{"id":8327,"date":"2026-06-10T08:32:43","date_gmt":"2026-06-10T08:32:43","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/pildoras-iniciales-de-marketing-digital\/"},"modified":"2026-06-10T08:32:43","modified_gmt":"2026-06-10T08:32:43","slug":"an-introduction-to-digital-marketing-2","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/pildoras-iniciales-de-marketing-digital\/","title":{"rendered":"An Introduction to Digital Marketing"},"content":{"rendered":"<p>Having a strategy for <strong>Digital Marketing<\/strong> is essential for any online business as it helps to improve its visibility, increase visitor numbers and generate more sales. Digital marketing is therefore essential for any organisation. With <strong>Digital Marketing Basics<\/strong> You will gain a comprehensive overview of the most important concepts in marketing and this will enable you to delve into the development of <strong>shares<\/strong> specific areas such as social media management, tools for <strong>customer management<\/strong>, blogging or search engine optimisation. You\u2019ll be able to familiarise yourself with key concepts that will help you better understand how a marketing department works and how its activities can contribute to the <strong>business success<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>This \u2018Digital Marketing Basics\u2019 course is aimed at any professional who wishes to enter the world of marketing and learn the fundamental concepts. The course is open to professionals from all sectors who need to familiarise themselves with these concepts and gain a better understanding of the importance of a marketing strategy within a business.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028JB5","educalms_repo_id":"3889819","educalms_lang":"es","educalms_duration":"55","educalms_duration_type":"694","educalms_image":"https:\/\/dam.educaedtech.com\/sharings\/a01k9f1760je0y962kz5rvqrw0c.jpg","educalms_tags":"Campa\u00f1a de marketing, social media, blogging, SEO, emailing, keywords, community manager, KPIS, CRM.","educalms_tittle":"P\u00edldoras Iniciales de Marketing digital","educalms_type_of_training":"753","educalms_description":"<p>Tener una estrategia de <strong>Marketing Digital<\/strong> es fundamental para cualquier negocio online ya que ayuda a mejorar su visibilidad, aumentar el n\u00famero de visitantes y conseguir m\u00e1s ventas. Por tanto, el marketing digital es fundamental para cualquier organizaci\u00f3n. Con <strong>P\u00edldoras Iniciales Marketing Digital<\/strong> adquirir\u00e1s una visi\u00f3n global de los conceptos m\u00e1s importantes del marketing y te permitir\u00e1 adentrarte en el desarrollo de <strong>acciones<\/strong> espec\u00edficas como la gesti\u00f3n de redes sociales, herramientas de <strong>gesti\u00f3n de clientes<\/strong>, blogging o posicionamiento web. 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Podr\u00e1s desenvolverte en el mundo del marketing al entender mejor conceptos clave en el d\u00eda a d\u00eda de todas las <strong>empresas<\/strong>, lo que te ayudar\u00e1 a tener una visi\u00f3n m\u00e1s amplia del negocio y contribuir a su \u00e9xito.&nbsp;<\/p>","educalms_audience":"<p>Este <strong>P\u00edldoras Iniciales Marketing Digital<\/strong> va dirigido a cualquier profesional que quiera adentrarse en el mundo del marketing y aprender los <strong>conceptos fundamentales<\/strong>. Pueden acceder a este curso, <strong>profesionales<\/strong> de todas las \u00e1reas que necesiten familiarizarse con estos conceptos y entender mejor la importancia de una estrategia de marketing en la empresa.<\/p>","educalms_academies":"42","educalms_area_group":"Transversal","educalms_area_id":"3","educalms_area_name":"Competencias Digitales","educalms_academy_ids":"42"},"mooc_category":[972,1025,971],"class_list":["post-8327","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-competencias-digitales","mooc_category-mundo-digital","mooc_category-transversal"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8327"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}