{"id":8024,"date":"2026-06-10T08:18:45","date_gmt":"2026-06-10T08:18:45","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/whatsapp-business\/"},"modified":"2026-06-10T08:18:45","modified_gmt":"2026-06-10T08:18:45","slug":"whatsapp-business","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/whatsapp-business\/","title":{"rendered":"WhatsApp Business"},"content":{"rendered":"<p>Thanks to the training provided by <strong>WhatsApp Business<\/strong> You\u2019ll quickly and easily learn all the steps you need to start using WhatsApp Business for your business. You\u2019ll discover the countless <strong>benefits<\/strong> what the use of this can offer <strong>social media<\/strong> to your business. You will identify the difference between the <strong>The WhatsApp Business app and the API<\/strong> and how to choose the most suitable one based on your goals. You\u2019ll learn how to <strong>easily install and set up the app<\/strong> on your mobile and on your PC desktop. You\u2019ll find out all the <strong>features <\/strong>which offers <strong>WhatsApp Business<\/strong> to optimise your communication plan and reach your customers or leads directly and in a personalised way. You\u2019ll learn how to write a <strong>consent form<\/strong> in order to be able to communicate via WhatsApp in accordance with the <strong>GDPR<\/strong> and to the <strong>LOPDGDD<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The WhatsApp Business training course is aimed both at those who wish to boost their business\u2019s sales and at those interested in integrating WhatsApp Business into their digital marketing strategy, particularly for businesses seeking to communicate more directly and personally with their customers and prospects.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028925","educalms_repo_id":"3524226","educalms_lang":"es","educalms_duration":"8","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334004\/334004.jpg","educalms_tags":"buyer persona, campa\u00f1as de marketing, DAFO, Estrategias de marketing, KPIS, Plan de acci\u00f3n, Plan de Contenidos, Plan de marketing, Plan de Marketing Digital, redes sociales","educalms_tittle":"Whatsapp Business","educalms_type_of_training":"753","educalms_description":"<p>Gracias a la acci\u00f3n formativa de <strong>WhatsApp Business<\/strong> aprender\u00e1s de forma r\u00e1pida y sencilla todos los pasos necesarios para empezar a utilizar WhatsApp Business en tu negocio. Descubrir\u00e1s los innumerables <strong>beneficios<\/strong> que puede aportar el uso de esta <strong>red social<\/strong> a tu empresa. Identificar\u00e1s la diferencia entre la <strong>App de WhatsApp Business y la API<\/strong> y c\u00f3mo seleccionar la m\u00e1s adecuada en funci\u00f3n de tus objetivos. Aprender\u00e1s a <strong>instalar y configurar f\u00e1cilmente la aplicaci\u00f3n<\/strong> en el m\u00f3vil y en el escritorio de tu PC. Conocer\u00e1s todas las <strong>funcionalidades <\/strong>que ofrece <strong>WhatsApp Business<\/strong> para optimizar tu plan de comunicaci\u00f3n y llegar de forma directa y personalizada a tus clientes o leads. Aprender\u00e1s a redactar un <strong>modelo de consentimiento<\/strong> para poder realizar las comunicaciones v\u00eda WhastsApp acorde al <strong>RGPD<\/strong> y a la <strong>LOPDGDD<\/strong>.<\/p>","educalms_objectives":"<ul><li><p>Conocer las <strong>funcionalidades<\/strong> que ofrece WhatsApp Business tanto para las PYMES como para las grandes empresas.<\/p><\/li><li><p>Crear un <strong>chatbot <\/strong>con <strong>mensajes autom\u00e1ticos<\/strong> pero personalizados.<\/p><\/li><li><p>Desarrollar <strong>listas de difusi\u00f3n<\/strong>, organizarlas y segmentarlas acorde a los objetivos establecidos.<\/p><\/li><li><p>Integrar <strong>WhatsApp Business<\/strong> con tu <strong>CRM.<\/strong><\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>El curso en <strong>WhatsApp Business<\/strong> te ayudar\u00e1 a crear en pocos pasos un perfil de <strong>WhatsApp Business<\/strong> para tu empresa, as\u00ed como a crear <strong>listas de difusi\u00f3n, grupos y chats<\/strong> para comunicarte con tus clientes y leads de forma m\u00e1s \u00e1gil, directa y personalizada. En definitiva, te ayudar\u00e1 a <strong>aumentar las ventas de tu negocio <\/strong>y a conectar la aplicaci\u00f3n en otras redes sociales como <strong>Facebook<\/strong> e incluso con tu CRM.<\/p>","educalms_audience":"<p>La formaci\u00f3n sobre<strong> WhatsApp Business <\/strong>est\u00e1 destinada tanto a<strong> <\/strong>aquellas personas que quieran hacer <strong>crecer las ventas<\/strong> de su negocio, como a aquellos\/as interesados\/as en integrar WhatsApp Business en su <strong>estrategia de marketing digital,<\/strong> de cara a negocios en los que quieran realizar una <strong>comunicaci\u00f3n m\u00e1s directa y personalizada<\/strong> con sus clientes y prospectos. <\/p>","educalms_academies":"894","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"894"},"mooc_category":[1007,996,977],"class_list":["post-8024","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-comercio","mooc_category-otros-sectores","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8024"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}