{"id":8031,"date":"2026-06-10T08:18:47","date_gmt":"2026-06-10T08:18:47","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/email-marketing\/"},"modified":"2026-06-10T08:18:47","modified_gmt":"2026-06-10T08:18:47","slug":"email-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"<p>Gracias a la formaci\u00f3n de&nbsp;<strong>Email Marketing&nbsp;<\/strong>aprender\u00e1s a&nbsp;<strong>crear, dise\u00f1ar y gestionar&nbsp;una campa\u00f1a<\/strong>&nbsp;de email marketing de principio a fin. Conocer\u00e1s las&nbsp;<strong>mejores t\u00e9cnicas&nbsp;<\/strong>para hacer crecer tu lista de contactos y descubrir\u00e1s c\u00f3mo los&nbsp;<strong>leads magnets<\/strong>&nbsp;te pueden ayudar a atraer m\u00e1s clientes. Sabr\u00e1s<strong>&nbsp;qu\u00e9 factores<\/strong>&nbsp;hay que tener en cuenta para evitar que tu email acabe en la carpeta de spam. Crear\u00e1s&nbsp;<strong>efectivas y atractivas newsletters<\/strong>&nbsp;con&nbsp;<strong>plantillas de dise\u00f1o personalizadas<\/strong>. Preparar\u00e1s atractivos formularios siguiendo la&nbsp;<strong>normativa RGPD<\/strong>&nbsp;y analizar\u00e1s las m\u00e9tricas imprescindibles de email marketing que deber\u00e1s incluir en tus informes. Aprender\u00e1s a&nbsp;<strong>realizar Test A\/B<\/strong>&nbsp;para maximizar el rendimiento de tus campa\u00f1as.<\/p>","protected":false},"excerpt":{"rendered":"<p>La formaci\u00f3n de Email Marketing va dirigida a emprendedores, empresarios y profesionales que quieran realizar una comunicaci\u00f3n digital m\u00e1s efectiva y directa con sus clientes y prospectos. Tambi\u00e9n est\u00e1 orientada a responsables de Marketing, Community Managers, Publicistas, Planificadores de Medios, interesados en optimizar sus campa\u00f1as de marketing y en aumentar la tasa de conversi\u00f3n.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO02892X","educalms_repo_id":"3525696","educalms_lang":"es","educalms_duration":"9","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334155\/334155.jpg","educalms_tags":"Email marketing, Estrategia, Lista de contactos, Leads Magnet, Segmentaci\u00f3n, RGPD, Newsletter, Automatizaci\u00f3n, M\u00e9tricas.","educalms_tittle":"Email Marketing","educalms_type_of_training":"753","educalms_description":"<p>Gracias a la formaci\u00f3n de&nbsp;<strong>Email Marketing&nbsp;<\/strong>aprender\u00e1s a&nbsp;<strong>crear, dise\u00f1ar y gestionar&nbsp;una campa\u00f1a<\/strong>&nbsp;de email marketing de principio a fin. Conocer\u00e1s las&nbsp;<strong>mejores t\u00e9cnicas&nbsp;<\/strong>para hacer crecer tu lista de contactos y descubrir\u00e1s c\u00f3mo los&nbsp;<strong>leads magnets<\/strong>&nbsp;te pueden ayudar a atraer m\u00e1s clientes. Sabr\u00e1s<strong>&nbsp;qu\u00e9 factores<\/strong>&nbsp;hay que tener en cuenta para evitar que tu email acabe en la carpeta de spam. Crear\u00e1s&nbsp;<strong>efectivas y atractivas newsletters<\/strong>&nbsp;con&nbsp;<strong>plantillas de dise\u00f1o personalizadas<\/strong>. Preparar\u00e1s atractivos formularios siguiendo la&nbsp;<strong>normativa RGPD<\/strong>&nbsp;y analizar\u00e1s las m\u00e9tricas imprescindibles de email marketing que deber\u00e1s incluir en tus informes. Aprender\u00e1s a&nbsp;<strong>realizar Test A\/B<\/strong>&nbsp;para maximizar el rendimiento de tus campa\u00f1as.<\/p>","educalms_objectives":"<p>- Dise\u00f1ar una <strong>estrategia de email marketing y de contenidos<\/strong> acorde a los objetivos predefinidos<strong>.<\/strong><\/p><p>- Crear una lista de <strong>suscriptores de calidad<\/strong>.<\/p><p>- Crear la <strong>estructura de una newsletter efectiva.<\/strong><\/p><p>- Realizar <strong>Test A\/B.<\/strong><\/p><p>- Conocer las principales <strong>plataformas de email marketing<\/strong><\/p><p><strong>- Automatizar emails y crear flujos de trabajo<\/strong>.<\/p><p>- Crear atractivos<strong> CTAs<\/strong> que maximicen la <strong>tasa de click.<\/strong><\/p>","educalms_what_prepares_you_for":"<p>Esta formaci\u00f3n sobre <strong>Email Marketing<\/strong> especializada est\u00e1 dise\u00f1ada para capacitar a profesionales en las <strong>estrategias y pr\u00e1cticas<\/strong> clave del email marketing, una herramienta esencial en el mundo del <strong>marketing digital<\/strong>. A lo largo de esta formaci\u00f3n, los participantes adquirir\u00e1n una comprensi\u00f3n completa de qu\u00e9 es el email marketing y por qu\u00e9 es <strong>crucial incorporarlo<\/strong> en su estrategia de <strong>marketing global.<\/strong><\/p>","educalms_audience":"<p>La formaci\u00f3n de<strong> Email Marketing va dirigida a emprendedores, empresarios y profesionales<\/strong> que quieran realizar una comunicaci\u00f3n digital m\u00e1s efectiva y directa con sus clientes y prospectos. Tambi\u00e9n est\u00e1 orientada a r<strong>esponsables de Marketing, Community Managers<\/strong>, <strong>Publicistas, Planificadores de Medios<\/strong>, interesados en optimizar sus campa\u00f1as de marketing y en aumentar la tasa de conversi\u00f3n. <\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-8031","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8031"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}