{"id":8246,"date":"2026-06-10T08:30:14","date_gmt":"2026-06-10T08:30:14","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/storytelling\/"},"modified":"2026-06-10T08:30:14","modified_gmt":"2026-06-10T08:30:14","slug":"storytelling","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"<p>The <strong>Storytelling<\/strong> es una t\u00e9cnica de comunicaci\u00f3n que consiste en contar historias con el fin de <strong>conectar emocionalmente<\/strong> con la audiencia. Tambi\u00e9n est\u00e1 el Storydoing que es una forma de contar historias en primera persona que permite a las marcas construir experiencias m\u00e1s aut\u00e9nticas. El objetivo del&nbsp;<strong>Storydoing<\/strong>&nbsp;es hacer sentir al usuario que es \u00e9l el que forma parte de la historia, mientras que el&nbsp;Storytelling&nbsp;consigue que el usuario sea un mero espectador de esa historia. Con esta acci\u00f3n formativa en<strong> Storytelling<\/strong> aprender\u00e1s a aplicar esta t\u00e9cnica a campos profesionales diversos como el <strong>periodismo<\/strong>, <strong>televisi\u00f3n<\/strong>, <strong>marketing<\/strong>, <strong>pol\u00edtica<\/strong> y <strong>health<\/strong>. Adem\u00e1s, adquirir\u00e1s conocimientos sobre herramientas para la elaboraci\u00f3n de storytelling, storytelling visual y storydoing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta acci\u00f3n formativa en Storytelling va dirigida a periodistas, guionistas, directores\/as, profesionales de los medios de comunicaci\u00f3n, de la industria audiovisual, del marketing y publicidad y, en general, va dirigido a cualquier persona interesada en adquirir los conocimientos necesarios en las distintas t\u00e9cnicas de Storytelling.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028GN0","educalms_repo_id":"3824314","educalms_lang":"es","educalms_duration":"20","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educalxp.ai\/ficheros\/img_cursos\/362588\/362588.jpg","educalms_tags":"storytelling, storydoing, herramientas, elementos, visual, digital.","educalms_tittle":"Storytelling","educalms_type_of_training":"753","educalms_description":"<p>El <strong>Storytelling<\/strong> es una t\u00e9cnica de comunicaci\u00f3n que consiste en contar historias con el fin de <strong>conectar emocionalmente<\/strong> con la audiencia. Tambi\u00e9n est\u00e1 el Storydoing que es una forma de contar historias en primera persona que permite a las marcas construir experiencias m\u00e1s aut\u00e9nticas. El objetivo del&nbsp;<strong>Storydoing<\/strong>&nbsp;es hacer sentir al usuario que es \u00e9l el que forma parte de la historia, mientras que el&nbsp;Storytelling&nbsp;consigue que el usuario sea un mero espectador de esa historia. Con esta acci\u00f3n formativa en<strong> Storytelling<\/strong> aprender\u00e1s a aplicar esta t\u00e9cnica a campos profesionales diversos como el <strong>periodismo<\/strong>, <strong>televisi\u00f3n<\/strong>, <strong>marketing<\/strong>, <strong>pol\u00edtica<\/strong> y <strong>salud<\/strong>. Adem\u00e1s, adquirir\u00e1s conocimientos sobre herramientas para la elaboraci\u00f3n de storytelling, storytelling visual y storydoing.<\/p>","educalms_objectives":"<ul><li><p>Saber utilizar el <strong>storytelling<\/strong> en distintos campos profesionales.<\/p><\/li><li><p>Conocer <strong>herramientas \u00fatiles<\/strong> para la elaboraci\u00f3n de storytelling.<\/p><\/li><li><p>Aprender a <strong>crear historias<\/strong> visuales.<\/p><\/li><li><p>Estudiar el concepto de <strong>storydoing<\/strong> y su relaci\u00f3n con el storytelling.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta acci\u00f3n formativa en <strong>Storytelling<\/strong> te prepara para aplicar el storytelling en una variedad de campos profesionales, te proporciona <strong>herramientas digitales<\/strong> para crear historias interactivas, te ense\u00f1a a <strong>utilizar elementos visuales<\/strong> en tus narrativas y te introduce en el concepto de <strong>storydoing<\/strong> para crear experiencias pr\u00e1cticas y participativas. Estas habilidades pueden ser valiosas en muchas \u00e1reas profesionales, desde el <strong>periodismo<\/strong> hasta el <strong>marketing y la pol\u00edtica.<\/strong><\/p>","educalms_audience":"<p>Esta acci\u00f3n formativa en <strong>Storytelling<\/strong> va dirigida a periodistas, guionistas, <strong>directores\/as<\/strong>, profesionales de los medios de comunicaci\u00f3n, de la <strong>industria audiovisual<\/strong>, del marketing y publicidad y, en general, va dirigido a cualquier persona interesada en adquirir los conocimientos necesarios en las distintas <strong>t\u00e9cnicas de Storytelling.<\/strong><\/p>","educalms_academies":"898","educalms_area_group":"Corporativo","educalms_area_id":"16","educalms_area_name":"Gesti\u00f3n Empresarial y Finanzas","educalms_academy_ids":"898"},"mooc_category":[974,982,984],"class_list":["post-8246","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-corporativo","mooc_category-gestion-empresarial-y-finanzas","mooc_category-marketing-e-imagen-de-empresa"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8246"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}