{"id":8648,"date":"2026-06-10T08:49:01","date_gmt":"2026-06-10T08:49:01","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/diseno-y-planificacion-del-plan-de-marketing\/"},"modified":"2026-06-10T08:49:01","modified_gmt":"2026-06-10T08:49:01","slug":"design-and-planning-of-the-marketing-plan","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/diseno-y-planificacion-del-plan-de-marketing\/","title":{"rendered":"Design and Planning of the Marketing Plan"},"content":{"rendered":"<p>The <strong>Course in Marketing Plan Design and Planning<\/strong> It is your gateway to a constantly evolving world where marketing strategies are the cornerstone of business success. In a global context where digitalisation and international trade are booming, this course provides you with the tools you need to stand out in a sector with high demand for skilled workers. You will learn the fundamentals of strategic and operational marketing, and how to apply them in multinational settings. You will gain knowledge of <strong>international policies<\/strong> product, distribution, communication and pricing \u2013 all of which are essential for any company seeking to expand beyond its borders. Through comprehensive training, you will learn to identify market opportunities, manage the risks associated with overseas investments and design effective marketing plans in international contexts. With a flexible, online approach, this course offers you the opportunity to study from anywhere, adapting to your needs and learning pace. Join us and transform your career in the exciting field of global marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Este curso est\u00e1 dirigido a profesionales y titulados del sector del marketing que buscan ampliar sus conocimientos en dise\u00f1o y planificaci\u00f3n de planes de marketing, tanto a nivel estrat\u00e9gico como operativo. Ideal para quienes desean explorar el marketing en el comercio internacional y digital, con un enfoque en mercados internacionales y estrategias globales.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028ND3","educalms_repo_id":"4093133","educalms_lang":"es","educalms_duration":"200","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educaedtech.com\/content\/Biblioteca%20de%20Imagenes%2FBanco%20de%20Imagenes%2Fyoung-marketing-professional-looking-at-data-PFBJPUB.jpg","educalms_tags":"Curso de marketing internacional, Marketing estrat\u00e9gico, Marketing operativo, Plan de marketing digital, Marketing-mix, Investigaci\u00f3n de mercado internacional, Estrategias de marketing internacional, Marketing segmentado, Comercio internacional, Factores incontrolables en marketing, Pol\u00edtica internacional de producto, Distribuci\u00f3n internacional, Comunicaci\u00f3n internacional, Precio internacional, Acceso a mercados internacionales","educalms_tittle":"Dise\u00f1o y Planificaci\u00f3n del Plan de Marketing","educalms_type_of_training":"752","educalms_description":"<p>El <strong>Curso en Dise\u00f1o y Planificaci\u00f3n del Plan de Marketing<\/strong> es tu puerta de entrada a un mundo en constante evoluci\u00f3n donde las estrategias de marketing son el pilar esencial para el \u00e9xito empresarial. En un contexto global donde la digitalizaci\u00f3n y el comercio internacional est\u00e1n en auge, este curso te brinda las herramientas necesarias para destacar en un sector con alta demanda laboral. Aprender\u00e1s los fundamentos del marketing estrat\u00e9gico y operativo, y c\u00f3mo aplicarlos en entornos multinacionales. Adquirir\u00e1s conocimientos sobre <strong>pol\u00edticas internacionales<\/strong> de producto, distribuci\u00f3n, comunicaci\u00f3n y precio, fundamentales para cualquier empresa que busque expandirse m\u00e1s all\u00e1 de sus fronteras. A trav\u00e9s de una formaci\u00f3n integral, te preparar\u00e1s para identificar oportunidades de mercado, gestionar riesgos asociados a inversiones en el extranjero y dise\u00f1ar planes de marketing efectivos en contextos internacionales. Con un enfoque online y flexible, este curso te ofrece la oportunidad de formarte desde cualquier lugar, adapt\u00e1ndose a tus necesidades y ritmo de aprendizaje. \u00danete y transforma tu carrera en el apasionante \u00e1mbito del marketing global.<\/p>","educalms_objectives":"<ul><li><p>Comprender el concepto de <strong>marketing<\/strong> y su aplicaci\u00f3n en la empresa.<\/p><\/li><li><p>Analizar el marketing <strong>estrat\u00e9gico<\/strong> y <strong>operativo<\/strong> en contextos diversos. <\/p><\/li><li><p>Identificar componentes del <strong>marketing-mix<\/strong> y su integraci\u00f3n. <\/p><\/li><li><p>Evaluar <strong>riesgos<\/strong> y <strong>oportunidades<\/strong> en mercados internacionales. <\/p><\/li><li><p>Dise\u00f1ar <strong>estrategias<\/strong> de marketing segmentado a nivel global. <\/p><\/li><li><p>Aplicar pol\u00edticas de marketing internacional en producto y precio.<\/p><\/li><li><p>Desarrollar habilidades en marketing digital internacional.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Este curso te prepara para desarrollar y ejecutar estrategias de marketing efectivas en entornos internacionales. Al finalizar, ser\u00e1s capaz de analizar el <strong>contexto global<\/strong>, identificar oportunidades de mercado y dise\u00f1ar planes de marketing adaptados a diferentes culturas y regulaciones. Aprender\u00e1s a manejar el <strong>marketing-mix<\/strong>, evaluar riesgos de inversi\u00f3n y coordinar pol\u00edticas de producto, precio, distribuci\u00f3n y comunicaci\u00f3n en mercados internacionales, potenciando as\u00ed el \u00e9xito de tu empresa en el \u00e1mbito global.<\/p>","educalms_audience":"<p>Este curso est\u00e1 dirigido a profesionales y titulados del sector del marketing que buscan ampliar sus conocimientos en dise\u00f1o y planificaci\u00f3n de planes de marketing, tanto a nivel <strong>estrat\u00e9gico<\/strong> como <strong>operativo<\/strong>. Ideal para quienes desean explorar el marketing en el comercio internacional y digital, con un enfoque en <strong>mercados internacionales<\/strong> y estrategias globales.<\/p>","educalms_academies":"1145","educalms_area_group":"Sectorial","educalms_area_id":"29","educalms_area_name":"Marketing y Comunicaci\u00f3n","educalms_academy_ids":"1145"},"mooc_category":[1062,1061,977],"class_list":["post-8648","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-marketing-digital","mooc_category-marketing-y-comunicacion","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8648"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}