{"id":8081,"date":"2026-06-10T08:20:16","date_gmt":"2026-06-10T08:20:16","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/fundamentos-del-marketing-digital-y-la-venta-online\/"},"modified":"2026-06-10T08:20:16","modified_gmt":"2026-06-10T08:20:16","slug":"the-basics-of-digital-marketing-and-online-sales","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/fundamentos-del-marketing-digital-y-la-venta-online\/","title":{"rendered":"Fundamentals of Digital Marketing and Online Sales"},"content":{"rendered":"<p>In today\u2019s fast-paced world, where digitalisation is transforming every aspect of life, the <strong>Course on the Fundamentals of Digital Marketing and Online Sales<\/strong> This presents a unique opportunity to delve into the dynamic world of digital marketing and sales. The rise of the <strong>e-commerce<\/strong> and the growing demand for professionals trained in digital marketing offers a vast range of career opportunities. This course will equip you with the tools you need to understand and apply concepts such as the marketing mix, SWOT analysis and digital marketing strategies, which are essential for standing out in the competitive digital landscape. You will learn to conceptualise the <strong>digital marketing<\/strong>, explore new forms of online marketing and understand how business models are evolving in the digital age. Our approach will enable you to redesign <strong>experiences<\/strong> the customer and develop effective omnichannel strategies. By choosing us, you\u2019ll gain a comprehensive and up-to-date understanding of digital marketing \u2013 an essential skill in today\u2019s job market.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Course on the Fundamentals of Digital Marketing and Online Sales is designed for professionals and graduates in the marketing sector who wish to update their knowledge in key areas such as digital marketing, market research and new business models. It is ideal for those seeking to gain a better understanding of the digital landscape and to optimise their online sales and marketing strategies.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028CDR","educalms_repo_id":"3674965","educalms_lang":"es","educalms_duration":"150","educalms_duration_type":"693","educalms_image":"https:\/\/dam.educaedtech.com\/sharings\/a01k7s24btte02szsb4qnwgswzy.jpeg","educalms_tags":"Marketing digital, Venta online, Estrategia de marketing, Plan de marketing, An\u00e1lisis DAFO, Marketing mix, Marketing estrat\u00e9gico, Marketing en Internet, Community Manager, Nuevos modelos de negocio, Cliente digital, Buyer\u2019s Journey, Growth Hacking, Estrategia omnicanal, E-commerce","educalms_tittle":"Fundamentos del Marketing Digital y la Venta Online","educalms_type_of_training":"752","educalms_description":"<p>En el vertiginoso mundo actual, donde la digitalizaci\u00f3n transforma cada aspecto de la vida, el <strong>Curso de Fundamentos del Marketing Digital y la Venta Online<\/strong> se presenta como una oportunidad \u00fanica para adentrarte en el din\u00e1mico universo del marketing y las ventas digitales. El auge del <strong>comercio electr\u00f3nico<\/strong> y la creciente demanda de profesionales capacitados en marketing digital ofrecen un vasto horizonte de oportunidades laborales. Este curso te dotar\u00e1 de las herramientas necesarias para entender y aplicar conceptos como el marketing mix, el an\u00e1lisis DAFO, y las estrategias de marketing digital, fundamentales para destacar en el competitivo entorno digital. Aprender\u00e1s a conceptualizar el <strong>marketing digital<\/strong>, explorar nuevas formas de marketing online y comprender la evoluci\u00f3n de los modelos de negocio en la era digital. Nuestro enfoque te permitir\u00e1 redise\u00f1ar <strong>experiencias<\/strong> del cliente y desarrollar estrategias omnicanal efectivas. Al elegirnos, te aseguras una comprensi\u00f3n integral y actualizada del marketing digital, una habilidad esencial en el mercado laboral contempor\u00e1neo.<\/p>","educalms_objectives":"<ul><li><p>Comprender la evoluci\u00f3n del <strong>marketing<\/strong> y su funci\u00f3n en la econom\u00eda. <\/p><\/li><li><p>Analizar <strong>estrategias<\/strong> de marketing con el uso del an\u00e1lisis DAFO. <\/p><\/li><li><p>Explorar las <strong>ventajas<\/strong> y <strong>objetivos<\/strong> del marketing digital. <\/p><\/li><li><p>Identificar las caracter\u00edsticas de Internet para el marketing digital.<\/p><\/li><li><p>Investigar la <strong>integraci\u00f3n<\/strong> de Internet en estrategias de marketing.<\/p><\/li><li><p>Examinar nuevos modelos de negocio en el entorno digital. <\/p><\/li><li><p>Reconocer el <strong>impacto<\/strong> de la omnicanalidad en la experiencia del cliente.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Este curso te prepara para <strong>entender<\/strong> y <strong>aplicar<\/strong> los principios fundamentales del marketing digital y la venta online. Aprender\u00e1s a desarrollar estrategias de marketing digital efectivas, utilizar herramientas como el an\u00e1lisis DAFO y explorar modelos de negocio innovadores como el freemium o el dropshipping. Adem\u00e1s, adquirir\u00e1s habilidades para dise\u00f1ar experiencias de <strong>cliente<\/strong> personalizadas y gestionar una estrategia omnicanal, adapt\u00e1ndote a las demandas del nuevo consumidor digital.<\/p>","educalms_audience":"<p>El <strong>Curso de Fundamentos del Marketing Digital y la Venta Online<\/strong> est\u00e1 dise\u00f1ado para profesionales y titulados del sector del marketing que deseen actualizar sus conocimientos en \u00e1reas clave como el marketing digital, la <strong>investigaci\u00f3n comercial<\/strong> y los nuevos modelos de negocio. Es ideal para quienes buscan comprender mejor el entorno digital y optimizar sus estrategias de venta y marketing online.<\/p>","educalms_academies":"1145","educalms_area_group":"Sectorial","educalms_area_id":"29","educalms_area_name":"Marketing y Comunicaci\u00f3n","educalms_academy_ids":"1145"},"mooc_category":[1062,1061,977],"class_list":["post-8081","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-marketing-digital","mooc_category-marketing-y-comunicacion","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8081"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}