{"id":8722,"date":"2026-06-10T08:51:37","date_gmt":"2026-06-10T08:51:37","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/account-based-marketing\/"},"modified":"2026-06-10T08:51:37","modified_gmt":"2026-06-10T08:51:37","slug":"account-based-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/account-based-marketing\/","title":{"rendered":"Account Based Marketing"},"content":{"rendered":"<p>Comenzar a trabajar directamente con cuentas que sepamos que nos van a dar un buen retorno de la <strong>investment<\/strong>, dejando de lado campa\u00f1as generales que no nos dan los beneficios que esperamos, es posible. Con el <strong>Curso en Account Based Marketing de INESEM<\/strong>, aprender\u00e1s a personalizar mensajes, oferta y contenido de las cuentas que m\u00e1s <strong>r\u00e9ditos<\/strong> puedan darnos al enfocarnos en aumentar la calidad de los contactos. B\u00e1sicamente, estableceremos <strong>micro estrategias de marketing<\/strong> para cada cliente, de modo que seamos m\u00e1s eficaces y eficientes. Un equipo de profesores y profesoras expertos te guiar\u00e1n para conocer c\u00f3mo crear <strong>mensajes \u00fanicos<\/strong> que generen valor y produzcan mensajes de marca de gran impacto para tus clientes y tu empresa.<\/p>","protected":false},"excerpt":{"rendered":"<p>El Curso en Account Based Marketing de INESEM se dirige a profesionales del marketing, directivos y quienes ocupen puestos de direcci\u00f3n en la empresa, que quieran trabajar la calidad de su relaci\u00f3n con los clientes. Tambi\u00e9n, a aquellas personas que quieran adentrarse en el conocimiento del ABM y conocer los beneficios que las campa\u00f1as de micro-marketing.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028NY5","educalms_repo_id":"4138588","educalms_lang":"es","educalms_duration":"200","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educaedtech.com\/content\/Biblioteca%20de%20Imagenes%2FBanco%20de%20Imagenes%2Fabcd-yellow-alphabet-letters-P74WL5N.jpg","educalms_tags":"ABM, Clientes, Comunicaci\u00f3n, Empresa, Estrategia, inbound marketing, Marketing, marketing de contenidos, mayores beneficios, menor esfuerzo, personalizaci\u00f3n, Target","educalms_tittle":"Account Based Marketing","educalms_type_of_training":"752","educalms_description":"<p>Comenzar a trabajar directamente con cuentas que sepamos que nos van a dar un buen retorno de la <strong>inversi\u00f3n<\/strong>, dejando de lado campa\u00f1as generales que no nos dan los beneficios que esperamos, es posible. Con el <strong>Curso en Account Based Marketing de INESEM<\/strong>, aprender\u00e1s a personalizar mensajes, oferta y contenido de las cuentas que m\u00e1s <strong>r\u00e9ditos<\/strong> puedan darnos al enfocarnos en aumentar la calidad de los contactos. B\u00e1sicamente, estableceremos <strong>micro estrategias de marketing<\/strong> para cada cliente, de modo que seamos m\u00e1s eficaces y eficientes. Un equipo de profesores y profesoras expertos te guiar\u00e1n para conocer c\u00f3mo crear <strong>mensajes \u00fanicos<\/strong> que generen valor y produzcan mensajes de marca de gran impacto para tus clientes y tu empresa.<\/p>","educalms_objectives":"<ul><li><p>Comprender el <strong>Account Based Manager<\/strong> y c\u00f3mo aplicarlo a tu empresa. <\/p><\/li><li><p><strong>Aprender<\/strong> a identificar a <strong>qu\u00e9 p\u00fablico<\/strong> dirigirte y <strong>c\u00f3mo.<\/strong> <\/p><\/li><li><p><strong>Dominar<\/strong> resultados de <strong>campa\u00f1as<\/strong> de Account Based Marketing. <\/p><\/li><li><p>Gestionar y <strong>plantear estrategias<\/strong> de marketing efectivas.<\/p><\/li><li><p>Controlar el conocimiento sobre el <strong>Inbound Marketing<\/strong> y el Marketing de contenidos.<\/p><\/li><li><p>Conocer los <strong>beneficios<\/strong> que el <strong>ABM<\/strong> puede dar a tu negocio y aprender a <strong>generar relaciones<\/strong> duraderas con tus clientes.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Con el <strong>Curso en Account Based Marketing<\/strong> podr\u00e1s realizar un an\u00e1lisis profundo de tu empresa y clientes para alinear los <strong>departamentos de ventas y marketing<\/strong> y conseguir aumentar los beneficios. Aprender\u00e1s a llevar a cabo <strong>estrategias de marketing <\/strong>de alto valor enfocadas en los clientes que resulten m\u00e1s rentables, de forma que ambas partes obteng\u00e1is un <strong>mutuo beneficio<\/strong>. Sabr\u00e1s c\u00f3mo llevar a cabo campa\u00f1as de \u00e9xito mucho m\u00e1s r\u00e1pido.<\/p>","educalms_audience":"<p>El <strong>Curso en Account Based Marketing de INESEM<\/strong> se dirige a profesionales del marketing, <strong>directivos<\/strong> y quienes ocupen puestos de direcci\u00f3n en la empresa, que quieran trabajar la <strong>calidad<\/strong> de su relaci\u00f3n con los clientes. Tambi\u00e9n, a aquellas personas que quieran adentrarse en el conocimiento del ABM y conocer los beneficios que las campa\u00f1as de <strong>micro-marketing.<\/strong><\/p>","educalms_academies":"1145","educalms_area_group":"Sectorial","educalms_area_id":"29","educalms_area_name":"Marketing y Comunicaci\u00f3n","educalms_academy_ids":"1145"},"mooc_category":[1062,1061,977],"class_list":["post-8722","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-marketing-digital","mooc_category-marketing-y-comunicacion","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8722"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}