{"id":8353,"date":"2026-06-10T08:34:40","date_gmt":"2026-06-10T08:34:40","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/marketing-inmobiliario\/"},"modified":"2026-06-10T08:34:40","modified_gmt":"2026-06-10T08:34:40","slug":"marketing-inmobiliario","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/marketing-inmobiliario\/","title":{"rendered":"Marketing Inmobiliario"},"content":{"rendered":"<p>This training course <strong>Marketing inmobiliario<\/strong> es esencial en el entorno competitivo actual de las agencias inmobiliarias y los hoteles. La <strong>competitiveness<\/strong> por atraer a los distintos tipos de turistas e inquilinos es cada vez mayor, por lo que s\u00f3lo sobrevivir\u00e1n aquellos que sepan aplicar t\u00e9cnicas de venta efectivas y ser certeros con la estrategia de marketing. El marketing inmobiliario abarca no solo la <strong>publicidad<\/strong> que se realiza de la oferta de inmuebles, sino todo el proceso de comprender las <strong>motivaciones<\/strong> de los <strong>clientes<\/strong>, el motivo de la compra y el alquiler, y las claves para generar una experiencia atractiva para nuestro p\u00fablico objetivo. Saber vender y resaltar los <strong>benefits<\/strong> que ofrecemos a los clientes es el deber de todo agente inmobiliario y tur\u00edstico que quiera destacar en el sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta formaci\u00f3n en Marketing inmobiliario se dirige especialmente al sector hotelero, inmobiliario y tur\u00edstico en su labor de captar clientes y promover la marca inmobiliaria. Por ello, se beneficiar\u00e1n especialmente los agentes inmobiliarios, expertos en desarrollo tur\u00edstico y gerentes de hoteles que busquen especializarse en marketing para captar clientes.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028L31","educalms_repo_id":"3931799","educalms_lang":"es","educalms_duration":"35","educalms_duration_type":"694","educalms_image":"https:\/\/dam.educaedtech.com\/sharings\/a01k8r7f1ppeb484fnvs1anqgbw.jpg","educalms_tags":"Marketing inmobiliario, hoteles, liderazgo, social media, ventas, comercial, inmobiliaria, marketing digital, publicidad","educalms_tittle":"Marketing Inmobiliario","educalms_type_of_training":"753","educalms_description":"<p>Esta formaci\u00f3n de <strong>Marketing inmobiliario<\/strong> es esencial en el entorno competitivo actual de las agencias inmobiliarias y los hoteles. La <strong>competitividad<\/strong> por atraer a los distintos tipos de turistas e inquilinos es cada vez mayor, por lo que s\u00f3lo sobrevivir\u00e1n aquellos que sepan aplicar t\u00e9cnicas de venta efectivas y ser certeros con la estrategia de marketing. El marketing inmobiliario abarca no solo la <strong>publicidad<\/strong> que se realiza de la oferta de inmuebles, sino todo el proceso de comprender las <strong>motivaciones<\/strong> de los <strong>clientes<\/strong>, el motivo de la compra y el alquiler, y las claves para generar una experiencia atractiva para nuestro p\u00fablico objetivo. Saber vender y resaltar los <strong>beneficios<\/strong> que ofrecemos a los clientes es el deber de todo agente inmobiliario y tur\u00edstico que quiera destacar en el sector.<\/p>","educalms_objectives":"<ul><li><p>Entender las <strong>motivaciones<\/strong> del cliente detr\u00e1s de la operaci\u00f3n inmobiliaria.<\/p><\/li><li><p>Dominar los nuevos tipos de <strong>turismo<\/strong> y <strong>cliente tur\u00edstico<\/strong>.<\/p><\/li><li><p>Gestionar la pol\u00edtica de precios para maximizar la <strong>rentabilidad<\/strong>.<\/p><\/li><li><p>Captar a nuestro p\u00fablico objetivo mediante t\u00e9cnicas de <strong>marketing<\/strong>.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>La formaci\u00f3n en <strong>Marketing Inmobiliario<\/strong> te prepara para el \u00e9xito en el <strong>sector<\/strong>. A lo largo de estas lecciones se abarcan diversas \u00e1reas que se deben dominar para no s\u00f3lo obtener la mayor cuota de clientes, sino impulsar la <strong>rentabilidad<\/strong> de la operaci\u00f3n inmobiliaria al siguiente nivel. Ser\u00e1s capaz de captar a un <strong>p\u00fablico objetivo espec\u00edfico<\/strong>, generar atracci\u00f3n con tu propuesta y maximizar la rentabilidad de las ventas.<\/p>","educalms_audience":"<p>Esta formaci\u00f3n en <strong>Marketing inmobiliario<\/strong> se dirige especialmente al sector hotelero, inmobiliario y tur\u00edstico en su labor de captar <strong>clientes<\/strong> y promover la <strong>marca inmobiliaria<\/strong>. Por ello, se beneficiar\u00e1n especialmente los agentes inmobiliarios, expertos en desarrollo tur\u00edstico y gerentes de hoteles que busquen especializarse en marketing para captar clientes.<\/p>","educalms_academies":"1091","educalms_area_group":"Sectorial","educalms_area_id":"34","educalms_area_name":"Otros Sectores","educalms_academy_ids":"1091"},"mooc_category":[1077,996,977],"class_list":["post-8353","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-inmobiliario","mooc_category-otros-sectores","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8353"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}