{"id":4292,"date":"2024-02-06T00:00:00","date_gmt":"2024-02-06T00:00:00","guid":{"rendered":"https:\/\/www.educa.pro\/threads-competencia-de-twitter"},"modified":"2024-02-06T00:00:00","modified_gmt":"2024-02-06T00:00:00","slug":"twitters-threads-competitor","status":"publish","type":"post","link":"https:\/\/educa.pro\/en\/articulos\/threads-competencia-de-twitter\/","title":{"rendered":"Threads vs Twitter: the new social media rival?"},"content":{"rendered":"<p>Keeping up with the <a href=\"https:\/\/educa.pro\/en\/articles\/social-media-trends-for-2024\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>social media<\/strong><\/a> It can be tricky at times. Every day there\u2019s a new trend, a news story that goes viral in minutes, or an update that forces us to do things differently. Here\u2019s an example to clarify things: <strong>Threads<\/strong>, a new initiative by <strong>Goal<\/strong>, the company <strong>Mark Zuckerberg<\/strong>. We\u2019re talking about an app linked to<a href=\"https:\/\/www.instagram.com\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Instagram<\/strong><\/a> which was launched in 2023 and established itself as a strong competitor to <a href=\"https:\/\/twitter.com\/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Twitter<\/strong><\/a> (now known as X). Since then, users have had a number of queries. How does it work? <strong>Threads<\/strong>? What sets it apart from Twitter? What does the future hold for this platform? If you\u2019ve been asking yourself these questions too, read on \u2013 we\u2019ve got the answers. <\/p><h2><strong>Key features of Threads <\/strong><\/h2><p>The name of <strong>Threads <\/strong>It is no coincidence. It is a common term in the field of computer programming that refers to the smallest unit of a programme\u2019s execution. These may have multiple threads running simultaneously, which is known as multithreaded programming. Threads allow different parts of a programme to run independently. <\/p><p>It is precisely this idea of threads that are interconnected, whilst at the same time being capable of functioning autonomously, that defines <strong>Threads. <\/strong>It is a microblogging app where users can share, in real time, text posts of up to 500 characters accompanied by links, up to 10 images or videos with a maximum duration of five minutes. The social network was first launched in July 2023 and went live on <strong>14 December<\/strong> in the European Union. <\/p><p>An interesting fact: the original version of <strong>Threads <\/strong>It became the fastest app to reach over 1 million users. To be precise, it took just one hour. Furthermore, within the first 7 hours it reached <strong>10 million active users<\/strong>. <\/p><h2><strong>How does Threads work?<\/strong><\/h2><p>The first thing you need to know is that <strong>Threads<\/strong> is an app linked to <strong>Instagram<\/strong>, so you can <strong>log in<\/strong> with your account in the new app without having to sign up. On the other hand, if you\u2019ve used Twitter, you may find that the way <strong>Threads<\/strong> it might sound familiar to you. <\/p><p>As we mentioned earlier, this platform supports posts of up to 500 characters, and you can include images or videos. You also have the option to reply to other people\u2019s posts, share them or quote them. It has a<strong> news feed<\/strong> which displays content from accounts suggested by the algorithm, as well as those you follow. And yes, it includes a search bar and a notifications button. <\/p><p>As it is linked to Instagram, any followers you have on that platform will also be transferred to <strong>Threads<\/strong> if you\u2019ve downloaded the app. What\u2019s more, it has a feature that really makes it stand out: with just a few taps, you can <strong>share your post<\/strong> in the <strong>Instagram Stories<\/strong>, which creates that sense of a metaverse and enables greater interaction between the two social media platforms. <\/p><h2><strong>Differences between Threads and Twitter<\/strong><\/h2><ul><li>You need a <strong>Instagram account<\/strong> to use Threads, whereas Twitter works without any other app. <\/li><li>On Twitter, posts are limited to 280 characters, whilst on Threads the limit is <strong>500 characters<\/strong>. You can also upload more photos with each post, and the length of videos on Twitter depends on whether you have a verified account or not. <\/li><li>If you have the<strong> verified account<\/strong> on Instagram, you\u2019ll also have it verified on <strong>Threads<\/strong>. However, on Twitter you have to pay for the check. <\/li><li>Your Instagram followers will be transferred to <strong>Threads<\/strong>. On Twitter, you start building your community from scratch. <\/li><li>What happens on Twitter stays on Twitter (unless you take screenshots), whereas anything you post on Threads can easily be shared on the <strong>Instagram Stories<\/strong>. <\/li><li>Whilst you can search on Twitter using words, accounts and hashtags, on Threads you can only find something by the <strong>username<\/strong>. <\/li><\/ul><h2><strong>What does the future hold for Threads?<\/strong><\/h2><p>The main promise of<strong> Threads <\/strong>Its vision for the future is to become a decentralised social network by adopting the <strong>ActivityPub protocol<\/strong> and join the Fediverse alongside <strong>Mastodon<\/strong>. This means that there is no single server, so users of this platform can interact with users on other instances without having to register. <\/p><p>It also aims to be a free, open and friendly space where the audience can discuss topics of interest and current trends, or follow and connect with <a href=\"https:\/\/educa.pro\/en\/articles\/virtual-influencer\/\" rel=\"noopener noreferrer\" target=\"_blank\">content creators<\/a> and public figures. At the same time, they want Threads to be compatible with multiple apps, without restrictions, which could attract content creators who wish to start from scratch with their follower count. <\/p><p>If you\u2019d like to learn more about this and many other areas related to the <a href=\"https:\/\/educa.pro\/en\/articles\/networking-social-media\/\" rel=\"noopener noreferrer\" target=\"_blank\">social media and how to use it in the workplace<\/a>, please do follow us on the Educa.Pro blog. <\/p>","protected":false},"excerpt":{"rendered":"<p id=\"\">In this article, we discuss Instagram\u2019s new microblogging app<\/p>","protected":false},"author":3,"featured_media":4293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/posts\/4292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/comments?post=4292"}],"version-history":[{"count":0,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/posts\/4292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media\/4293"}],"wp:attachment":[{"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/media?parent=4292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/categories?post=4292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/educa.pro\/en\/wp-json\/wp\/v2\/tags?post=4292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}