{"id":8497,"date":"2026-06-10T08:41:53","date_gmt":"2026-06-10T08:41:53","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/posicionamiento-web\/"},"modified":"2026-06-10T08:41:53","modified_gmt":"2026-06-10T08:41:53","slug":"search-engine-optimisation-2","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/posicionamiento-web\/","title":{"rendered":"Search Engine Optimisation"},"content":{"rendered":"<p>The world is changing, e-commerce is booming, all the information is on the internet; if you want people to find you, you need to know the <strong>ins and outs<\/strong> from the <strong>search engine optimisation<\/strong>. This SEO course will enable you to acquire the knowledge needed to implement a digital marketing strategy tailored to your business, giving it greater visibility online. You will learn about the importance of SEO <strong>SEO and SEM<\/strong> and you\u2019ll learn how to apply them to your business. Furthermore, by learning about the CMS, you\u2019ll acquire the <strong>required skills<\/strong> to manage various web platforms quickly and efficiently. By the end of this training, you will be able to use such useful tools as <strong>WordPress, WooCommerce, PrestaShop<\/strong> and Magento.<\/p>","protected":false},"excerpt":{"rendered":"<p>This Search Engine Optimisation Course is aimed at business owners, community managers and marketing professionals who wish to gain knowledge of search engine optimisation. 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Este Curso de Posicionamiento WEB te permitir\u00e1 adquirir los conocimientos necesarios para llevar a cabo una estrategia de marketing digital adaptada a tu negocio, proporcionando a esta mayor visibilidad en la Web. Podr\u00e1s conocer la importancia del posicionamiento <strong>SEO y SEM<\/strong> y aprender\u00e1s a aplicarlos a tu negocio. Adem\u00e1s, mediante el conocimiento del CMS adquirir\u00e1s las <strong>habilidades necesarias<\/strong> para administrar de una forma r\u00e1pida y \u00e1gil las distintas plataformas web. 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Para alcanzar un buen posicionamiento web es necesario saber utilizar las <strong>herramientas SEO, SEM y CMS<\/strong>, este curso te dar\u00e1 la oportunidad de conocerlas. Aprender\u00e1s a utilizar <strong>Wordpress, WooCommerce, Prestashop<\/strong> y Magento como parte del CMS. Todas estas competencias te permitir\u00e1n que tu negocio alcance una mayor visibilidad en la web.<\/p>","educalms_audience":"<p>Este <strong>Curso de Posicionamiento Web<\/strong> puede ir dirigido a propietarios de negocios, <strong>community manager o profesionales del marketing<\/strong> que quieran adquirir conocimientos en posicionamiento web. Est\u00e1 dirigido a cualquier persona que quiera destacar su p\u00e1gina web en Internet mediante el uso de herramientas <strong>SEO, SEM y CMS.<\/strong><\/p>","educalms_academies":"1145","educalms_area_group":"Sectorial","educalms_area_id":"29","educalms_area_name":"Marketing y Comunicaci\u00f3n","educalms_academy_ids":"1145"},"mooc_category":[1062,1061,977],"class_list":["post-8497","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-marketing-digital","mooc_category-marketing-y-comunicacion","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8497"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}