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Ser\u00e1s capaz de construir una comunidad de <strong>seguidores activos, fieles y comprometidos<\/strong> con la marca o negocio. Podr\u00e1s dise\u00f1ar una <strong>estrategia de marketing digital<\/strong> basada en la creaci\u00f3n de <strong>contenidos de valor<\/strong> para la audiencia, aumentando el <strong>alcance y visibilidad de las publicaciones<\/strong>, as\u00ed como la confianza y el<strong> engagement con el p\u00fablico objetivo<\/strong>.&nbsp; Aprender\u00e1s tambi\u00e9n a organizar y planificar las publicaciones gracias a la creaci\u00f3n de un <strong>calendario editorial<\/strong> y se conocer\u00e1 <strong>c\u00f3mo automatizar y programar las publicaciones<\/strong> en las distintas redes sociales gracias a herramientas digitales como Hootsuite, Buffer, etc.<\/p>","educalms_objectives":"<ul><li><p>Crear y hacer crecer una <strong>comunidad activa<\/strong> en redes sociales con <strong>clientes fieles<\/strong>.<\/p><\/li><li><p>Dise\u00f1ar una <strong>estrategia de marketing <\/strong>de contenidos.<\/p><\/li><li><p>Conocer las principales <strong>aplicaciones de dise\u00f1o gratuitas<\/strong> para editar im\u00e1genes y retocar fotograf\u00edas.<\/p><\/li><li><p>Planificar la <strong>frecuencia de publicaciones<\/strong> y el <strong>tipo de contenido a publicar<\/strong> en base a los objetivos predefinidos.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>La formaci\u00f3n en<strong> Community Management<\/strong> ayudar\u00e1 a <strong>mejorar la imagen de la marca<\/strong>, a incrementar la <strong>visibilidad de los productos<\/strong> y\/o servicios en la red y a crear <strong>un v\u00ednculo emocional y duradero <\/strong>con el p\u00fablico objetivo. Se implementar\u00e1 y ejecutar\u00e1 <strong>una estrategia de social media basada<\/strong> en la generaci\u00f3n de <strong>contenidos \u00fatiles<\/strong> y de valor para la audiencia. Podr\u00e1s comunicar de forma m\u00e1s \u00e1gil, directa y personalizada <strong>atendiendo a las necesidades<\/strong> de forma inmediata. <\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Community Management<\/strong> va orientada a<strong> profesionales, emprendedores\/as y empresarios\/as<\/strong> relacionados con el <strong>marketing digital<\/strong> que quieran mejorar la imagen<strong> de su marca<\/strong> o <strong>negocio<\/strong> diferenci\u00e1ndose de la competencia, y necesiten tener una <strong>mayor presencia <\/strong>en redes sociales y una mayor visibilidad en Internet, posicionando su marca en la red con <strong>contenidos de valor<\/strong>.<\/p>","educalms_academies":"897","educalms_area_group":"Corporativo","educalms_area_id":"14","educalms_area_name":"RRHH","educalms_academy_ids":"897"},"mooc_category":[974,976,975],"class_list":["post-8033","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-de-rrhh","mooc_category-rrhh"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8033"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}