{"id":8246,"date":"2026-06-10T08:30:14","date_gmt":"2026-06-10T08:30:14","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/storytelling\/"},"modified":"2026-06-10T08:30:14","modified_gmt":"2026-06-10T08:30:14","slug":"storytelling","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"<p>The <strong>Storytelling<\/strong> is a communication technique that involves telling stories with the aim of <strong>connect emotionally<\/strong> with the audience. There is also \u2018Storydoing\u2019, which is a form of first-person storytelling that enables brands to create more authentic experiences. The aim of the&nbsp;<strong>Storydoing<\/strong>&nbsp;is to make the user feel that they are part of the story, whereas storytelling reduces the user to a mere spectator of that story. Through this training programme in<strong> Storytelling<\/strong> You will learn how to apply this technique to a variety of professional fields such as the <strong>journalism<\/strong>, <strong>television<\/strong>, <strong>marketing<\/strong>, <strong>politics<\/strong> y <strong>health<\/strong>. You will also gain an understanding of tools for storytelling, visual storytelling and storydoing.<\/p>","protected":false},"excerpt":{"rendered":"<p>This storytelling training course is aimed at journalists, screenwriters, directors, professionals in the media, the audiovisual industry, marketing and advertising, and, more generally, anyone interested in acquiring the necessary knowledge of the various storytelling techniques.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028GN0","educalms_repo_id":"3824314","educalms_lang":"es","educalms_duration":"20","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/362588\/362588.jpg","educalms_tags":"storytelling, storydoing, herramientas, elementos, visual, digital.","educalms_tittle":"Storytelling","educalms_type_of_training":"753","educalms_description":"<p>El <strong>Storytelling<\/strong> es una t\u00e9cnica de comunicaci\u00f3n que consiste en contar historias con el fin de <strong>conectar emocionalmente<\/strong> con la audiencia. Tambi\u00e9n est\u00e1 el Storydoing que es una forma de contar historias en primera persona que permite a las marcas construir experiencias m\u00e1s aut\u00e9nticas. El objetivo del&nbsp;<strong>Storydoing<\/strong>&nbsp;es hacer sentir al usuario que es \u00e9l el que forma parte de la historia, mientras que el&nbsp;Storytelling&nbsp;consigue que el usuario sea un mero espectador de esa historia. Con esta acci\u00f3n formativa en<strong> Storytelling<\/strong> aprender\u00e1s a aplicar esta t\u00e9cnica a campos profesionales diversos como el <strong>periodismo<\/strong>, <strong>televisi\u00f3n<\/strong>, <strong>marketing<\/strong>, <strong>pol\u00edtica<\/strong> y <strong>salud<\/strong>. Adem\u00e1s, adquirir\u00e1s conocimientos sobre herramientas para la elaboraci\u00f3n de storytelling, storytelling visual y storydoing.<\/p>","educalms_objectives":"<ul><li><p>Saber utilizar el <strong>storytelling<\/strong> en distintos campos profesionales.<\/p><\/li><li><p>Conocer <strong>herramientas \u00fatiles<\/strong> para la elaboraci\u00f3n de storytelling.<\/p><\/li><li><p>Aprender a <strong>crear historias<\/strong> visuales.<\/p><\/li><li><p>Estudiar el concepto de <strong>storydoing<\/strong> y su relaci\u00f3n con el storytelling.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Storytelling<\/strong> te prepara para aplicar el storytelling en una variedad de campos profesionales, te proporciona <strong>herramientas digitales<\/strong> para crear historias interactivas, te ense\u00f1a a <strong>utilizar elementos visuales<\/strong> en tus narrativas y te introduce en el concepto de <strong>storydoing<\/strong> para crear experiencias pr\u00e1cticas y participativas. Estas habilidades pueden ser valiosas en muchas \u00e1reas profesionales, desde el <strong>periodismo<\/strong> hasta el <strong>marketing y la pol\u00edtica.<\/strong><\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Storytelling<\/strong> va dirigida a periodistas, guionistas, <strong>directores\/as<\/strong>, profesionales de los medios de comunicaci\u00f3n, de la <strong>industria audiovisual<\/strong>, del marketing y publicidad y, en general, va dirigido a cualquier persona interesada en adquirir los conocimientos necesarios en las distintas <strong>t\u00e9cnicas de Storytelling.<\/strong><\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-8246","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8246"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}