Unlock the potential of your career with our Digital Marketing course, designed to equip you with cutting-edge skills in a rapidly growing industry. As businesses increasingly shift to online platforms, the demand for digital marketing expertise has soared, offering abundant career opportunities. In this course, you’ll explore the essentials of digital marketing and the dynamic world of eCommerce, gaining insights into both inbound and outbound strategies. Delve into advanced techniques that set you apart in the competitive landscape. Master web analytics tools to make data-driven decisions that enhance marketing effectiveness. Our online format provides flexibility and convenience, allowing you to learn from anywhere at your own pace. Choose to excel in a field that’s not only in demand but also continuously evolving, and become a sought-after professional ready to drive innovation and growth in the digital age.
Digital Marketing
Competencias Digitales
40 h
Presentación
Objetivos
- Understand digital marketing fundamentals and eCommerce dynamics.
- Differentiate between inbound and outbound marketing strategies.
- Develop advanced digital marketing campaigns effectively.
- Utilise web analytics tools to track digital marketing success.
- Create data-driven marketing strategies using analytics insights.
- Enhance online presence through strategic digital marketing techniques.
- Apply advanced concepts to improve digital marketing performance.
Índice de contenidos
UNIT 1. INTRODUCTION TO DIGITAL MARKETING AND THE WORLD OF ECOMMERCE
Understanding digital marketing and e-commerce
Digital market ecosystem - Roles and functions of the digital marketing officer
Digital strategy
E-commerce, m-commerce, and s-commerce
Digital business and technological linkage
UNIT 2. INBOUND MARKETING VS OUTBOUND MARKETING
Definition of inbound and outbound marketing
Digital marketing - Customer acquisition and loyalty
Content marketing
Social media and community management
Digital marketing plan
UNIT 3. ADVANCED DIGITAL MARKETING
SEO
SEM
Programmatic marketing and RTB
Strategy and performance techniques
Email marketing
UNIT 4. WEB ANALYTICS TOOLS
Understanding the customer - Customer experience, UX & UI
Data science & big data
Data visualization
Google Analytics
Digital metrics and digital marketing trends