{"id":8233,"date":"2026-06-10T08:29:04","date_gmt":"2026-06-10T08:29:04","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/marketing-verde-ecologico\/"},"modified":"2026-06-10T08:29:04","modified_gmt":"2026-06-10T08:29:04","slug":"green-and-eco-friendly-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/marketing-verde-ecologico\/","title":{"rendered":"Green\/Eco-friendly Marketing"},"content":{"rendered":"<p>Thanks to this training programme on <strong>Green\/Eco-friendly Marketing <\/strong>you will be able to understand and assess the current state of environmental marketing strategies that need to be implemented in light of the <strong>green business projects<\/strong>, which require the implementation of a series of cross-cutting measures relating to green marketing. In the world of business and marketing, it is necessary to understand the various areas of management <strong>marketing<\/strong> y <strong>communication<\/strong>, within the field of marketing and public relations. Providing the necessary expertise for policies <strong>environmental<\/strong> strategic and commercial marketing. As well as corporate social responsibility policies within the marketing department.<\/p>","protected":false},"excerpt":{"rendered":"<p>This training course on Green\/Organic Marketing is aimed at students and professionals who wish to gain specialist knowledge in the field of communicating green marketing strategies within companies and their projects. It is also aimed at those who see green marketing as an opportunity for self-employment or employment with an organisation.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028G72","educalms_repo_id":"3808998","educalms_lang":"es","educalms_duration":"35","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/366636\/366636.png","educalms_tags":"curso, investigaci\u00f3n, marketing, an\u00e1lisis, empresa","educalms_tittle":"Marketing Verde\/Ecol\u00f3gico","educalms_type_of_training":"753","educalms_description":"<p>Gracias a esta acci\u00f3n formativa sobre <strong>Marketing Verde\/Ecol\u00f3gico <\/strong>podr\u00e1s conocer y evaluar la situaci\u00f3n de las estrategias de marketing en el \u00e1mbito medioambiental que debe ser llevada a cabo ante los <strong>proyectos empresariales ecol\u00f3gicos<\/strong>, los cuales requieren la aplicaci\u00f3n de una serie de actuaciones transversales de \u00edndole referente al marketing verde. En el \u00e1mbito del mundo del comercio y del marketing, es necesario conocer los diferentes campos de la gesti\u00f3n de <strong>marketing<\/strong> y <strong>comunicaci\u00f3n<\/strong>, dentro del \u00e1rea profesional de marketing y relaciones p\u00fablicas. Aportando conocimientos necesarios para las pol\u00edticas <strong>medioambientales<\/strong> de marketing estrat\u00e9gico y comercial. As\u00ed como para las pol\u00edticas de responsabilidad social corporativa dentro del departamento de marketing.<\/p>","educalms_objectives":"<ul><li><p>Conocer la importancia del <strong>marketing verde<\/strong>.<\/p><\/li><li><p>Estudiar los fundamentos de la gesti\u00f3n orientada al <strong>an\u00e1lisis del mercado<\/strong>.<\/p><\/li><li><p>Analizar la relaci\u00f3n con el cliente como clave <strong>estrat\u00e9gica<\/strong> en el marketing verde.<\/p><\/li><li><p>Comprender la <strong>importancia<\/strong> del desarrollo de las medidas medioambientales.<\/p><\/li><li><p>Pasar del marketing tradicional al nuevo marketing relacional.<\/p><\/li><li><p>Posicionar el marketing verde\/ecol\u00f3gico como <strong>prioridad empresarial<\/strong>.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa sobre <strong>Marketing Verde\/Ecol\u00f3gico <\/strong>tiene el objetivo de proporcionar un <strong>conocimiento<\/strong> especializado en el desarrollo de la relaci\u00f3n con el cliente como clave estrat\u00e9gica y sus elementos de <strong>fidelizaci\u00f3n<\/strong> mediante la gesti\u00f3n comercial del marketing verde\/ecol\u00f3gico. Se obtendr\u00e1n aptitudes sobre el comportamiento del consumidor, la segmentaci\u00f3n de mercados y <strong>la investigaci\u00f3n comercial<\/strong><\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa sobre <strong>Marketing Verde\/Ecol\u00f3gico <\/strong>va dirigida hacia aquellos estudiantes y profesionales que deseen obtener un conocimiento especializado en el \u00e1mbito de la <strong>comunicaci\u00f3n<\/strong> de <strong>estrategias<\/strong> de marketing verde en las <strong>empresas<\/strong> y sus <strong>proyectos<\/strong>. As\u00ed como hacia personas que busquen en el marketing verde una <strong>posibilidad de empleo<\/strong> por cuenta propia y por cuenta ajena.<\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-8233","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8233"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}