{"id":8045,"date":"2026-06-10T08:18:51","date_gmt":"2026-06-10T08:18:51","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/storytelling-para-tu-estrategia-de-marketing\/"},"modified":"2026-06-10T08:18:51","modified_gmt":"2026-06-10T08:18:51","slug":"storytelling-para-tu-estrategia-de-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/storytelling-para-tu-estrategia-de-marketing\/","title":{"rendered":"Storytelling para tu Estrategia de Marketing"},"content":{"rendered":"<p>En la actualidad la&nbsp;<strong>publicidad<\/strong>&nbsp;viene marcada por un fuerte componente creativo y por aparecer pr\u00e1cticamente en cualquier medio. Son muchas las t\u00e9cnicas que han venido desarrollando las empresas para darse a conocer y ofrecer sus productos y servicios con \u00e9xito. El&nbsp;<strong>Storytelling&nbsp;<\/strong>es una de esas t\u00e9cnicas, y ha pasado a ser&nbsp;un <strong>elemento crucial<\/strong> en las estrategias de marketing digital. El&nbsp;arte de contar historias&nbsp;trae consigo una forma de&nbsp;publicidad <strong>menos invasiva<\/strong> y mucho <strong>m\u00e1s cercana<\/strong>&nbsp;al cliente, el cual se deleitar\u00e1 con los acontecimientos que ir\u00e1 descubriendo. Este curso sobre&nbsp;<strong>Storytelling para tu estrategia de marketing<\/strong>&nbsp;te ayuda a comprender las nociones y habilidades necesarias para&nbsp;aplicar este en la estrategia de marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>La formaci\u00f3n sobre&nbsp;Storytelling para tu estrategia de marketing&nbsp;va dirigida a todo aquel reci\u00e9n&nbsp;titulado, profesional del marketing o emprendedor&nbsp;que desee profundizar en el storytelling de cara&nbsp;a mejorar su empleabilidad y aportar valor a\u00f1adido a sus proyectos de marketing.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO02894N","educalms_repo_id":"3528287","educalms_lang":"es","educalms_duration":"9","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/334270\/334270.jpg","educalms_tags":"arquetipos, Branding, Comunicaci\u00f3n, Creatividad, Marcas, Marketing, Marketing digital, marketing viral, Persuasi\u00f3n, Publicidad, Relato, storytelling, Ventas","educalms_tittle":"Storytelling para tu Estrategia de Marketing","educalms_type_of_training":"753","educalms_description":"<p>En la actualidad la&nbsp;<strong>publicidad<\/strong>&nbsp;viene marcada por un fuerte componente creativo y por aparecer pr\u00e1cticamente en cualquier medio. Son muchas las t\u00e9cnicas que han venido desarrollando las empresas para darse a conocer y ofrecer sus productos y servicios con \u00e9xito. El&nbsp;<strong>Storytelling&nbsp;<\/strong>es una de esas t\u00e9cnicas, y ha pasado a ser&nbsp;un <strong>elemento crucial<\/strong> en las estrategias de marketing digital. El&nbsp;arte de contar historias&nbsp;trae consigo una forma de&nbsp;publicidad <strong>menos invasiva<\/strong> y mucho <strong>m\u00e1s cercana<\/strong>&nbsp;al cliente, el cual se deleitar\u00e1 con los acontecimientos que ir\u00e1 descubriendo. Este curso sobre&nbsp;<strong>Storytelling para tu estrategia de marketing<\/strong>&nbsp;te ayuda a comprender las nociones y habilidades necesarias para&nbsp;aplicar este en la estrategia de marketing.<\/p>","educalms_objectives":"<ul><li><p>Comprender qu\u00e9<strong> <\/strong>supone el<strong> storytelling<\/strong>, sus principales elementos y c\u00f3mo se aplica en marketing.<\/p><\/li><li><p>Descubrir las claves para <strong>aplicar<\/strong> un storytelling <strong>eficaz<\/strong> en tus campa\u00f1as de publicidad.<\/p><\/li><li><p>Definir paso a paso la <strong>aplicaci\u00f3n del storytelling<\/strong>,<strong> <\/strong>para adoptarlo en tu estrategia de marketing.<\/p><\/li><li><p>Descubrir <strong>diferentes arquetipos<\/strong>, medios y formas de contar historias.<\/p><\/li><li><p>Analizar <strong>casos de \u00e9xito<\/strong> en marketing que aplicaron el storytelling en su d\u00eda.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Este curso en&nbsp;<strong>Storytelling para tu estrategia de marketing&nbsp;<\/strong>ayudar\u00e1 a&nbsp;comprender mejor qu\u00e9 supone el<strong> storytelling,<\/strong> sus elementos y su aplicaci\u00f3n en las estrategias de marketing&nbsp;de la empresa. Se descubrir\u00e1 por lo tanto c\u00f3mo<strong>&nbsp;<\/strong>aplicar este<strong> paso a paso,<\/strong>&nbsp;descubriendo aspectos claves para&nbsp;<strong>contar historias<\/strong>&nbsp;que generen un&nbsp;gran<strong> impacto&nbsp;y recuerdo.<\/strong><\/p>","educalms_audience":"<p>La formaci\u00f3n sobre&nbsp;<strong>Storytelling para tu estrategia de marketing&nbsp;<\/strong>va dirigida a todo aquel reci\u00e9n<strong>&nbsp;titulado, <\/strong>profesional del marketing o <strong>emprendedor<\/strong>&nbsp;que desee profundizar en el storytelling de cara&nbsp;a mejorar su <strong>empleabilidad<\/strong> y aportar valor a\u00f1adido a sus <strong>proyectos de marketing<\/strong>.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-8045","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8045"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}