{"id":3800,"date":"2024-08-12T00:00:00","date_gmt":"2024-08-12T00:00:00","guid":{"rendered":"https:\/\/www.educa.pro\/cuadro-de-mando-integral"},"modified":"2024-08-12T00:00:00","modified_gmt":"2024-08-12T00:00:00","slug":"balanced-scorecard","status":"publish","type":"post","link":"https:\/\/educa.pro\/en\/articulos\/cuadro-de-mando-integral\/","title":{"rendered":"Balanced Scorecard: manage your business strategy"},"content":{"rendered":"

In the world of organisations, there is a vast array of tools and resources for improving production and operational performance<\/strong>. Many of these are digital solutions for staff management, financial management, procurement and partnership management, as well as task and incident management. But there is also the balanced scorecard, a management system<\/strong> very useful when seeking to understand the true state of the company\u2019s core areas, such as its finances and customer base.<\/p>

In this article, we\u2019ll tell you a bit more about the balanced scorecard<\/strong>, its indicators, why it is important, and what its advantages and disadvantages are.<\/p>

What is a balanced scorecard?<\/strong><\/h2>

This is a management tool<\/strong> commonly used to analyse, evaluate and manage a company\u2019s performance, focusing on key areas such as customer relations and, of course, the financial perspective. Also known as balanced scorecard<\/em><\/strong>, the Balanced Scorecard (BSC) was devised by Robert Kaplan and David Norton in 1992. This idea arose during the development of a proposed management system that would provide a comprehensive view of internal processes, so that the strategy <\/a>the business sector could align itself with the strategic objectives<\/strong>. <\/p>

So, what makes the CMI particularly useful for decision-making? It enables organisations to collect and visualise financial information, manage customer relationships, understand their internal structure, and implement initiatives for learning and growth. These four perspectives promote the in-depth knowledge<\/strong> from a perspective that goes beyond a mere analysis of the product or service. In this regard, it promotes a balance between the factors that drive the medium- and long-term success<\/strong>. <\/p>

Following on from the above, the balanced scorecard focuses on, roughly speaking<\/em>, covering the following aspects: <\/p>