{"id":8617,"date":"2026-06-10T08:47:19","date_gmt":"2026-06-10T08:47:19","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/green-marketing\/"},"modified":"2026-06-10T08:47:19","modified_gmt":"2026-06-10T08:47:19","slug":"green-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/green-marketing\/","title":{"rendered":"Green Marketing"},"content":{"rendered":"<p>Thanks to this <strong>Curso en Green Marketing<\/strong> lograr\u00e1s la aplicaci\u00f3n e integraci\u00f3n de las pr\u00e1cticas medioambientales en tu empresa a trav\u00e9s de acciones de marketing. Adem\u00e1s, tendr\u00e1s la cualificaci\u00f3n necesaria para iniciar la creaci\u00f3n de <strong>dise\u00f1os<\/strong> y <strong>campa\u00f1as<\/strong> comerciales con perfil ecol\u00f3gico. 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Convi\u00e9rtete en el motor del cambio a la sostenibilidad en el mundo empresarial de la mano de expertos en la materia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Este Curso en Green Marketing se dirige a empresarios, emprendedores y cualquier persona en general, comprometidas con el medio ambiente y que quieran conocer qu\u00e9 es el Green Marketing, ya sea para aprender sobre su importancia, aplicarlo en su producto o servicio, empresa o marca, o desarrollar una pol\u00edtica completa de marketing sostenible comprometida con el medio ambiente.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028N4W","educalms_repo_id":"4073865","educalms_lang":"es","educalms_duration":"200","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educaedtech.com\/content\/Biblioteca%20de%20Imagenes%2FBanco%20de%20Imagenes%2Fmagnifying-glass-with-rocket-icon-for-new-project-2023-11-27-05-00-34-utc%281%29.jpg","educalms_tags":"ecofriendly, Ecolog\u00eda, estrategia de marketing, greenwashing, Marketing, Medioambiente, Responsabilidad Social Corporativa, Sostenibilidad","educalms_tittle":"Green Marketing","educalms_type_of_training":"752","educalms_description":"<p>Gracias a este <strong>Curso en Green Marketing<\/strong> lograr\u00e1s la aplicaci\u00f3n e integraci\u00f3n de las pr\u00e1cticas medioambientales en tu empresa a trav\u00e9s de acciones de marketing. 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Convi\u00e9rtete en el motor del cambio a la sostenibilidad en el mundo empresarial de la mano de expertos en la materia.<\/p>","educalms_objectives":"<ul><li><p>Adquirir <strong>conocimientos b\u00e1sicos<\/strong> sobre green marketing. <\/p><\/li><li><p>Crear productos <strong>sostenibles<\/strong>. <\/p><\/li><li><p>Aprender a dise\u00f1ar <strong>estrategias comerciales<\/strong> medioambientalmente sostenibles.<\/p><\/li><li><p>Saber comunicar valores con nuestra marca, producto y empresa. <\/p><\/li><li><p>Conocer qu\u00e9 es el <strong>greenwashing<\/strong>. <\/p><\/li><li><p>Dominar el mundo de la responsabilidad social corporativa y su aplicaci\u00f3n a la empresa.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Con este <strong>Curso en Green Marketing<\/strong> aprender\u00e1s a desarrollar estrategias basadas en la sostenibilidad que te aporten una ventaja competitiva frente al resto del mercado. Conocer\u00e1s c\u00f3mo promover formas de <strong>consumo responsable<\/strong> no solo entre tus clientes, sino en la poblaci\u00f3n en general y ser\u00e1s capaz de comenzar a realizar campa\u00f1as de <strong>green marketing<\/strong> con coherencia entre lo que dices y lo que haces, sentando las bases para un desarrollo sostenible.<\/p>","educalms_audience":"<p>Este <strong>Curso en Green Marketing<\/strong> se dirige a empresarios, emprendedores y cualquier persona en general, comprometidas con el medio ambiente y que quieran conocer qu\u00e9 es el <strong>Green Marketing<\/strong>, ya sea para aprender sobre su importancia, aplicarlo en su producto o servicio, empresa o marca, o desarrollar una pol\u00edtica completa de <strong>marketing sostenible c<\/strong>omprometida con el medio ambiente.<\/p>","educalms_academies":"1145","educalms_area_group":"Sectorial","educalms_area_id":"29","educalms_area_name":"Marketing y Comunicaci\u00f3n","educalms_academy_ids":"1145"},"mooc_category":[1062,1061,977],"class_list":["post-8617","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-marketing-digital","mooc_category-marketing-y-comunicacion","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8617"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}