The Digital Marketing course It offers you the chance to immerse yourself in a booming sector, where the demand for skilled professionals is constantly growing. With a focus on the latest trends and strategies, this course will provide you with the essential knowledge to excel in the fields of e-commerce and digital marketing. You will learn to distinguish between inbound and outbound marketing, enabling you to optimise your strategies for attracting and retaining customers. You will also gain advanced digital marketing skills and a thorough understanding of web analytics tools, which are essential for measuring the impact of your campaigns. Taking this course will not only enable you to broaden your professional horizons, but also position you as an expert in a market brimming with opportunities. The online format gives you the flexibility you need to adapt to your own pace of learning and balance it with other commitments.
Digital Marketing
Digital Skills
40 hours
Introduction
Objectives
- To understand the fundamentals of digital marketing and its impact on e-commerce today.
- To distinguish effectively between inbound and outbound marketing strategies.
- Identify advanced digital marketing tools and their application in campaigns.
- Analyse web data to optimise digital strategies and improve results.
- Develop the skills needed to create digital marketing campaigns aligned with business objectives.
- Evaluate the performance of digital marketing campaigns using web analytics.
- Implement innovative digital strategies based on current market trends.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO DIGITAL MARKETING AND THE WORLD OF E-COMMERCE
Understanding Digital Marketing and E-commerce
The Digital Marketing Ecosystem – Roles and responsibilities of the Digital Marketing Officer
The Digital Strategy
E-commerce, m-commerce and s-commerce
Digital Business and Technological Collaboration
TEACHING UNIT 2. INBOUND MARKETING VS OUTBOUND MARKETING
Definition of Inbound and Outbound Marketing
Digital marketing to attract and retain customers
Content Marketing
Social Media and Community Management
Digital Marketing Plan
TEACHING UNIT 3. ADVANCED DIGITAL MARKETING
SEO
SEM
Programmatic marketing and RTB
Performance strategy and techniques
Email Marketing
TEACHING UNIT 4. WEB ANALYTICS TOOLS
Understanding the User: Customer Experience, UX & UI
Data Science & Big Data
Data Visualisation
Google Analytics
Digital Metrics and Digital Marketing Trends
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