{"id":3932,"date":"2023-10-19T00:00:00","date_gmt":"2023-10-19T00:00:00","guid":{"rendered":"https:\/\/www.educa.pro\/experiencia-de-cliente"},"modified":"2023-10-19T00:00:00","modified_gmt":"2023-10-19T00:00:00","slug":"customer-experience-2","status":"publish","type":"post","link":"https:\/\/educa.pro\/en\/articulos\/experiencia-de-cliente\/","title":{"rendered":"Customer experience: build connections that foster loyalty"},"content":{"rendered":"<p>Before we delve into the subject, let\u2019s put it into context: according to recent studies, <strong>A dissatisfied customer will talk about their bad experience<\/strong> with a product or service <strong>an average of 10 people.<\/strong> On the contrary, <strong>if you\u2019ve had an excellent <\/strong><a href=\"https:\/\/educa.pro\/en\/articles\/exceptional-customer-experience\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>experience<\/strong><\/a>, <strong>It is very likely that they will recommend it to their inner circle<\/strong>. The result? A greater impact on business relationships, sales and customer satisfaction. This has boosted the popularity of customer wellbeing indicators, such as the <strong>Net Promoter Score (NPS).<\/strong><\/p><h2><strong>Word of mouth in the digital age<\/strong><\/h2><p>Times have changed, and traditional \u00abword of mouth\u00bb has evolved. Now, <strong>A satisfied customer can generate a lot of positive buzz on social media<\/strong>. For example, a simple tweet praising a customer service experience can reach thousands of people in a matter of minutes. On the other hand, a complaint on a platform such as Yelp, Google Maps or social media can put off hundreds of potential customers. This situation suggests that <strong>We must ensure that the customer experience is as personalised as possible<\/strong>. <\/p><h2><strong>The importance of customer service<\/strong><\/h2><p><strong>Excellent customer service goes beyond simply resolving problems; it\u2019s about preventing them.<\/strong> Some common mistakes, such as a lack of staff during peak hours or customer service systems that are not very user-friendly, can trigger a wave of negative reviews that will make people think twice before purchasing your product or service. <\/p><h2><strong>Referral schemes: loyal and happy customers<\/strong><\/h2><p>Incorporate <strong>A referral scheme can be a very effective strategy<\/strong> to boost trust in your brand and increase brand awareness, but only <strong>if you already provide an exceptional service<\/strong>. If your satisfied customers can engage with your brand and help spread the word whilst reaping the benefits, you have the perfect formula for building a strong and loyal community. However, <strong>You must ensure that the programme is not guided solely by the commission<\/strong> what that entails, but rather that your product actually offers the best possible experience. <\/p><h3><strong>The role of communication channels<\/strong><\/h3><p>Did you know that 55% of users trust recommendations received via email more than those received through other communication channels? This is where the <strong>the importance of a robust and personalised marketing strategy<\/strong>, including <strong>after-sales follow-up and satisfaction surveys. <\/strong>Communication by email is more effective because it can be personalised and tailored. <\/p><p><strong>Other relevant data on digital users: <\/strong><\/p><ol><li>As many as 72% of customers are not willing to buy an item online until they have read reviews or recommendations. <\/li><\/ol><ol start=\"2\"><li>Recommendations from friends or people you trust increase the likelihood of a purchase being made fourfold. <\/li><\/ol><p>Would you like to find out about other <a href=\"\/en\/articles\/trends-in-digital-marketing\/\" rel=\"noopener noreferrer\" target=\"_blank\">trends in digital marketing<\/a>? Find all the content you\u2019re looking for on business and marketing on our blog!<\/p><h4>Conclusions and recommendations for improving the customer experience<\/h4><p><strong>Don\u2019t underestimate the power of a happy customer; they are your most loyal ambassadors.<\/strong> Invest in customer service training, set up well-structured referral programmes, and choose your communication channels carefully. Remember, a genuine recommendation is worth its weight in gold and is an invaluable part of any marketing strategy. <strong>Having happy customers is not just a measure of satisfaction, but also a long-term business strategy<\/strong>. <\/p><p>If you enjoyed this article, don\u2019t miss out on the role of digital transformation in the customer experience. <\/p>","protected":false},"excerpt":{"rendered":"<p id=\"\">It\u2019s always good when people talk about your brand \u2013 it\u2019s important. We\u2019ll explain how to improve your customers\u2019 experience and, in doing so, boost your corporate reputation.<\/p>","protected":false},"author":3,"featured_media":3933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/posts\/3932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/comments?post=3932"}],"version-history":[{"count":0,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/posts\/3932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media\/3933"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=3932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/categories?post=3932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/tags?post=3932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}