{"id":8033,"date":"2026-06-10T08:18:48","date_gmt":"2026-06-10T08:18:48","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/community-management\/"},"modified":"2026-06-10T08:18:48","modified_gmt":"2026-06-10T08:18:48","slug":"community-management","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/community-management\/","title":{"rendered":"Community Management"},"content":{"rendered":"<p>Thanks to the training in <strong>Community Management<\/strong> You will learn how to create and manage a community professionally in digital environments. You will be able to build a community of <strong>active, loyal and committed followers<\/strong> for the brand or business. You\u2019ll be able to design a <strong>digital marketing strategy<\/strong> based on the creation of <strong>valuable content<\/strong> for the audience, increasing the <strong>reach and visibility of publications<\/strong>, as well as trust and<strong> engagement with the target audience<\/strong>.  You\u2019ll also learn how to organise and plan your posts by creating a <strong>publication schedule<\/strong> and it will become known <strong>how to automate and schedule posts<\/strong> on various social media platforms using digital tools such as Hootsuite, Buffer, etc.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course in Community Management is aimed at professionals, entrepreneurs and business owners working in digital marketing who wish to enhance the image of their brand or business by setting themselves apart from the competition, and who need to increase their presence on social media and their online visibility by positioning their brand online through valuable content.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028934","educalms_repo_id":"3525976","educalms_lang":"es","educalms_duration":"9","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334656\/334656.jpg","educalms_tags":"community manager, comunidad digital, copywriting, engagement, estrategia de marketing, Facebook, instagram, KPIS, Linkedin, plan de social media, p\u00fablico objetivo, redes sociales, Tik-Tok, Twitter, Youtube","educalms_tittle":"Community Management","educalms_type_of_training":"753","educalms_description":"<p>Gracias a la formaci\u00f3n en <strong>Community Management<\/strong> aprender\u00e1s a crear y gestionar profesionalmente una comunidad en los entornos digitales. Ser\u00e1s capaz de construir una comunidad de <strong>seguidores activos, fieles y comprometidos<\/strong> con la marca o negocio. Podr\u00e1s dise\u00f1ar una <strong>estrategia de marketing digital<\/strong> basada en la creaci\u00f3n de <strong>contenidos de valor<\/strong> para la audiencia, aumentando el <strong>alcance y visibilidad de las publicaciones<\/strong>, as\u00ed como la confianza y el<strong> engagement con el p\u00fablico objetivo<\/strong>.&nbsp; Aprender\u00e1s tambi\u00e9n a organizar y planificar las publicaciones gracias a la creaci\u00f3n de un <strong>calendario editorial<\/strong> y se conocer\u00e1 <strong>c\u00f3mo automatizar y programar las publicaciones<\/strong> en las distintas redes sociales gracias a herramientas digitales como Hootsuite, Buffer, etc.<\/p>","educalms_objectives":"<ul><li><p>Crear y hacer crecer una <strong>comunidad activa<\/strong> en redes sociales con <strong>clientes fieles<\/strong>.<\/p><\/li><li><p>Dise\u00f1ar una <strong>estrategia de marketing <\/strong>de contenidos.<\/p><\/li><li><p>Conocer las principales <strong>aplicaciones de dise\u00f1o gratuitas<\/strong> para editar im\u00e1genes y retocar fotograf\u00edas.<\/p><\/li><li><p>Planificar la <strong>frecuencia de publicaciones<\/strong> y el <strong>tipo de contenido a publicar<\/strong> en base a los objetivos predefinidos.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>La formaci\u00f3n en<strong> Community Management<\/strong> ayudar\u00e1 a <strong>mejorar la imagen de la marca<\/strong>, a incrementar la <strong>visibilidad de los productos<\/strong> y\/o servicios en la red y a crear <strong>un v\u00ednculo emocional y duradero <\/strong>con el p\u00fablico objetivo. Se implementar\u00e1 y ejecutar\u00e1 <strong>una estrategia de social media basada<\/strong> en la generaci\u00f3n de <strong>contenidos \u00fatiles<\/strong> y de valor para la audiencia. Podr\u00e1s comunicar de forma m\u00e1s \u00e1gil, directa y personalizada <strong>atendiendo a las necesidades<\/strong> de forma inmediata. <\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Community Management<\/strong> va orientada a<strong> profesionales, emprendedores\/as y empresarios\/as<\/strong> relacionados con el <strong>marketing digital<\/strong> que quieran mejorar la imagen<strong> de su marca<\/strong> o <strong>negocio<\/strong> diferenci\u00e1ndose de la competencia, y necesiten tener una <strong>mayor presencia <\/strong>en redes sociales y una mayor visibilidad en Internet, posicionando su marca en la red con <strong>contenidos de valor<\/strong>.<\/p>","educalms_academies":"897","educalms_area_group":"Corporativo","educalms_area_id":"14","educalms_area_name":"RRHH","educalms_academy_ids":"897"},"mooc_category":[974,976,975],"class_list":["post-8033","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-de-rrhh","mooc_category-rrhh"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8033"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}