{"id":8617,"date":"2026-06-10T08:47:19","date_gmt":"2026-06-10T08:47:19","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/green-marketing\/"},"modified":"2026-06-10T08:47:19","modified_gmt":"2026-06-10T08:47:19","slug":"green-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/green-marketing\/","title":{"rendered":"Green Marketing"},"content":{"rendered":"<p>Thanks to this <strong>Course in Green Marketing<\/strong> You will be able to implement and integrate environmental practices into your business through marketing initiatives. Furthermore, you will have the necessary qualifications to begin developing <strong>designs<\/strong> y <strong>campaigns<\/strong> businesses with an eco-friendly focus. You\u2019ll learn the basics of marketing that will help you gear your business activities towards the environment, and you\u2019ll discover the reasons behind the <strong>need<\/strong> of this type of action and gain an understanding of the current situation. Through this training, you will gain a deeper insight into the consumer \u201c<strong>green<\/strong>\u201d and how to achieve it. Become a driving force for sustainable change in the business world, guided by experts in the field.<\/p>","protected":false},"excerpt":{"rendered":"<p>This course in green marketing is aimed at business owners, entrepreneurs and anyone else who is committed to the environment and wishes to find out what green marketing is \u2013 whether to learn about its importance, apply it to their product or service, company or brand, or develop a comprehensive sustainable marketing policy committed to the environment.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028N4W","educalms_repo_id":"4073865","educalms_lang":"es","educalms_duration":"200","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educaedtech.com\/content\/Biblioteca%20de%20Imagenes%2FBanco%20de%20Imagenes%2Fmagnifying-glass-with-rocket-icon-for-new-project-2023-11-27-05-00-34-utc%281%29.jpg","educalms_tags":"ecofriendly, Ecolog\u00eda, estrategia de marketing, greenwashing, Marketing, Medioambiente, Responsabilidad Social Corporativa, Sostenibilidad","educalms_tittle":"Green Marketing","educalms_type_of_training":"752","educalms_description":"<p>Gracias a este <strong>Curso en Green Marketing<\/strong> lograr\u00e1s la aplicaci\u00f3n e integraci\u00f3n de las pr\u00e1cticas medioambientales en tu empresa a trav\u00e9s de acciones de marketing. Adem\u00e1s, tendr\u00e1s la cualificaci\u00f3n necesaria para iniciar la creaci\u00f3n de <strong>dise\u00f1os<\/strong> y <strong>campa\u00f1as<\/strong> comerciales con perfil ecol\u00f3gico. Aprender\u00e1s los conceptos b\u00e1sicos sobre marketing que te ayudar\u00e1n a orientar tus actividades empresariales hacia el medio ambiente, conocer\u00e1s el porqu\u00e9 de la <strong>necesidad<\/strong> de este tipo de acciones y realizar\u00e1s una aproximaci\u00f3n a la situaci\u00f3n actual. Con esta formaci\u00f3n te adentrar\u00e1s en el conocimiento del consumidor \u201c<strong>verde<\/strong>\u201d y c\u00f3mo llegar a \u00e9l. Convi\u00e9rtete en el motor del cambio a la sostenibilidad en el mundo empresarial de la mano de expertos en la materia.<\/p>","educalms_objectives":"<ul><li><p>Adquirir <strong>conocimientos b\u00e1sicos<\/strong> sobre green marketing. <\/p><\/li><li><p>Crear productos <strong>sostenibles<\/strong>. <\/p><\/li><li><p>Aprender a dise\u00f1ar <strong>estrategias comerciales<\/strong> medioambientalmente sostenibles.<\/p><\/li><li><p>Saber comunicar valores con nuestra marca, producto y empresa. <\/p><\/li><li><p>Conocer qu\u00e9 es el <strong>greenwashing<\/strong>. <\/p><\/li><li><p>Dominar el mundo de la responsabilidad social corporativa y su aplicaci\u00f3n a la empresa.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Con este <strong>Curso en Green Marketing<\/strong> aprender\u00e1s a desarrollar estrategias basadas en la sostenibilidad que te aporten una ventaja competitiva frente al resto del mercado. Conocer\u00e1s c\u00f3mo promover formas de <strong>consumo responsable<\/strong> no solo entre tus clientes, sino en la poblaci\u00f3n en general y ser\u00e1s capaz de comenzar a realizar campa\u00f1as de <strong>green marketing<\/strong> con coherencia entre lo que dices y lo que haces, sentando las bases para un desarrollo sostenible.<\/p>","educalms_audience":"<p>Este <strong>Curso en Green Marketing<\/strong> se dirige a empresarios, emprendedores y cualquier persona en general, comprometidas con el medio ambiente y que quieran conocer qu\u00e9 es el <strong>Green Marketing<\/strong>, ya sea para aprender sobre su importancia, aplicarlo en su producto o servicio, empresa o marca, o desarrollar una pol\u00edtica completa de <strong>marketing sostenible c<\/strong>omprometida con el medio ambiente.<\/p>","educalms_academies":"1145","educalms_area_group":"Sectorial","educalms_area_id":"29","educalms_area_name":"Marketing y Comunicaci\u00f3n","educalms_academy_ids":"1145"},"mooc_category":[1062,1061,977],"class_list":["post-8617","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-marketing-digital","mooc_category-marketing-y-comunicacion","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8617"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}