{"id":8722,"date":"2026-06-10T08:51:37","date_gmt":"2026-06-10T08:51:37","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/account-based-marketing\/"},"modified":"2026-06-10T08:51:37","modified_gmt":"2026-06-10T08:51:37","slug":"account-based-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/account-based-marketing\/","title":{"rendered":"Account-Based Marketing"},"content":{"rendered":"<p>Start working directly with accounts that we know will give us a good return on <strong>investment<\/strong>, if we set aside general campaigns that do not deliver the benefits we expect, it is possible. With the <strong>INESEM\u2019s Course on Account-Based Marketing<\/strong>, you\u2019ll learn how to personalise messages, offers and content for the accounts that most <strong>credits<\/strong> can offer us by focusing on improving the quality of our contacts. Essentially, we will establish <strong>micro marketing strategies<\/strong> for each client, so that we can be more effective and efficient. A team of expert lecturers will guide you on how to create <strong>unique messages<\/strong> that create value and produce high-impact brand messages for your customers and your company.<\/p>","protected":false},"excerpt":{"rendered":"<p>The INESEM Course in Account-Based Marketing is aimed at marketing professionals, managers and those in senior management roles within companies who wish to improve the quality of their relationships with customers. It is also aimed at those who wish to gain an understanding of ABM and learn about the benefits of micro-marketing campaigns.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028NY5","educalms_repo_id":"4138588","educalms_lang":"es","educalms_duration":"200","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educaedtech.com\/content\/Biblioteca%20de%20Imagenes%2FBanco%20de%20Imagenes%2Fabcd-yellow-alphabet-letters-P74WL5N.jpg","educalms_tags":"ABM, Clientes, Comunicaci\u00f3n, Empresa, Estrategia, inbound marketing, Marketing, marketing de contenidos, mayores beneficios, menor esfuerzo, personalizaci\u00f3n, Target","educalms_tittle":"Account Based Marketing","educalms_type_of_training":"752","educalms_description":"<p>Comenzar a trabajar directamente con cuentas que sepamos que nos van a dar un buen retorno de la <strong>inversi\u00f3n<\/strong>, dejando de lado campa\u00f1as generales que no nos dan los beneficios que esperamos, es posible. Con el <strong>Curso en Account Based Marketing de INESEM<\/strong>, aprender\u00e1s a personalizar mensajes, oferta y contenido de las cuentas que m\u00e1s <strong>r\u00e9ditos<\/strong> puedan darnos al enfocarnos en aumentar la calidad de los contactos. B\u00e1sicamente, estableceremos <strong>micro estrategias de marketing<\/strong> para cada cliente, de modo que seamos m\u00e1s eficaces y eficientes. Un equipo de profesores y profesoras expertos te guiar\u00e1n para conocer c\u00f3mo crear <strong>mensajes \u00fanicos<\/strong> que generen valor y produzcan mensajes de marca de gran impacto para tus clientes y tu empresa.<\/p>","educalms_objectives":"<ul><li><p>Comprender el <strong>Account Based Manager<\/strong> y c\u00f3mo aplicarlo a tu empresa. <\/p><\/li><li><p><strong>Aprender<\/strong> a identificar a <strong>qu\u00e9 p\u00fablico<\/strong> dirigirte y <strong>c\u00f3mo.<\/strong> <\/p><\/li><li><p><strong>Dominar<\/strong> resultados de <strong>campa\u00f1as<\/strong> de Account Based Marketing. <\/p><\/li><li><p>Gestionar y <strong>plantear estrategias<\/strong> de marketing efectivas.<\/p><\/li><li><p>Controlar el conocimiento sobre el <strong>Inbound Marketing<\/strong> y el Marketing de contenidos.<\/p><\/li><li><p>Conocer los <strong>beneficios<\/strong> que el <strong>ABM<\/strong> puede dar a tu negocio y aprender a <strong>generar relaciones<\/strong> duraderas con tus clientes.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Con el <strong>Curso en Account Based Marketing<\/strong> podr\u00e1s realizar un an\u00e1lisis profundo de tu empresa y clientes para alinear los <strong>departamentos de ventas y marketing<\/strong> y conseguir aumentar los beneficios. Aprender\u00e1s a llevar a cabo <strong>estrategias de marketing <\/strong>de alto valor enfocadas en los clientes que resulten m\u00e1s rentables, de forma que ambas partes obteng\u00e1is un <strong>mutuo beneficio<\/strong>. Sabr\u00e1s c\u00f3mo llevar a cabo campa\u00f1as de \u00e9xito mucho m\u00e1s r\u00e1pido.<\/p>","educalms_audience":"<p>El <strong>Curso en Account Based Marketing de INESEM<\/strong> se dirige a profesionales del marketing, <strong>directivos<\/strong> y quienes ocupen puestos de direcci\u00f3n en la empresa, que quieran trabajar la <strong>calidad<\/strong> de su relaci\u00f3n con los clientes. Tambi\u00e9n, a aquellas personas que quieran adentrarse en el conocimiento del ABM y conocer los beneficios que las campa\u00f1as de <strong>micro-marketing.<\/strong><\/p>","educalms_academies":"1145","educalms_area_group":"Sectorial","educalms_area_id":"29","educalms_area_name":"Marketing y Comunicaci\u00f3n","educalms_academy_ids":"1145"},"mooc_category":[1062,1061,977],"class_list":["post-8722","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-marketing-digital","mooc_category-marketing-y-comunicacion","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8722"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}