{"id":8152,"date":"2026-06-10T08:24:48","date_gmt":"2026-06-10T08:24:48","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/capacidades-analiticas-en-marketing-digital\/"},"modified":"2026-06-10T08:24:48","modified_gmt":"2026-06-10T08:24:48","slug":"analytical-skills-in-digital-marketing-2","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/capacidades-analiticas-en-marketing-digital\/","title":{"rendered":"Analytical Skills in Digital Marketing"},"content":{"rendered":"<p>The <strong>digitisation<\/strong> is transforming various areas of the business. Marketing is, without doubt, one of the areas most affected. Today, potential customers are constantly exposed to vast amounts of information via social media and the media. Marketing has had to adapt to this context through more in-depth market research that can provide detailed insights into consumers\u2019 needs, preferences and behaviours in line with changing demands. Thanks to this <strong>Course in Analytical Skills in Digital Marketing<\/strong> you will acquire <strong>basic knowledge<\/strong> on marketing, with a focus on digital marketing and market research.<\/p>","protected":false},"excerpt":{"rendered":"<p>Este Curso de Capacidades Anal\u00edticas en Marketing Digital se dirige a todas aquellas personas que quieran adquirir conocimientos sobre marketing digital y abordar la importancia del an\u00e1lisis dentro del marketing. Est\u00e1 pensado para estudiantes y profesionales provenientes de diferentes \u00e1reas que busquen obtener una visi\u00f3n global de este campo.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028F7X","educalms_repo_id":"3770731","educalms_lang":"es","educalms_duration":"20","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/357245\/357245.jpg","educalms_tags":"An\u00e1lisis de datos, Investigaci\u00f3n comercial, Investigaci\u00f3n de mercados, Marketing, Marketing digital","educalms_tittle":"Capacidades Anal\u00edticas en Marketing Digital","educalms_type_of_training":"753","educalms_description":"<p>La <strong>digitalizaci\u00f3n<\/strong> est\u00e1 transformando diferentes \u00e1reas de la empresa. 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Comprender\u00e1s c\u00f3mo descubrir, estudiar y analizar las preferencias y necesidades de los consumidores y utilizar esta informaci\u00f3n para optimizar las <strong>campa\u00f1as<\/strong> de marketing.<\/p>","educalms_audience":"<p>Este <strong>Curso de Capacidades Anal\u00edticas en Marketing Digital<\/strong> se dirige a todas aquellas personas que quieran adquirir conocimientos sobre <strong>marketing digital<\/strong> y abordar la importancia del <strong>an\u00e1lisis<\/strong> dentro del <strong>marketing<\/strong>. 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