{"id":9770,"date":"2026-06-10T09:46:24","date_gmt":"2026-06-10T09:46:24","guid":{"rendered":"https:\/\/www.educa.pro\/moocs\/marketing-hotelero\/"},"modified":"2026-06-10T09:46:24","modified_gmt":"2026-06-10T09:46:24","slug":"marketing-hotelero","status":"publish","type":"mooc_course","link":"https:\/\/educa.pro\/en\/curso\/marketing-hotelero\/","title":{"rendered":"Marketing hotelero"},"content":{"rendered":"<p>The <strong>curso Marketing Hotelero <\/strong>te ofrece la oportunidad de adentrarte en el vibrante mundo del marketing tur\u00edstico, un sector en auge con una creciente demanda de profesionales capacitados. En un panorama donde la <strong>innovaci\u00f3n digital <\/strong>and the<strong> turismo inteligente <\/strong>son esenciales, este curso te dotar\u00e1 de habilidades clave para destacar. Aprender\u00e1s a manejar herramientas como SEO, SEM e Inbound Marketing, fundamentales para atraer y retener clientes en un entorno altamente competitivo. Adem\u00e1s, conocer\u00e1s el uso estrat\u00e9gico de <strong>metabuscadores <\/strong>como Tripadvisor y Trivago y t\u00e9cnicas avanzadas de Revenue Management para maximizar los ingresos. Tambi\u00e9n te familiarizar\u00e1s con la anal\u00edtica digital y la reputaci\u00f3n online, componentes cruciales para el \u00e9xito continuo. La formaci\u00f3n online te brinda flexibilidad para aprender a tu ritmo, permiti\u00e9ndote integrar los conocimientos adquiridos en tu entorno laboral actual o futuro. <\/p>","protected":false},"excerpt":{"rendered":"<p>El curso de Marketing Hotelero est\u00e1 dise\u00f1ado para profesionales y titulados del sector tur\u00edstico interesados en renovar sus habilidades. Dirigido a quienes desean comprender las tendencias digitales, conocer al turista digital, optimizar estrategias de SEO y SEM, y dominar el uso de metabuscadores y CRM para mejorar la experiencia del cliente y la reputaci\u00f3n online. Ideal para aquellos que buscan destacar en el entorno hotelero moderno.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"educalms_repo_code":"AFO0291HS","educalms_repo_id":"4719606","educalms_lang":"es","educalms_duration":"12","educalms_duration_type":"693","educalms_image":"https:\/\/cdn.educaedtech.com\/content\/Biblioteca%20de%20Imagenes%2FBanco%20de%20Imagenes%2Fwoman-receptionist-with-a-laptop-2021-08-30-13-52-06-utc.jpg","educalms_tags":"anal\u00edtica digital, destinos inteligentes, Google Hotel Ads, guest experience, inbound marketing, innovaci\u00f3n digital en turismo, marketing de contenidos, Marketing Hotelero, metabuscadores, Revenue management, SEO y SEM, social media para hoteles, traveller journey, TripAdvisor, Trivago","educalms_tittle":"Marketing hotelero","educalms_type_of_training":"752","educalms_description":"<p>El <strong>curso Marketing Hotelero <\/strong>te ofrece la oportunidad de adentrarte en el vibrante mundo del marketing tur\u00edstico, un sector en auge con una creciente demanda de profesionales capacitados. En un panorama donde la <strong>innovaci\u00f3n digital <\/strong>y el<strong> turismo inteligente <\/strong>son esenciales, este curso te dotar\u00e1 de habilidades clave para destacar. Aprender\u00e1s a manejar herramientas como SEO, SEM e Inbound Marketing, fundamentales para atraer y retener clientes en un entorno altamente competitivo. Adem\u00e1s, conocer\u00e1s el uso estrat\u00e9gico de <strong>metabuscadores <\/strong>como Tripadvisor y Trivago y t\u00e9cnicas avanzadas de Revenue Management para maximizar los ingresos. Tambi\u00e9n te familiarizar\u00e1s con la anal\u00edtica digital y la reputaci\u00f3n online, componentes cruciales para el \u00e9xito continuo. La formaci\u00f3n online te brinda flexibilidad para aprender a tu ritmo, permiti\u00e9ndote integrar los conocimientos adquiridos en tu entorno laboral actual o futuro. <\/p>","educalms_objectives":"<ul><li><p>Analizar las principales <strong>innovaciones <\/strong>en turismo. <\/p><\/li><li><p>Conocer al nuevo turista digital y el <strong>funcionamiento <\/strong>de los destinos inteligentes.<\/p><\/li><li><p>Crear una <strong>estrategia <\/strong>traveller journey y guest experience. <\/p><\/li><li><p>Entender y saber aprovechar las <strong>ventajas <\/strong>de los metabuscadores <\/p><\/li><li><p>Saber desarrollar una <strong>estrategia SEO <\/strong>y <strong>SEM <\/strong>y generar una estrategia inbound con el marketing de contenidos, social media, anal\u00edtica web, CRM y marketing Automation.<\/p><\/li><\/ul>","educalms_what_prepares_you_for":"<p>Al finalizar el curso de <strong>Marketing Hotelero<\/strong>, estar\u00e1s preparado para analizar las innovaciones en turismo y entender al nuevo turista digital. Podr\u00e1s dise\u00f1ar estrategias efectivas de traveller journey y guest experience, aprovechando las ventajas de los <strong>metabuscadores<\/strong>. Adem\u00e1s, desarrollar\u00e1s competencias en SEO y SEM, y ser\u00e1s capaz de crear estrategias de<strong> inbound marketing<\/strong>, utilizando social media, anal\u00edtica digital y CRM para optimizar la reputaci\u00f3n online y automatizar el marketing.<\/p>","educalms_audience":"<p>El curso de <strong>Marketing Hotelero<\/strong> est\u00e1 dise\u00f1ado para profesionales y titulados del sector tur\u00edstico interesados en renovar sus habilidades. Dirigido a quienes desean comprender las tendencias digitales, conocer al turista digital, optimizar estrategias de <strong>SEO <\/strong>y <strong>SEM<\/strong>, y dominar el uso de metabuscadores y CRM para mejorar la experiencia del cliente y la <strong>reputaci\u00f3n <\/strong>online. Ideal para aquellos que buscan destacar en el entorno hotelero moderno.<\/p>","educalms_academies":"1054","educalms_area_group":"Sectorial","educalms_area_id":"10","educalms_area_name":"Hosteler\u00eda y Turismo","educalms_academy_ids":"1054"},"mooc_category":[1118,980,977],"class_list":["post-9770","mooc_course","type-mooc_course","status-publish","hentry","mooc_category-gestion-hotelera-y-de-alojamientos","mooc_category-hosteleria-y-turismo","mooc_category-sectorial"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course\/9770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_course"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/mooc_course"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=9770"}],"wp:term":[{"taxonomy":"mooc_category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/mooc_category?post=9770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}