The digital world is advancing at an unprecedented pace, and social networks are no exception. Every day they incorporate new elements to stand out from the competition and attract more users. Meanwhile, those of us on the other side of the screen try to keep up and adapt to the new features they introduce — though sometimes it can feel a bit overwhelming. That’s why, in this post, we’re sharing the 10 social media trends for 2024. Is TikTok still users’ favorite? Are videos better than photos? And what about artificial intelligence — will it go out of style? Keep reading to navigate this dynamic landscape successfully!
Augmented reality is a type of technology that overlays layers of virtual elements on real images. In practice, we’re talking about the typical Instagram filters with animal ears or viral TikTok videos where you appear to be in Rome when you actually haven’t left home.
Brands have already realized the potential of this technology to promote their products and increase sales. That’s why they’ve included it as part of their digital marketing strategy and have promoted actions such as trying virtual products or listening to immersive narrations. For 2024, platforms plan to continue integrating augmented reality to offer users deeper experiences and better respond to their needs.
TikTok is here to stay — at least for this year. What began as a platform just for dance videos has now gained millions of users by defining niches and offering content for all kinds of audiences. Whether you’re job hunting, passionate about reading, or simply want to share your daily life, TikTok is designed for you. With its unique focus on creativity and instant entertainment, it has become a key space for personal expression, content discovery, and social connection — as well as the preferred social network for many content creators.
Likewise, this platform has influenced some of the changes seen in Facebook and Instagram, which have had to prioritize the video format to compete with TikTok. At this point, here’s a reminder: before launching yourself or your brand on this network, analyze whether your target audience is actually there and how they respond to the type of content you want to create.
If you’re unsure whether to tell your story through images or videos, here’s our advice: choose the latter. In 2024, videos will continue to be the top-performing format, driven largely by platforms like TikTok. There’s no single recipe for success — as a brand, you can create original content about your offerings or join existing trends already performing well on social media. Just make sure they’re short, vertically shot videos that are easy to enjoy on mobile. And don’t force content just to make it go viral.
How many times have you searched for a brand on Instagram before going to Google? You’re not alone. It’s now very common to check a brand’s social media profiles, browse their posts, and read comments before making a purchase. That’s why implementing SEO strategies on these platforms has become essential. Hashtags are no longer enough — in 2024, you’ll need to go further and optimize keywords so that you appear among the top search results.
Videos will no longer be a one-way experience. Increasingly, platforms are adding elements such as polls or quizzes within videos to make them more interactive and two-way. This also enhances feedback between users and brands.
You probably have a friend who went back to the ’90s in a yearbook photo thanks to Artificial Intelligence (AI). Well, this year it’s no longer just a passing trend. Platforms have realized that AI has much more to offer and are integrating it to better understand and anticipate user needs, with more sophisticated recommendation systems and automated content moderation tools.
Likewise, AI-powered content generation tools will continue to be favored by users and brands looking to speed up the creative process. In this case, if you use AI-generated media, it’s important to clarify it to avoid misinformation.
Integrating games into platforms will be a major trend this year to increase audience engagement and retain users. From challenges and rewards to point systems and competitions, gamification transforms the audience experience into something more dynamic and engaging. Moreover, this trend not only encourages interaction among users but also boosts the creation of creative and original content.
Companies care about what the customer says about their brand. That’s why they implement listening tools to understand what consumers need, learn their opinions, and connect with their emotions. Overall, listening to users facilitates problem-solving, personalizes marketing strategies, helps analyze emerging trends, and allows brands to manage their reputation in real time.
Many influencers and companies already have a broadcast channel, especially on Instagram. They’ve found in this format a way to be more authentic and connect closely with their audience. So far, communication remains one-way — only channel creators and moderators can post — although followers can respond with emojis.
In 2024, the number of “likes” on a post will no longer be as important as how many times it has been shared or saved. These are less manipulable metrics and are more focused on genuine engagement and tangible business results.
If you want to learn more about this and many other topics related to social media and how to use them, don’t hesitate to follow us on the Educa.Pro blog.
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