{"id":4011,"date":"2024-04-29T00:00:00","date_gmt":"2024-04-29T00:00:00","guid":{"rendered":"https:\/\/www.educa.pro\/influencer-virtual"},"modified":"2024-04-29T00:00:00","modified_gmt":"2024-04-29T00:00:00","slug":"virtual-influencer","status":"publish","type":"post","link":"https:\/\/educa.pro\/en\/articulos\/influencer-virtual\/","title":{"rendered":"Virtual influencers: what they are and how they work in marketing"},"content":{"rendered":"

You\u2019re scrolling through Instagram Stories and come across one about a make-up product. The influencer <\/strong>The person who appears in the video looks surprisingly real and speaks convincingly. However, something seems different \u2013 something subtle that you can\u2019t quite put your finger on straight away: it\u2019s a virtual influencer<\/strong>, created with artificial intelligence <\/strong>(IA). <\/p>

As the line between the real and the virtual becomes increasingly blurred, these AI influencers<\/strong> are redefining the marketing <\/a>and interaction on social media, offering a new dimension of manufactured authenticity<\/strong>. A bit of a contradiction, isn\u2019t it? In this post, we discuss the topic. Read on! <\/p>

Why have virtual influencers emerged? <\/h2>

The emergence of the virtual influencer<\/strong> It is a combination of various phenomena, mainly technological. Firstly, the social media<\/strong> are growing in popularity among users every day. This has opened the door to influencers connecting with their audience on a massive scale \u2013 a fertile ground that brands have been quick to capitalise on. <\/p>

In the same vein, the technological advances of recent years have paved the way for new ways of creating and making, and the artificial intelligence<\/strong><\/a>is an example of this. It is a technology that has been refined to the point where it is now possible to create virtual characters<\/strong> increasingly realistic and believable. The combination of computer graphics and AI algorithms has paved the way for the virtual influencers<\/strong>. <\/p>

On top of all this, there are the brands<\/strong> who are looking for new ways to sell and position themselves in an increasingly competitive market. In this regard, a virtual influencer<\/strong>, generated using AI, can attract and hold the attention of large audiences, making it a powerful tool for marketing and advertising campaigns. <\/p>

Each of these issues has served as a catalyst for the emergence of artificial characters. They are virtual influencers<\/strong>: designed to be perfect, to captivate and persuade the audience, to engage with followers, to answer their questions and to promote products with a level of efficiency that only technology can offer. <\/p>

Virtual influencers vs. real influencers: the differences <\/h2>

In light of what has been said so far, we can state that the AI-generated influencers<\/strong> They are virtual characters that have been created using advanced technologies such as computer graphics<\/strong> y machine learning algorithms<\/strong>. We\u2019re talking about characters who don\u2019t physically exist, but who do interact on social media and generate commitment<\/strong> with his followers. <\/p>

It is precisely these characteristics that set them apart from the real-life influencers<\/strong>. Let\u2019s first look at the advantages<\/strong> offered by the virtual influencer <\/strong>compared to the real: <\/p>