{"id":8070,"date":"2026-06-10T08:20:08","date_gmt":"2026-06-10T08:20:08","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/mobile-marketing-y-app-store-optimization-aso\/"},"modified":"2026-06-10T08:20:08","modified_gmt":"2026-06-10T08:20:08","slug":"mobile-marketing-and-app-store-optimisation-aso","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/mobile-marketing-y-app-store-optimization-aso\/","title":{"rendered":"Mobile Marketing and App Store Optimisation (ASO)"},"content":{"rendered":"<p>This online course on search engine optimisation <strong>ASO (App Store Optimisation)<\/strong> It meets the needs of a growing number of marketing professionals, companies and entrepreneurs who require knowledge on how to increase an app\u2019s visibility and downloads. The various app stores have very different characteristics that must be taken into account when tailoring a positioning strategy. On this course, you will learn about all the elements and strategies needed to boost the <strong>claim<\/strong> and the <strong>success<\/strong> of your app, covering both practical and theoretical aspects, alongside other elements of mobile marketing. The course offers the benefits of online learning, the latest trends and tools in ASO, together with the support and personalised guidance of the best team of specialist tutors.<\/p>","protected":false},"excerpt":{"rendered":"<p>This online ASO course, or App Store Optimisation, is aimed at entrepreneurs whose business is based on app development, marketing professionals and consultancies wishing to offer specialised ASO services, developers, marketing managers, business managers and any recent university graduates wishing to specialise in a field that is increasingly in demand.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028C2P","educalms_repo_id":"3655211","educalms_lang":"es","educalms_duration":"150","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educaedtech.com\/content\/Biblioteca%20de%20Imagenes%2FBanco%20de%20Imagenes%2FInteligencia%20Artificial.jpg","educalms_tags":"anal\u00edtica mobile, APP, App Store, Apple Store, ASO, estrategia mobile, estrategias de app, Google Play Store, marketing mobile, Palabras clave, posicionamiento en tiendas, publicidad app, SEM, SEO","educalms_tittle":"Mobile Marketing y App Store Optimization (ASO)","educalms_type_of_training":"752","educalms_description":"<p>Este curso online en posicionamiento <strong>ASO (App Store Optimization)<\/strong> responde a las necesidades de cada vez m\u00e1s profesionales de marketing, empresas y emprendedores que requieren de conocimientos sobre c\u00f3mo incrementar la visibilidad y descargas de una App. Las diferentes App Store cuentan con caracter\u00edsticas muy diferentes para tener en cuenta a la hora de adaptar la estrategia de posicionamiento. En este curso se conocer\u00e1n todos los elementos y estrategias necesarios para impulsar la <strong>demanda<\/strong> y el <strong>\u00e9xito<\/strong> de tu App de manera pr\u00e1ctica y te\u00f3rica, junto a otros elementos de marketing mobile. Se ofrece las ventajas de la ense\u00f1anza online, las \u00faltimas tendencias y herramientas en ASO junto con el apoyo y cercan\u00eda del mejor equipo docente especializado.<\/p>","educalms_objectives":"<ul><li><p>Descubrir el <strong>comportamiento<\/strong> de los usuarios a la hora de buscar una aplicaci\u00f3n en las Apps Store. <\/p><\/li><li><p>Identificar las principales <strong>diferencias<\/strong> entre Google Play y Apple Store. <\/p><\/li><li><p>Aprender a implementar las principales <strong>herramientas<\/strong> y <strong>estrategias<\/strong> de optimizaci\u00f3n para Apps Store. <\/p><\/li><li><p>Incrementar la <strong>visibilidad<\/strong> y n\u00famero de <strong>descargas<\/strong> de tu App.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Gracias a este curso online en <strong>ASO<\/strong> aprender\u00e1s a desarrollar una estrategia de posicionamiento en app store para tu aplicaci\u00f3n m\u00f3vil, la de un tercero o la de tu empresa. Conoce las principales <strong>diferencias<\/strong> entre Google Play Store y Apple Store para adaptar el contenido de tu aplicaci\u00f3n e incrementar la visibilidad y n\u00famero de descargar en estas plataformas. Conoce la relaci\u00f3n del <strong>SEM<\/strong>, <strong>SEO<\/strong> tradicional y <strong>mobile<\/strong> en el \u00e9xito de tu estrategia ASO.<\/p>","educalms_audience":"<p>Este curso online de <strong>ASO<\/strong>, o <strong>App Store Optimization<\/strong>, va dirigido a emprendedores que basen su negocio en el desarrollo de una app, profesionales y consultoras de <strong>marketing<\/strong> que deseen ofrecer servicios especializados de ASO, desarrolladores, responsables de marketing, gerentes y cualquier reci\u00e9n titulado universitario que desee especializarse en una especialidad cada vez m\u00e1s demandada.<\/p>","educalms_academies":"1145","educalms_area_group":"Sectorial","educalms_area_id":"29","educalms_area_name":"Marketing y Comunicaci\u00f3n","educalms_academy_ids":"1145"},"mooc_category":[1062,1061,977],"class_list":["post-8070","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-marketing-digital","mooc_category-marketing-y-comunicacion","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8070"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}