{"id":8030,"date":"2026-06-10T08:18:47","date_gmt":"2026-06-10T08:18:47","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/crea-y-optimiza-una-campana-en-facebook-ads\/"},"modified":"2026-06-10T08:18:47","modified_gmt":"2026-06-10T08:18:47","slug":"create-and-optimise-a-facebook-ads-campaign","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/crea-y-optimiza-una-campana-en-facebook-ads\/","title":{"rendered":"Create and optimise a Facebook Ads campaign"},"content":{"rendered":"<p>This training course <strong>Create and optimise a Facebook Ads campaign<\/strong> It will help you understand and analyse the whole <strong>process of creation, management and optimisation <\/strong>of a campaign in<strong> Facebook Ads.<\/strong> You\u2019ll find out about the<strong> advantages<\/strong> which have the <strong>use of Facebook Ads <\/strong>in your digital marketing strategy and how it can help you increase the <strong>sales<\/strong> for your business. You\u2019ll target the most suitable audience and learn to identify the <strong>your campaign objectives<\/strong>. You\u2019ll learn how to use the <strong>filters and breakdowns <\/strong>to analyse the <strong>performance <\/strong>from your adverts<strong> <\/strong>y<strong> optimise <\/strong>your campaigns. You\u2019ll learn about the <strong>Key Facebook Ads metrics<\/strong> and the most important metrics you should monitor in your campaigns. You\u2019ll create <strong>performance reports<\/strong> quickly and efficiently, helping you to make the best decisions.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course, \u2018Create and Optimise a Facebook Ads Campaign\u2019, is aimed at entrepreneurs, business owners and professionals who wish to use an advertising platform to raise the profile of their business and reach the right people at exactly the right time, by segmenting their audience and filtering out anyone who is not part of their target audience.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO02892W","educalms_repo_id":"3525643","educalms_lang":"es","educalms_duration":"9","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334435\/334435.jpg","educalms_tags":"administrador comercial, administrador de anuncios, audiencias personalizadas, engagement, Facebook Ads, Interacci\u00f3n, pixel facebook, publicidad online, Remarketing, Retargeting, segmentar, Social Ads","educalms_tittle":"Crea y optimiza una campa\u00f1a en Facebook Ads","educalms_type_of_training":"753","educalms_description":"<p>Esta formaci\u00f3n de <strong>Crea y optimiza una campa\u00f1a en Facebook Ads<\/strong> te ayudar\u00e1 a entender y analizar todo el <strong>proceso de creaci\u00f3n, gesti\u00f3n y optimizaci\u00f3n <\/strong>de una campa\u00f1a en<strong> Facebook Ads.<\/strong> Conocer\u00e1s las<strong> ventajas<\/strong> que tienen el <strong>uso de Facebook Ads <\/strong>en tu estrategia de marketing digital y c\u00f3mo puede ayudarte a incrementar las <strong>ventas<\/strong> de tu negocio. Segmentar\u00e1s al p\u00fablico m\u00e1s adecuado y aprender\u00e1s a identificar los <strong>objetivos de tus campa\u00f1as<\/strong>. Aprender\u00e1s a utilizar los <strong>filtros y desgloses <\/strong>para analizar el <strong>rendimiento <\/strong>de tus anuncios<strong> <\/strong>y<strong> optimizar <\/strong>tus campa\u00f1as. Conocer\u00e1s las <strong>principales m\u00e9tricas de Facebook Ads<\/strong> y los datos m\u00e1s relevantes que debes monitorizar en tus campa\u00f1as. Crear\u00e1s <strong>informes de resultados<\/strong> de forma r\u00e1pida y \u00e1gil que te ayudar\u00e1n a tomar las mejores decisiones.<\/p>","educalms_objectives":"<ul><li><p>Conocer el proceso paso a paso para<strong> crear un anuncio <\/strong>y un <strong>conjunto de anuncios<\/strong> en <strong>Facebook Ads.<\/strong><\/p><\/li><li><p>Atraer de manera eficaz a tus<strong> clientes potenciales <\/strong>con contenido relevante y<strong> en base a sus b\u00fasquedas y comportamiento en la red social.<\/strong><\/p><\/li><li><p>Aumentar el<strong> engagement <\/strong>y la<strong> <\/strong>capacidad de<strong> interacci\u00f3n <\/strong>con tus clientes actuales y potenciales.<\/p><\/li><li><p>Diferenciar entre <strong>Administrador Comercial y el Administrador de Anuncios.<\/strong><\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta formaci\u00f3n de <strong>Crea y optimiza una campa\u00f1a en Facebook Ads<\/strong> te ayudar\u00e1; a <strong>aumentar la visibilidad de tu negocio<\/strong> y a promocionar tus productos o servicios en la red social Facebook con un<strong> bajo coste de inversi\u00f3n. <\/strong>Impulsar\u00e1s <strong>la interacci\u00f3n de los usuarios<\/strong> sociales y <strong>mejorar\u00e1s los resultados<\/strong> de tu estrategia de marketing digital.<\/p>","educalms_audience":"<p>Esta formaci\u00f3n de <strong>Crea y optimiza una campa\u00f1a en Facebook Ads<\/strong> va orientada a e<strong>mprendedores, empresarios y profesionales<\/strong> que quieran hacer uso de una plataforma publicitaria para <strong>hacer m\u00e1s visible su negocio<\/strong> y dirigirse a las personas adecuadas en el momento exacto, segmentando y dejando de lado a todas aquellas personas que no sean su p\u00fablico objetivo.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-8030","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8030"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}