar WhatsApp Business en tu negocio. Descubrir\u00e1s los innumerables <strong>benefits<\/strong> que puede aportar el uso de esta <strong>red social<\/strong> a tu empresa. Identificar\u00e1s la diferencia entre la <strong>App de WhatsApp Business y la API<\/strong> y c\u00f3mo seleccionar la m\u00e1s adecuada en funci\u00f3n de tus objetivos. Aprender\u00e1s a <strong>instalar y configurar f\u00e1cilmente la aplicaci\u00f3n<\/strong> en el m\u00f3vil y en el escritorio de tu PC. Conocer\u00e1s todas las <strong>funcionalidades <\/strong>que ofrece <strong>WhatsApp Business<\/strong> para optimizar tu plan de comunicaci\u00f3n y llegar de forma directa y personalizada a tus clientes o leads. Aprender\u00e1s a redactar un <strong>modelo de consentimiento<\/strong> para poder realizar las comunicaciones v\u00eda WhastsApp acorde al <strong>RGPD<\/strong> y a la <strong>LOPDGDD<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La formaci\u00f3n sobre WhatsApp Business est\u00e1 destinada tanto a aquellas personas que quieran hacer crecer las ventas de su negocio, como a aquellos\/as interesados\/as en integrar WhatsApp Business en su estrategia de marketing digital, de cara a negocios en los que quieran realizar una comunicaci\u00f3n m\u00e1s directa y personalizada con sus clientes y prospectos.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028925","educalms_repo_id":"3524226","educalms_lang":"es","educalms_duration":"8","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334004\/334004.jpg","educalms_tags":"buyer persona, campa\u00f1as de marketing, DAFO, Estrategias de marketing, KPIS, Plan de acci\u00f3n, Plan de Contenidos, Plan de marketing, Plan de Marketing Digital, redes sociales","educalms_tittle":"Whatsapp Business","educalms_type_of_training":"753","educalms_description":"<p>Gracias a la acci\u00f3n formativa de <strong>WhatsApp Business<\/strong> aprender\u00e1s de forma r\u00e1pida y sencilla todos los pasos necesarios para empezar a utilizar WhatsApp Business en tu negocio. Descubrir\u00e1s los innumerables <strong>beneficios<\/strong> que puede aportar el uso de esta <strong>red social<\/strong> a tu empresa. Identificar\u00e1s la diferencia entre la <strong>App de WhatsApp Business y la API<\/strong> y c\u00f3mo seleccionar la m\u00e1s adecuada en funci\u00f3n de tus objetivos. Aprender\u00e1s a <strong>instalar y configurar f\u00e1cilmente la aplicaci\u00f3n<\/strong> en el m\u00f3vil y en el escritorio de tu PC. Conocer\u00e1s todas las <strong>funcionalidades <\/strong>que ofrece <strong>WhatsApp Business<\/strong> para optimizar tu plan de comunicaci\u00f3n y llegar de forma directa y personalizada a tus clientes o leads. Aprender\u00e1s a redactar un <strong>modelo de consentimiento<\/strong> para poder realizar las comunicaciones v\u00eda WhastsApp acorde al <strong>RGPD<\/strong> y a la <strong>LOPDGDD<\/strong>.<\/p>","educalms_objectives":"<ul><li><p>Conocer las <strong>funcionalidades<\/strong> que ofrece WhatsApp Business tanto para las PYMES como para las grandes empresas.<\/p><\/li><li><p>Crear un <strong>chatbot <\/strong>con <strong>mensajes autom\u00e1ticos<\/strong> pero personalizados.<\/p><\/li><li><p>Desarrollar <strong>listas de difusi\u00f3n<\/strong>, organizarlas y segmentarlas acorde a los objetivos establecidos.<\/p><\/li><li><p>Integrar <strong>WhatsApp Business<\/strong> con tu <strong>CRM.<\/strong><\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>El curso en <strong>WhatsApp Business<\/strong> te ayudar\u00e1 a crear en pocos pasos un perfil de <strong>WhatsApp Business<\/strong> para tu empresa, as\u00ed como a crear <strong>listas de difusi\u00f3n, grupos y chats<\/strong> para comunicarte con tus clientes y leads de forma m\u00e1s \u00e1gil, directa y personalizada. En definitiva, te ayudar\u00e1 a <strong>aumentar las ventas de tu negocio <\/strong>y a conectar la aplicaci\u00f3n en otras redes sociales como <strong>Facebook<\/strong> e incluso con tu CRM.<\/p>","educalms_audience":"<p>La formaci\u00f3n sobre<strong> WhatsApp Business <\/strong>est\u00e1 destinada tanto a<strong> <\/strong>aquellas personas que quieran hacer <strong>crecer las ventas<\/strong> de su negocio, como a aquellos\/as interesados\/as en integrar WhatsApp Business en su <strong>estrategia de marketing digital,<\/strong> de cara a negocios en los que quieran realizar una <strong>comunicaci\u00f3n m\u00e1s directa y personalizada<\/strong> con sus clientes y prospectos. <\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[1007,996,977],"class_list":["post-8024","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-comercio","mooc_category-otros-sectores","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8024"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}