{"id":8878,"date":"2026-06-10T08:59:36","date_gmt":"2026-06-10T08:59:36","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/redaccion-creativa\/"},"modified":"2026-06-10T08:59:36","modified_gmt":"2026-06-10T08:59:36","slug":"creative-writing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/redaccion-creativa\/","title":{"rendered":"Creative writing"},"content":{"rendered":"<p>The <strong>creative writing<\/strong> has had a major impact on digital media, particularly in the field of marketing. The ability to create texts that <strong>captivate the reader<\/strong> and encouraging them to make decisions has become a crucial sales strategy in the online sector. With this training in <strong>Creative Writing<\/strong> You will explore the fundamentals of this discipline and the various applications of this technique in the creation of literary and commercial texts. You will learn about the most important elements of the <strong>literary narrative<\/strong>, from plot to character development, and you\u2019ll learn how to use these narrative techniques to <strong>writing persuasively for digital media<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>This Creative Writing course is designed specifically for emerging writers and content creators who are just starting out on their professional careers. It is also a very useful course for professionals in the communications and marketing sectors, as well as entrepreneurs and freelancers who wish to learn the techniques of copywriting.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO028Q8C","educalms_repo_id":"4243509","educalms_lang":"es","educalms_duration":"20","educalms_duration_type":"693","educalms_image":"https:\/\/dam.educaedtech.com\/sharings\/a01k8azvhjwe6pbg03yhbq9x6j0.jpg","educalms_tags":"Escritura, redacci\u00f3n, creatividad, escritura persuasiva, copywriting, storytelling, narrativa, SEO.","educalms_tittle":"Redacci\u00f3n creativa","educalms_type_of_training":"753","educalms_description":"<p>La <strong>escritura creativa<\/strong> ha tenido un gran impacto en los medios digitales, especialmente, en el \u00e1mbito del marketing. La capacidad de crear textos que <strong>atraigan al lector<\/strong> y que lo incentiven a tomar decisiones se ha convertido en una estrategia de venta crucial en el sector on-line. Con esta formaci\u00f3n en <strong>Redacci\u00f3n Creativa<\/strong> te adentrar\u00e1s en los fundamentos de esta disciplina y las diferentes aplicaciones de esta t\u00e9cnica en la creaci\u00f3n de textos literarios y textos comerciales. Conocer\u00e1s cu\u00e1les son los elementos m\u00e1s importantes de la <strong>narraci\u00f3n literaria<\/strong>, desde la trama hasta la construcci\u00f3n de personajes, y aprender\u00e1s a usar estas t\u00e9cnicas narrativas para <strong>escribir de manera persuasiva en medios digitales<\/strong>.<\/p>","educalms_objectives":"<ul><li><p>Generar <strong>ideas originales<\/strong> y expresarlas con fluidez.<\/p><\/li><li><p>Dominar <strong>t\u00e9cnicas narrativas<\/strong> para captar la atenci\u00f3n del lector.<\/p><\/li><li><p>Conocer las estrategias m\u00e1s utilizadas en <strong>copywriting<\/strong>.<\/p><\/li><li><p>Aprender a escribir textos siguiendo las l\u00edneas <strong>SEO<\/strong> y optimizar el posicionamiento web.<\/p><\/li><li><p>Desarrollar textos persuasivos a trav\u00e9s del <strong>storytelling<\/strong>.<\/p><\/li><li><p>Cultivar una <strong>voz distintiva<\/strong> como escritor.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Esta formaci\u00f3n en <strong>Redacci\u00f3n Creativa<\/strong> te prepara para <strong>explotar tu creatividad<\/strong> y convertirte en un <strong>escritor vers\u00e1til<\/strong>. Aprender\u00e1s las t\u00e9cnicas narrativas m\u00e1s efectivas para persuadir a tus lectores, a utilizar las l\u00edneas de redacci\u00f3n SEO para optimizar el posicionamiento web de tus textos y <strong>cautivar a tu audiencia<\/strong> utilizando una voz coherente con tu p\u00fablico y \u00fanica. Con este curso estar\u00e1s preparado para crear textos y contenidos de calidad.<\/p>","educalms_audience":"<p>Esta formaci\u00f3n en <strong>Redacci\u00f3n Creativa<\/strong> est\u00e1 dise\u00f1ada especialmente para escritores en desarrollo y <strong>creadores de contenido<\/strong> que est\u00e9n comenzando su trayectoria profesional. Adem\u00e1s, es una formaci\u00f3n muy \u00fatil para profesionales del <strong>sector de la comunicaci\u00f3n<\/strong>, el marketing o emprendedores y freelance que quieran aprender las t\u00e9cnicas de redacci\u00f3n publicitaria.<\/p>","educalms_academies":"928","educalms_area_group":"Transversal","educalms_area_id":"1","educalms_area_name":"Soft skills","educalms_academy_ids":"928"},"mooc_category":[987,986,971],"class_list":["post-8878","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-comunicacion","mooc_category-soft-skills","mooc_category-transversal"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/8878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=8878"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=8878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}