DIDACTIC UNIT 1. HOW TO BE VISIBLE TO GOOGLE AND MAKE IT YOUR ALLY 1. What Are Google SERPs? Take Advantage of Search Intent 2. Do You Know The Difference between Crawling, Indexing and Ranking? 3. Know The Main Google Algorithms and How They Work 4. Differences between SEO and SEM 5. On-Page SEO and Off-Page SEO. Which One Positions Better? DIDACTIC UNIT 2. ON-PAGE SEO: CREATE A WEBPAGE TO GET A GOOD POSITIONING 1. Keywords: Find The Best Ones for Your Website! 2. Title and Meta description Write them effectively! 3. Web Architecture for SEO 4. Categories and Product Sheets: A Strategy for Google! 5. SEO for Images: Don't Lose Sight of Google Images! 6. Web Usability: Key Positioning Factor DIDACTIC UNIT 3. OFF-PAGE SEO: GET PEOPLE TALKING ABOUT YOU 1. What Is Off-Page SEO and What Benefits Does It have for Your Ecommerce? 2. Content Marketing and SEO: Two Sides of The Same Coin 3. Copywriting: Create Persuasive Content for SEO 4. Content Cannibalization: What It Is and How to Avoid It 5. Link Building: Know The Best Techniques and Strategies 6. Local SEO: Tips to Make Your Ecommerce The Benchmark in Your Area 7. SEO in Social Networks DIDACTIC UNIT 4. THE BEST SEO TOOLS TO BOOST YOUR ECOMMERCE 1. The Best SEO Tools and Applications 2. Google Search Console and Google Analytics 3. Checklist and Tools to Do An SEO Audit 4. SEO Metrics to Measure The Positioning of Your Ecommerce 5. SEO Trends