{"id":8031,"date":"2026-06-10T08:18:47","date_gmt":"2026-06-10T08:18:47","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/email-marketing\/"},"modified":"2026-06-10T08:18:47","modified_gmt":"2026-06-10T08:18:47","slug":"email-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"

Thanks to the training provided by Email Marketing <\/strong>you\u2019ll learn how to create, design and manage a campaign<\/strong> email marketing from start to finish. You\u2019ll learn about the best techniques <\/strong>to grow your contact list, and you\u2019ll discover how to lead magnets<\/strong> They can help you attract more customers. You\u2019ll find out what factors<\/strong> You need to bear in mind to prevent your email from ending up in the spam folder. You will create effective and engaging newsletters<\/strong> with customised design templates<\/strong>. You will create attractive forms by following the GDPR regulations<\/strong> and you\u2019ll analyse the essential email marketing metrics that you should include in your reports. You\u2019ll learn how to carry out an A\/B test<\/strong> to maximise the performance of your campaigns.<\/p>","protected":false},"excerpt":{"rendered":"

The Email Marketing course is aimed at entrepreneurs, business owners and professionals who wish to communicate more effectively and directly with their customers and prospects via digital channels. It is also aimed at marketing managers, community managers, advertising professionals and media planners who are keen to optimise their marketing campaigns and increase their conversion rates.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO02892X","educalms_repo_id":"3525696","educalms_lang":"es","educalms_duration":"9","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334155\/334155.jpg","educalms_tags":"Email marketing, Estrategia, Lista de contactos, Leads Magnet, Segmentaci\u00f3n, RGPD, Newsletter, Automatizaci\u00f3n, M\u00e9tricas.","educalms_tittle":"Email Marketing","educalms_type_of_training":"753","educalms_description":"

Gracias a la formaci\u00f3n de Email Marketing <\/strong>aprender\u00e1s a crear, dise\u00f1ar y gestionar una campa\u00f1a<\/strong> de email marketing de principio a fin. Conocer\u00e1s las mejores t\u00e9cnicas <\/strong>para hacer crecer tu lista de contactos y descubrir\u00e1s c\u00f3mo los leads magnets<\/strong> te pueden ayudar a atraer m\u00e1s clientes. Sabr\u00e1s qu\u00e9 factores<\/strong> hay que tener en cuenta para evitar que tu email acabe en la carpeta de spam. Crear\u00e1s efectivas y atractivas newsletters<\/strong> con plantillas de dise\u00f1o personalizadas<\/strong>. Preparar\u00e1s atractivos formularios siguiendo la normativa RGPD<\/strong> y analizar\u00e1s las m\u00e9tricas imprescindibles de email marketing que deber\u00e1s incluir en tus informes. Aprender\u00e1s a realizar Test A\/B<\/strong> para maximizar el rendimiento de tus campa\u00f1as.<\/p>","educalms_objectives":"

- Dise\u00f1ar una estrategia de email marketing y de contenidos<\/strong> acorde a los objetivos predefinidos.<\/strong><\/p>

- Crear una lista de suscriptores de calidad<\/strong>.<\/p>

- Crear la estructura de una newsletter efectiva.<\/strong><\/p>

- Realizar Test A\/B.<\/strong><\/p>

- Conocer las principales plataformas de email marketing<\/strong><\/p>

- Automatizar emails y crear flujos de trabajo<\/strong>.<\/p>

- Crear atractivos CTAs<\/strong> que maximicen la tasa de click.<\/strong><\/p>","educalms_what_prepares_you_for":"

Esta formaci\u00f3n sobre Email Marketing<\/strong> especializada est\u00e1 dise\u00f1ada para capacitar a profesionales en las estrategias y pr\u00e1cticas<\/strong> clave del email marketing, una herramienta esencial en el mundo del marketing digital<\/strong>. A lo largo de esta formaci\u00f3n, los participantes adquirir\u00e1n una comprensi\u00f3n completa de qu\u00e9 es el email marketing y por qu\u00e9 es crucial incorporarlo<\/strong> en su estrategia de marketing global.<\/strong><\/p>","educalms_audience":"

La formaci\u00f3n de Email Marketing va dirigida a emprendedores, empresarios y profesionales<\/strong> que quieran realizar una comunicaci\u00f3n digital m\u00e1s efectiva y directa con sus clientes y prospectos. Tambi\u00e9n est\u00e1 orientada a responsables de Marketing, Community Managers<\/strong>, Publicistas, Planificadores de Medios<\/strong>, interesados en optimizar sus campa\u00f1as de marketing y en aumentar la tasa de conversi\u00f3n. <\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-8031","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8031"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}