{"id":9770,"date":"2026-06-10T09:46:24","date_gmt":"2026-06-10T09:46:24","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/marketing-hotelero\/"},"modified":"2026-06-10T09:46:24","modified_gmt":"2026-06-10T09:46:24","slug":"hotel-marketing","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/marketing-hotelero\/","title":{"rendered":"Hotel marketing"},"content":{"rendered":"<p>The <strong>Hotel Marketing Course <\/strong>offers you the opportunity to delve into the vibrant world of tourism marketing, a booming sector with a growing demand for skilled professionals. In a landscape where the <strong>digital innovation <\/strong>and the<strong> smart tourism <\/strong>are essential; this course will equip you with the key skills you need to stand out. You\u2019ll learn how to use tools such as SEO, SEM and inbound marketing, which are vital for attracting and retaining customers in a highly competitive environment. You\u2019ll also learn about the strategic use of <strong>metasearch engines <\/strong>such as TripAdvisor and Trivago, and advanced revenue management techniques to maximise revenue. You\u2019ll also become familiar with digital analytics and online reputation management, which are crucial to ongoing success. The online training gives you the flexibility to learn at your own pace, allowing you to apply the knowledge you\u2019ve gained in your current or future workplace. <\/p>","protected":false},"excerpt":{"rendered":"<p>The Hotel Marketing course is designed for professionals and graduates in the tourism sector who are keen to refresh their skills. It is aimed at those who wish to understand digital trends, get to know the digital traveller, optimise SEO and SEM strategies, and master the use of metasearch engines and CRM to improve the customer experience and online reputation. Ideal for those looking to stand out in the modern hospitality sector.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO0291HS","educalms_repo_id":"4719606","educalms_lang":"es","educalms_duration":"12","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educaedtech.com\/content\/Biblioteca%20de%20Imagenes%2FBanco%20de%20Imagenes%2Fwoman-receptionist-with-a-laptop-2021-08-30-13-52-06-utc.jpg","educalms_tags":"anal\u00edtica digital, destinos inteligentes, Google Hotel Ads, guest experience, inbound marketing, innovaci\u00f3n digital en turismo, marketing de contenidos, Marketing Hotelero, metabuscadores, Revenue management, SEO y SEM, social media para hoteles, traveller journey, TripAdvisor, Trivago","educalms_tittle":"Marketing hotelero","educalms_type_of_training":"752","educalms_description":"<p>El <strong>curso Marketing Hotelero <\/strong>te ofrece la oportunidad de adentrarte en el vibrante mundo del marketing tur\u00edstico, un sector en auge con una creciente demanda de profesionales capacitados. En un panorama donde la <strong>innovaci\u00f3n digital <\/strong>y el<strong> turismo inteligente <\/strong>son esenciales, este curso te dotar\u00e1 de habilidades clave para destacar. Aprender\u00e1s a manejar herramientas como SEO, SEM e Inbound Marketing, fundamentales para atraer y retener clientes en un entorno altamente competitivo. Adem\u00e1s, conocer\u00e1s el uso estrat\u00e9gico de <strong>metabuscadores <\/strong>como Tripadvisor y Trivago y t\u00e9cnicas avanzadas de Revenue Management para maximizar los ingresos. Tambi\u00e9n te familiarizar\u00e1s con la anal\u00edtica digital y la reputaci\u00f3n online, componentes cruciales para el \u00e9xito continuo. La formaci\u00f3n online te brinda flexibilidad para aprender a tu ritmo, permiti\u00e9ndote integrar los conocimientos adquiridos en tu entorno laboral actual o futuro. <\/p>","educalms_objectives":"<ul><li><p>Analizar las principales <strong>innovaciones <\/strong>en turismo. <\/p><\/li><li><p>Conocer al nuevo turista digital y el <strong>funcionamiento <\/strong>de los destinos inteligentes.<\/p><\/li><li><p>Crear una <strong>estrategia <\/strong>traveller journey y guest experience. <\/p><\/li><li><p>Entender y saber aprovechar las <strong>ventajas <\/strong>de los metabuscadores <\/p><\/li><li><p>Saber desarrollar una <strong>estrategia SEO <\/strong>y <strong>SEM <\/strong>y generar una estrategia inbound con el marketing de contenidos, social media, anal\u00edtica web, CRM y marketing Automation.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Al finalizar el curso de <strong>Marketing Hotelero<\/strong>, estar\u00e1s preparado para analizar las innovaciones en turismo y entender al nuevo turista digital. Podr\u00e1s dise\u00f1ar estrategias efectivas de traveller journey y guest experience, aprovechando las ventajas de los <strong>metabuscadores<\/strong>. Adem\u00e1s, desarrollar\u00e1s competencias en SEO y SEM, y ser\u00e1s capaz de crear estrategias de<strong> inbound marketing<\/strong>, utilizando social media, anal\u00edtica digital y CRM para optimizar la reputaci\u00f3n online y automatizar el marketing.<\/p>","educalms_audience":"<p>El curso de <strong>Marketing Hotelero<\/strong> est\u00e1 dise\u00f1ado para profesionales y titulados del sector tur\u00edstico interesados en renovar sus habilidades. Dirigido a quienes desean comprender las tendencias digitales, conocer al turista digital, optimizar estrategias de <strong>SEO <\/strong>y <strong>SEM<\/strong>, y dominar el uso de metabuscadores y CRM para mejorar la experiencia del cliente y la <strong>reputaci\u00f3n <\/strong>online. Ideal para aquellos que buscan destacar en el entorno hotelero moderno.<\/p>","educalms_academies":"1054","educalms_area_group":"Sectorial","educalms_area_id":"10","educalms_area_name":"Hosteler\u00eda y Turismo","educalms_academy_ids":"1054"},"mooc_category":[1118,980,977],"class_list":["post-9770","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-gestion-hotelera-y-de-alojamientos","mooc_category-hosteleria-y-turismo","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/9770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=9770"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=9770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}