{"id":8353,"date":"2026-06-10T08:34:40","date_gmt":"2026-06-10T08:34:40","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/marketing-inmobiliario\/"},"modified":"2026-06-10T08:34:40","modified_gmt":"2026-06-10T08:34:40","slug":"property-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/marketing-inmobiliario\/","title":{"rendered":"Property Marketing"},"content":{"rendered":"<p>This training course <strong>Property marketing<\/strong> is essential in today\u2019s competitive environment for estate agents and hotels. The <strong>competitiveness<\/strong> Competition to attract different types of tourists and tenants is becoming increasingly fierce, so only those who know how to apply effective sales techniques and get their marketing strategy right will survive. Property marketing encompasses not only the <strong>advertising<\/strong> not just the listing of properties, but the whole process of understanding the <strong>motives<\/strong> of the <strong>customers<\/strong>, the reasons for buying and renting, and the key factors in creating an appealing experience for our target audience. Knowing how to sell and highlight the <strong>benefits<\/strong> The service we offer our clients is the duty of every estate and tourism agent who wishes to stand out in the sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta formaci\u00f3n en Marketing inmobiliario se dirige especialmente al sector hotelero, inmobiliario y tur\u00edstico en su labor de captar clientes y promover la marca inmobiliaria. Por ello, se beneficiar\u00e1n especialmente los agentes inmobiliarios, expertos en desarrollo tur\u00edstico y gerentes de hoteles que busquen especializarse en marketing para captar clientes.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028L31","educalms_repo_id":"3931799","educalms_lang":"es","educalms_duration":"35","educalms_duration_type":"694","educalms_image":"https:\/\/dam.educaedtech.com\/sharings\/a01k8r7f1ppeb484fnvs1anqgbw.jpg","educalms_tags":"Marketing inmobiliario, hoteles, liderazgo, social media, ventas, comercial, inmobiliaria, marketing digital, publicidad","educalms_tittle":"Marketing Inmobiliario","educalms_type_of_training":"753","educalms_description":"<p>Esta formaci\u00f3n de <strong>Marketing inmobiliario<\/strong> es esencial en el entorno competitivo actual de las agencias inmobiliarias y los hoteles. La <strong>competitividad<\/strong> por atraer a los distintos tipos de turistas e inquilinos es cada vez mayor, por lo que s\u00f3lo sobrevivir\u00e1n aquellos que sepan aplicar t\u00e9cnicas de venta efectivas y ser certeros con la estrategia de marketing. El marketing inmobiliario abarca no solo la <strong>publicidad<\/strong> que se realiza de la oferta de inmuebles, sino todo el proceso de comprender las <strong>motivaciones<\/strong> de los <strong>clientes<\/strong>, el motivo de la compra y el alquiler, y las claves para generar una experiencia atractiva para nuestro p\u00fablico objetivo. Saber vender y resaltar los <strong>beneficios<\/strong> que ofrecemos a los clientes es el deber de todo agente inmobiliario y tur\u00edstico que quiera destacar en el sector.<\/p>","educalms_objectives":"<ul><li><p>Entender las <strong>motivaciones<\/strong> del cliente detr\u00e1s de la operaci\u00f3n inmobiliaria.<\/p><\/li><li><p>Dominar los nuevos tipos de <strong>turismo<\/strong> y <strong>cliente tur\u00edstico<\/strong>.<\/p><\/li><li><p>Gestionar la pol\u00edtica de precios para maximizar la <strong>rentabilidad<\/strong>.<\/p><\/li><li><p>Captar a nuestro p\u00fablico objetivo mediante t\u00e9cnicas de <strong>marketing<\/strong>.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>La formaci\u00f3n en <strong>Marketing Inmobiliario<\/strong> te prepara para el \u00e9xito en el <strong>sector<\/strong>. A lo largo de estas lecciones se abarcan diversas \u00e1reas que se deben dominar para no s\u00f3lo obtener la mayor cuota de clientes, sino impulsar la <strong>rentabilidad<\/strong> de la operaci\u00f3n inmobiliaria al siguiente nivel. Ser\u00e1s capaz de captar a un <strong>p\u00fablico objetivo espec\u00edfico<\/strong>, generar atracci\u00f3n con tu propuesta y maximizar la rentabilidad de las ventas.<\/p>","educalms_audience":"<p>Esta formaci\u00f3n en <strong>Marketing inmobiliario<\/strong> se dirige especialmente al sector hotelero, inmobiliario y tur\u00edstico en su labor de captar <strong>clientes<\/strong> y promover la <strong>marca inmobiliaria<\/strong>. Por ello, se beneficiar\u00e1n especialmente los agentes inmobiliarios, expertos en desarrollo tur\u00edstico y gerentes de hoteles que busquen especializarse en marketing para captar clientes.<\/p>","educalms_academies":"1091","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"1091"},"mooc_category":[1077,996,977],"class_list":["post-8353","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-inmobiliario","mooc_category-otros-sectores","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8353"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}